This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
From predictive pricing to generative content, AI is driving a new wave of digitalmarketing innovation that can directly impact a hotel’s bottom line. The post How AI is Reshaping Hotel DigitalMarketing in 2025 appeared first on Social Hospitality. It’s shaping how hotels attract, engage, and retain guests today.
The world of hotel digitalmarketing is evolving rapidly. Let’s explore the top trends shaping hotel digitalmarketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
Here’s how wedding venues can turn online interest into real-world bookings with smarter, more intentional digitalmarketing. Marketing for the Long Game Digitalmarketing for wedding venues isn’t about chasing trends or throwing content into the void. To stand out and book out, you need more than a pretty website.
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digitalmarketing. In this blog, we will look at ten common digitalmarketing mistakes hotels make. 10 Common DigitalMarketing Mistakes Hotels Make 1.
In this webinar we reveal how one of our mutual clients, the Boston Harbor Hotel, successfully adapted their digital strategy to accommodate the decreased demand for travel after the post-pandemic boom. The post Flywheel news | June 2025 hotel digitalmarketing news | GCommerce appeared first on GCommerce Solutions.
Skift Take: The European Commission may soon decide what Google must do to comply with the DigitalMarkets Act. In the experiences sector, GetYourGuide's proposed advertising changes may be an improvement for platforms and operators, but is the lack of price comparison among companies what travelers really want?
LONDON – 4 November 2024 – Sojern , the leading digitalmarketing platform built for travel, and Cloudbeds , the premier hospitality management software platform, have today announced a new partnership to bring two leaders together within the hotel technology space, just ahead of the World Travel Market in London.
The European Commissions DigitalMarkets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?
Steve Collins, VP of DigitalMarketing at SHR, said: Our findings highlight the delicate balance hotels must maintain when working with OTAs. While these platforms help hoteliers reach a wider audience, abandoning rate integrity sacrifices marketing spend and profit.
Youre seeing real insights tied directly to your booking flow, which means you can optimize campaigns, adjust your outreach, and scale your digitalmarketing with confidence. Youre not piecing together half-truths from six platforms.
What are Google Business posts? Google Business Posts can cover a variety of topics, with post types including “Events,” “Offers,” and the open-ended “Update.” These posts appear as part of your hotel’s Google Business Profile listing, showing in both Maps and the standard Google results page.
For 2025, digitalmarketing for hotels is no longer just about personalisation. As a marketer working in a hotel or hospitality business, if you want to stay ahead, you need to keep up with the shift. 6 The post Beyond the Basics: 6 DigitalMarketing Trends for Hotels in 2025 appeared first on Revfine.com.
It’s the final destination for your digitalmarketing efforts and the moment of truth for a potential guest. By understanding and aligning your strategy with these expectations, your direct booking journey becomes more than a transaction, it becomes a relationship built on trust, relevance, and ease.
From AI to procurement software, in-room entertainment, door locking tech, PMS and RMS systems, digitalmarketing, robots and more, the INN Tech Summit will feature rich content targeted at a VIP crowd of hotel investors, owners, GMs, VPs, CEOs and more.
Secure your exclusive, free consultation with our digitalmarketing experts today. Invest in DigitalMarketing Due to the popularity of social media platforms, it should come as no surprise that 70% of Americans are active on at least one form of social media (such as Facebook, Instagram, Twitter, etc.).
These lesser-known platformsâoften fed by wholesalers or affiliate networksâare increasingly undercutting hotelsâ direct rates, eroding price parity and digitalmarketing effectiveness. For independent and boutique hotels without big-brand muscle, the problem is particularly acute.
The post Flywheel News | January 2025 Hotel DigitalMarketing News | GCommerce appeared first on GCommerce Solutions. Google Search introduces "Ask for Me" feature for personalized answers This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when its available.
During her time at Accor, Couton has held several senior roles across loyalty, digitalmarketing, distribution and commercial B2B, most recently serving as Managing Director, Asia Pacific, at D-EDGE, a distribution, technology and digitalmarketing platform for the hotel industry. “I’m
Article - Webinar: Plan with Confidence: Hotel DigitalMarketing Strategies Backed By Google - Youre invited to a timely, no-fluff conversation with Google and Cendyn
Hoteliers are finding the effectiveness of mobile to reach their customers is rapidly overtaking other avenues of digitalmarketing. When paired with a strong digitalmarketing plan that is well thought out and executed, hotels have reported a 40% higher guest loyalty rate and increased ROI by 564%.
Reviews and ratings are pivotal in determining a hotel's reputation and visibility on hotel metasearch platforms like Google and TripAdvisor. These elements are key indicators for search engines and potential customers, influencing rankings and booking decisions.
Secure your exclusive, free consultation with our digitalmarketing experts today. Secure your exclusive, free consultation with our digitalmarketing experts today. Elevate Your Hospitality Brand Today Schedule Your Free Consultation Seeking to elevate your business? Let Mediaboom guide you. Let Mediaboom guide you.
Jul 16, 2025 ⢠Hospitality Googleâs EU travel talks stall - Two days of negotiations between Google, the EU, and travel players end without agreementâleaving hotels and OTAs in limbo as the DigitalMarkets Act deadline looms. weve got you covered.
This shift demands that hotels rethink digitalmarketing strategies, as brand loyalty continues to erode and authenticity becomes a key driver of trust. Key takeaways Fragmented discovery: Gen Z hotel shoppers no longer follow linear search paths.
Jul 16, 2025 ⢠Hospitality Googleâs EU travel talks stall - Two days of negotiations between Google, the EU, and travel players end without agreementâleaving hotels and OTAs in limbo as the DigitalMarkets Act deadline looms.
Recognizing the power of digitalmarketing early on, Laura invested heavily in SEO just as it was emerging, which quickly paid off, securing the companys first hotel contract for glass splashbacks.
Spring break 2025 is almost upon us and hotel marketers; lets be real, the pressure is on. We know you're already juggling 27 different spreadsheets, 14 marketing campaigns, and 3 urgent emails about the Wi-Fi. But dont worry, weve got your back. Weve rounded up the hottest travel trends this year, and trust us, this is the easy part.
Additionally, the EU’s DigitalMarkets Act has given hotels more opportunities to compete with OTAs on pricing, leading to a shift in the competitive landscape. Even with these developments, rate parity remains common in many markets.
Marcus Sheridan of iMPACT discusses the significant shift in digitalmarketing strategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites.
What is a hotel ad? A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels.
We have seen it over the last decade of personalization and just the rise of obviously digitalmarketing and social media. Ryan Embree: Yeah, I think also it makes for unique experiences, authentic experiences, which at this day and age is going to be something that is prioritized by travelers.
Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal. A trailblazer in the digitalmarketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms.
Originally published on Amadeus Insights New research from Amadeus shows that social media ads and travel influencers are key channels now driving trip decisions March 20, 2025 – New research from technology innovators Amadeus explores what travelers are looking for from a trip and how technology can make those ambitions come true.
Turning travel dreams into bookings: Why digitalmarketing matters during the inspiration phase The inspiration phase is a golden window of opportunity—when travelers are most open to influence and the right message can spark action.
In the context of hotel metasearch marketing, your listings function as a condensed sales funnel operating within the larger metasearch landscape. This micro-funnel is crucial because it encapsulates the journey from initial exposure to final conversion, directly impacting your advertising effectiveness and the volume of direct bookings.
Example: Hotel groups with large corporate teams are now offering work-from-home options for functions like digitalmarketing and data analytics. Flexible Scheduling: Properties are offering staggered shifts, compressed workweeks, or shift-swapping apps to help hourly workers manage personal obligations.
The post Flywheel News | April 2025 Hotel DigitalMarketing News | GCommerce appeared first on GCommerce Solutions. The specialists at GCommerce are looking to start analyzing data from the Threads placement in the coming weeks to see how and if this opportunity should be maximized. More about ads on Threads here.
Alex Velazquez has been promoted to SVP, digitalmarketing & creative services. His new role will focus on further integrating Westgate’s marketing and consumer engagement strategies. Heather Tritchel and Sam King have been promoted to SVPs, specialty marketing.
And it’s something we, again, preach as a digitalmarketing podcast all the time. There’s your ROI of social media 101 from Alexi, right there. You’re, you’re absolutely right. You hit the nail on the head.
In the world of performance-driven digitalmarketing for the hospitality industry, its inspiring to see how quickly our tools and strategies are evolving to meet the demands of a dynamic, AI-powered landscape. The evolution of search towards visual and conversational formats is reshaping our understanding of intent and discoverability.
DigitalMarketing Optimizers: Dynamic Campaign Management Based on Demand AI is also playing an increasingly critical role in revenue generation through automated digitalmarketing. Offloading such tasks to AI messaging agents enables staff to focus on more complex or high-touch issues.
The Suite Spot was live at the 2025 NYU IHIF conference last week, covering the event to bring hoteliers exclusive content and insight on the most prevalent topics and trends in the hospitality industry currently.
In the rapidly evolving landscape of hotel digitalmarketing, Connected TV (CTV) advertising has emerged as a powerful tool for hotels aiming to enhance their brand visibility and attract discerning travelers. Connect with the experts at GCommerce to get started today.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content