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From predictive pricing to generative content, AI is driving a new wave of digitalmarketing innovation that can directly impact a hotel’s bottom line. Connect with Modern Travelers Through Social Media Social media is another area where AI is making a significant impact.
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Direct bookings represent more than commission savings , they build trust, give you control, and create stronger guest relationships from the very first click Let’s explore how to make that happen: 1) Understanding What Today’s Guest Really Wants Guests today are informed, digitally savvy, and deeply influenced by convenience, trust, and value.
The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms.
If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Avid travelers want consistency and great service.
Data is a pivotal point in digitalmarketing. For a digitalmarketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. What is first-party data?
This summer, travelers are skipping the airport hustle and hitting the road instead. Discover how your property can leverage these 2025 Summer travel trends. Discover how your property can leverage these 2025 Summer travel trends. Staycations are trending, too, as travelers look for ways to recharge close to home.
We’ll also talk about how Hotelogix can make content marketing easier and more effective. 5 Reasons Hotels Need Content Marketing Helps More People Find Your Hotel To attract more guests, your hotel must be easy to find online. Keeps Guests Interested Marketing is not just about advertising. Travel trends keep changing.
The process of creating and selling unique experiences is called experience marketing. Here are some tips on creating unique experiences that elevate your brand and delight guests: Know thy guest Chances are, you have some concrete data on what kind of traveler seems to prefer which property (or property type). Build a guest persona.
Emailmarketing is a strong tool for hotels. Discover the strategies and tools to make your emails stand out. What is Hotel EmailMarketing? Emailmarketing for hotels is an essential digitalmarketing channel that helps hotels connect with past, current, and potential guests.
What is hotel digitalmarketing? Hotel digitalmarketing is the practice of promoting your property to potential guests using the internet. Digitalmarketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.
What Apple’s latest iOS18 updates means for your hotel’s emailmarketing Apple released their next big software update and includes a myriad of enhancements and updates to everyone’s favorite Apple products. Get some tips and tricks to make sure your hotel’s emails are best positioned for this change from the latest iOS update.
A solid digitalmarketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digitalmarketing. If you don’t have a strong digital presence, you risk getting left behind by your competitors.
Keeping up with the busy real estate market means real estate digitalmarketing can take the backseat. If you’re not keeping up with digitalmarketing in the real estate business, you’re missing out on leads. What is real estate digitalmarketing? After all, most people check their email every day.
A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digitalmarketing strategies. However, luxury brands are rarely needed , so you should focus on making them wanted instead.
In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.
In an industry as dynamic and competitive as travel, standing out online is crucial. Digitalmarketing for travel industry refers to all online efforts to promote your travel brand, tours, or destinations. Ready to make 2024 your best year yet in the travel industry?
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How to maximize your digitalmarketing efforts to increase your revenue Digitalmarketing empowers property managers to increase brand recognition and make prospective guests more aware of their listings. Effective digitalmarketing tactics can supercharge your bookings and hack your revenue streams.
Table of Contents With more travellers looking for hotels to pass the night, spend the weekend, and holiday, there has been a quest by hotel owners for simple, budget-friendly ways to reach guests before and after they visit their hotel facility. Emailmarketing for hotels is the perfect answer. Let’s dive right in.
The first place to start the diagnosis of your problems should be your non-negotiables in hotel digitalmarketing. What does online or digitalmarketing entail though? Shaving off costs on some digitalmarketing activities can have an undesirable effect – we call these the essentials of digitalmarketing.
Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? Look internally to identify your USP.
April 1, 2024 — TravelBoom , the leading data-driven digitalmarketing agency for hotels, resorts, and vacation rental companies, is thrilled to announce Mackenzie Livernois as its newest Business Development Specialist. Myrtle Beach, S.C.,
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The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing.
Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. As some hotels pull back their budgets on paid search, there is a real opportunity to win market share.
But how do you boil down your lodge marketing and growth strategy to a formula that works? In short, make your lodge the destination for a traveler—not just a place to stay. Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Website design.
This summer, travelers are skipping the airport hustle and hitting the road instead. Discover how your property can leverage these 2025 Summer travel trends. Discover how your property can leverage these 2025 Summer travel trends. Staycations are trending, too, as travelers look for ways to recharge close to home.
Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travelmarketing has never been more essential. Travelmarketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.
Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.
McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.
Let’s learn how each of these elements plays a key role in hotel marketing: Content Marketing It involves creating and sharing valuable, relevant, and consistent content to attract and engage your target audience. In hotel marketing, SEO is crucial for several reasons.
There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. As such, the competition amongst companies in the luxury travel sector is fierce.
Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digitalmarketing strategy. Online Travel Agents OTAs are your billboards to acquire guests.
Do you have the time and energy to develop a marketing strategy, promote products and services, cover all social media, and much more? Aviation marketing takes web development, content creation, social media promotions, and extensive digitalmarketing. All aviation businesses can’t use the same marketing strategy.
On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. Wide reach: OTAs have a global presence and extensive marketing budgets, helping properties gain visibility to a broad audience.
If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.
Travel is up, but so are guest expectations. Evaluate Your DigitalMarketing: Your hotel’s digitalmarketing efforts should be strategic and specific. Digitalmarketing is your way to get new, loyal guests that book directly. Learn more about Fuel Travel via a demo of our products.
Anyone Can Do It Digitalmarketing isn’t rocket science , however the industry is layered with niche channels that are typically better left to the professionals. Unfortunately, digitalmarketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved.
Download Our Latest Whitepaper The Ultimate Guide to Luxury DigitalMarketing Receive your FREE copy of “The Ultimate Guide to DigitalMarketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales. Personalization is a requirement of emailmarketing.
An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place a high value on experiences.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.
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