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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Implementing Effective Targeting Strategies Digital Marketing Approaches The foundation of successful hotel targeting lies in creating personalized digital marketing campaigns for each segment.

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McNeill names Vanessa Gillman corporate director, revenue

Hotel Business

In this role, she reports directly to Marci Jacobs, VP, sales and revenue generation, McNeill Hotel Company, and works closely with corporate and regional teams involved in revenue management. She will play a key role in market analysis and identify trends and market share.

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Family Law Digital Marketing – 12 Methods to Maximize Growth

MediaBoom

Digital marketing helps all types of companies reach new customers. The hard part is developing your marketing strategies for family law. Family law digital marketing is crucial in contemporary legal practice. Remember this while creating your family law digital marketing plan.

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Navigating Online Bookings and Digital Marketing: A Guide for Accommodation Providers

STAAH

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies.

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Strategies to Manage Hotel Revenue & Increase Profit

Hotelogix

Moving from merely managing hotel revenue to maximizing profit is a critical transformation that ensures your property's long-term success. This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Read Also: What is Dynamic Pricing in Hotels?

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The Access Group Expands in North America with Acquisition of Hotel Tech Specialist SHR Group

Hotel Speak

LONDON, June 6 2024 – The Access Group , a $1.3bn+ business management software provider, has added global hotel and casino technology specialist SHR to its expanding AI-powered end-to-end platform for hotels. Rod Jimenez, CEO SHR, added, “We are thrilled to announce that Access has acquired SHR.

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REIT Alert: Website Valuation for Hotel Investors

Travelboom Marketing

Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digital marketers. Notice TravelBoom Success Manager Alyssa Fate’s first recommendation on the list: Herein is where the problem lies. Should it be?