gcommerce

NOVEMBER 12, 2024

To see why you should be using Google Business posts for your hotel, check out this blog post where we put them to the test. How to post on Google Business Profile Google Business posts can be added from your hotel’s Google Business Profile by clicking the “Add update” button.

Business 98

Business Events Hotels Digital Marketing 98

Cloudbeds

NOVEMBER 4, 2024

LONDON – 4 November 2024 – Sojern , the leading digital marketing platform built for travel, and Cloudbeds , the premier hospitality management software platform, have today announced a new partnership to bring two leaders together within the hotel technology space, just ahead of the World Travel Market in London.

Market 64

Market Marketing Travel Digital Marketing 64

MediaBoom

JULY 7, 2025

In an industry where guests rely on reviews, social proof, and online buzz to choose where they stay, managing how your hotel is perceived can mean the difference between empty rooms and steady bookings. Doing so will wonderfully serve your hotel for the better and provide substantial benefits.

Management 61

Management Hotels Digital Marketing Branding 61

Hospitality Today

JUNE 23, 2025

These lesser-known platforms—often fed by wholesalers or affiliate networks—are increasingly undercutting hotels’ direct rates, eroding price parity and digital marketing effectiveness. For independent and boutique hotels without big-brand muscle, the problem is particularly acute. weve got you covered.

OTA 40

OTA Cost Per Click Digital Marketing Hotels 40

Refine

FEBRUARY 23, 2025

For 2025, digital marketing for hotels is no longer just about personalisation. While its still a key player, theres so much more happening thats reshaping how hotels connect with guests. As a marketer working in a hotel or hospitality business, if you want to stay ahead, you need to keep up with the shift.

Digital Marketing 76

Digital Marketing Market Marketing Hotels 76

MediaBoom

JUNE 30, 2025

If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Get My Free Audit Should My Hotel Use Mobile Marketing?

Market 53

Market Marketing Digital Marketing Hotels 53

Hotel Management

JULY 13, 2025

During her time at Accor, Couton has held several senior roles across loyalty, digital marketing, distribution and commercial B2B, most recently serving as Managing Director, Asia Pacific, at D-EDGE, a distribution, technology and digital marketing platform for the hotel industry. “I’m

Digital Marketing 130

Digital Marketing Operations Services B2B 130

MediaBoom

JULY 7, 2025

In a world where travelers have endless choices, storytelling sets your hotel apart. Storytelling for hotels is the practice of using narratives to highlight a property’s unique experiences, values, and personality. Here’s what you will find in this guide: How can storytelling improve the guest experience in hotels?

Branding 52

Branding Revenue Hotels Travel 52

SiteMinder

DECEMBER 8, 2024

This blog will give you a full overview of unified inboxes and how to achieve a seamless messaging hub at your hotel, enhancing guest experience and efficiency in the process. A hotel is a busy place and a challenge to manage even at the best of times. Your property management will be much improved with a unified inbox.

Hotels 52

Hotels Business Management Upsell 52

STAAH

JUNE 17, 2025

It’s the final destination for your digital marketing efforts and the moment of truth for a potential guest. Example: Focus on what your audience is actually searching for — like “family-friendly beach resort in Langkawi” instead of just “Langkawi hotel.” In fact, many travellers trust peer reviews more than hotel marketing.

Cancellation 83

Cancellation OTA Events Upsell 83

gcommerce

FEBRUARY 3, 2025

The post Flywheel News | January 2025 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions. Google Search introduces "Ask for Me" feature for personalized answers This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when its available.

Digital Marketing 85

Digital Marketing Market Marketing Hotels 85

Hotel News Resource

MAY 20, 2025

Article - Webinar: Plan with Confidence: Hotel Digital Marketing Strategies Backed By Google - Youre invited to a timely, no-fluff conversation with Google and Cendyn

Digital Marketing 68

Digital Marketing Marketing Strategy Marketing Market 68

Little Hotelier

JULY 15, 2025

Rate parity, or price parity, is a contractual agreement between a hotel or B&B and its distribution agents that its room rates will remain the same across all booking channels — including the property’s own website. Learn more What is rate parity in the hotel industry? Why is hotel rate parity important?

OTA 52

OTA Hotels Revenue Management 52

SiteMinder

NOVEMBER 24, 2024

What is a hotel franchise? A hotel franchise is a business model where an independent hotel owner operates under the brand and management system of an established hotel chain. In exchange for fees, the franchisor provides access to brand recognition, marketing resources, reservation systems, and operational support.

Hotels 52

Hotels Motels Branding Revenue 52

Hospitality Today

JULY 1, 2025

This shift demands that hotels rethink digital marketing strategies, as brand loyalty continues to erode and authenticity becomes a key driver of trust. Key takeaways Fragmented discovery: Gen Z hotel shoppers no longer follow linear search paths. Implication for hotels: Legacy marketing strategies are outdated.

Consumer 40

Consumer Marketing Strategy Hotels Digital Marketing 40

Hotel News Resource

JUNE 6, 2025

The CHDM certification and study guide empower individuals to level up their skills, pivot into digital roles, or better understand how digital impacts every corner of commercial strategy.

Digital Marketing 40

Digital Marketing Market Marketing Hospitality 40

SiteMinder

JUNE 5, 2025

What is a hotel ad? A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. But not all hotel ads are created equal. Each platform has its own rules.

OTA 52

OTA Hotels Average Daily Rate Display Ads 52

gcommerce

FEBRUARY 5, 2025

Spring break 2025 is almost upon us and hotel marketers; lets be real, the pressure is on. We know you're already juggling 27 different spreadsheets, 14 marketing campaigns, and 3 urgent emails about the Wi-Fi. Action tip : If your hotel offers all-inclusive packages, make sure you're marketing it as the ultimate vacation hack.

Hotel Marketing 59

Hotel Marketing Market Marketing Travel 59

Cloudbeds

NOVEMBER 13, 2024

Checking In with Anthony and Glenn Co-hosted by Anthony Melchiorri and Glenn Haussman, this podcast offers discussions on hospitality trends, interviews with industry experts, and insights into hotel operations, development, and management. Who’s it for? Who’s it for? Who’s it for? Who’s it for? Who’s it for? Who’s it for?

Hospitality 52

Hospitality Events Hotel Marketing Market 52

gcommerce

APRIL 2, 2025

Google Hotel Ads sunsets Commission-Based Bidding, now what? As of February 20, 2025, Google has officially sunset its commission-based bidding strategy for Google Hotel Ads. This bid strategy, which only charged hotels for actualized stays produced by its hotel ads campaigns, became immensely popular during the COVID-19 pandemic.

Digital Marketing 59

Digital Marketing Market Marketing Hotels 59

Hospitality Today

JULY 15, 2025

Hospitality.today™ Topics Subscribe Topics › Hospitality › Products & Services What’s behind the rise in hotel guest satisfaction From smart TVs to better beds, targeted investments are turning higher rates into higher perceived value across all hotel segments Jul 16, 2025 In 2024, U.S. According to the 2025 J.D.

Average Daily Rate 40

Average Daily Rate OTA Digital Marketing Hotels 40

gcommerce

JUNE 18, 2025

In the context of hotel metasearch marketing, your listings function as a condensed sales funnel operating within the larger metasearch landscape. This webinar aims to equip properties with actionable insights to effectively leverage these metrics and drive measurable success in their hotel metasearch marketing efforts.

Hotels 52

Hotels Marketing Market Sales 52

Nuvho

FEBRUARY 4, 2025

In todays digital-first world, travelers are increasingly drawn to captivating visual content that tells a story. For independent hotels, investing in quality photography and videography is no longer just an optionits a necessity. Your visuals should convey the essence of your hotels story: Is it a serene retreat for couples?

Dining 52

Dining Hotels Market Marketing 52

Hotel Designs

MAY 28, 2025

Recognizing the power of digital marketing early on, Laura invested heavily in SEO just as it was emerging, which quickly paid off, securing the companys first hotel contract for glass splashbacks. Fast forward 13 years Laura founded Luma Mirrors.

Business 102

Business Digital Marketing Services Scale 102

Hotel Speak

APRIL 22, 2025

As smartphones, voice assistants, and AI-powered platforms become routine in daily life, guests expect their hotel experience to reflect the same level of immediacy, personalization, and convenience. The 2025 State of Hotel Guest Tech Report , based on a global survey of 402 recent hotel guests with a margin of error of 4.9%

Operations 57

Operations Forecasting Hotels Digital Marketing 57

Hospitality Today

JULY 15, 2025

Few winners in AI results: Just 20 sites dominate AI search for flights; Marriott is the only hotel brand in the top 20. Invest in awareness marketing: Travelers still view 185+ pages before booking—CTV, video, and native ads help stay visible. weve got you covered.

Market 40

Market Marketing Travel OTA 40

Hotelogix

FEBRUARY 13, 2025

Competing with large hotel chains can feel overwhelming. They have big budgets and entire teams dedicated to marketing, making it tough to stand out. Guests appreciate the personal attention and unique experience you can provide—things larger hotels often struggle to deliver. Many small hotel owners feel the same.

Online Marketing 52

Online Marketing Market Marketing Hotels 52

Hotel Management

FEBRUARY 18, 2025

Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal. A trailblazer in the digital marketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms.

Marketing 130

Marketing Market Digital Marketing Marketing Strategy 130

Amadeus Hospitality

JANUARY 14, 2025

Imagine a world where every part of the travel industry works together seamlesslyairlines filling seats, hotels boosting bookings, and destinations attracting their desired type of visitors. For instance, One King West Hotel & Residence boosted revenue per booking by 57%, showcasing the power of our Digital Media Solutions.

Market 52

Market Marketing Travel Tourism 52

Amadeus Hospitality

MARCH 20, 2025

The study finds that two-thirds of hotel guests (63%) are willing to pay extra for features such as a specific view or floor, to have an Xbox in their room or to have local attractions added to their package. The channels now driving travel are changing too.

Average Daily Rate 73

Average Daily Rate Services Travel Business 73

gcommerce

MARCH 14, 2025

Data is a pivotal point in digital marketing. For a digital marketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. What is first-party data?

Marketing 52

Marketing Market Hotel Marketing Digital Marketing 52

Hotelier Magazine

MAY 13, 2025

LAS VEGAS Choice Hotels International, Inc. Its upscale and above-brand portfolio grew rooms by 44 per cent last year and with more than 7,500 hotels worldwide, the company is leveraging its growing size to strengthen value for owners, helping to increase revenue opportunities, reduce operating costs and fuel long-term business success.

Average Length of Stay 52

Average Length of Stay Scale Revenue Hotels 52

gcommerce

MAY 5, 2025

If youre interested in leveraging CTV for your hotel, the experts at GCommerce are here to help. Best practices for responding to your Google reviews Responding to your Google reviews is a critical piece of your marketing strategy and is proven to improve your hotels visibility and overall guest relationship. Learn more here.

Digital Marketing 59

Digital Marketing Market Marketing Hotels 59

gcommerce

MAY 26, 2025

In the rapidly evolving landscape of hotel digital marketing, Connected TV (CTV) advertising has emerged as a powerful tool for hotels aiming to enhance their brand visibility and attract discerning travelers. So, what are some of the benefits of using CTV ads for hotels, and how do you know if its right for your brand?

Digital Marketing 52

Digital Marketing Marketing Market Hotels 52

Amadeus Hospitality

APRIL 8, 2025

In this article, well break down what demand generation really is, the common challenges hotels face in getting it right, and most importantly, how to make it work for your business. For instance, hotels can drive demand by understanding guest behaviorwhat experiences different segments crave and what truly influences their decisions.

Revenue 59

Revenue Occupancy Hotels Revenue Management 59

eHotelier

MAY 5, 2025

Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.

Marketing 78

Marketing Market Hotel Marketing Digital Marketing 78

gcommerce

MAY 26, 2025

Generative AI platforms are pushing change across the industry, and it has big implications for hotel organic search marketing. Here are our top takeaways for hotels from Googles I/O 2025. As usage of this search experience increases, it will mean a continued decline in organic search traffic to hotel websites.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52