Hospitality Net

NOVEMBER 16, 2023

We sat down with five key leaders to discuss our best-in-class digital customer journey program, a key milestone in our Group’s digital transformation.

Scale 241

Scale Business 241

Hospitality Net

APRIL 5, 2024

In today’s digital age, effective marketing strategies are essential for hotels to stay competitive and drive direct bookings. One of the key components of a successful digital marketing strategy is paid search advertising, which allows hotels to reach potential guests actively searching for accommodation options.

Digital Marketing 194

Digital Marketing Market Marketing Marketing Strategy 194

Hospitality Net

APRIL 16, 2024

We had an engaging discussion around other KPI’s that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board.

KPI 232

KPI Market Marketing Digital Marketing 232

Hospitality Net

APRIL 12, 2024

This innovative service typically involves a hotel’s app or mobile website where guests can confirm their arrival, choose their room, and in some cases, even access their room using a digital key.

Hotels 208

Hotels Services 208

Lodging

MAY 9, 2024

Marketing is an essential and multifaceted effort that begins with creating a hotel narrative and value proposition, conveying it through physical and digital channels, and then measuring results—quantitatively when possible. Prioritize email data.

Market 159

Market Marketing Hotels Services 159

Hospitality Net

JUNE 23, 2023

Introduction: In today’s rapidly evolving digital landscape, businesses across various sectors are recognizing the importance of digitizing their operations to meet the changing demands of their customers. The hospitality industry is no exception.

Hospitality 233

Hospitality Resorts Operations Business 233

Are Morch

APRIL 21, 2024

Hotel Hospitality When it comes to events, location is key. First, the right location can help ensure […] The post Transforming Events 101: Hotel Hospitality and Event Marketing appeared first on Are Morch, Digital Transformation Coach.

Events 130

Events Market Marketing Hospitality 130

Hotel Management

MAY 16, 2023

1834 Hotels, a leading white label hospitality management brand, has recently launched a digital compendium system in all its hotels, powered by the Digital Hotel brand system. The digital compendium brings benefits for guests and hoteliers alike. For information on the digital compendiums – visit www.digitalhotel.com.au

Hotels 147

Hotels Services Hospitality Management Branding 147

Are Morch

NOVEMBER 29, 2023

A variety of strategies can be used to improve a hotel’s SEO, including optimizing website content for […] The post Hotel SEO: Top 3 Key Tips to Help Your Hotel Rank On Google appeared first on Are Morch, Digital Transformation Coach.

Hotels 222

Hotels 222

Skift Blog

JANUARY 8, 2024

Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador. Skift Take: Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Sean O'Neill Read the Complete Story On Skift

Hiring 164

Hiring Branding Market Marketing 164

Hospitality Net

OCTOBER 24, 2023

But the hospitality world faces intense competition, especially with the advent of digital platforms and alternative accommodations. All these elements converge on one key aspect: leveraging data for a competitive advantage.

Accommodation 208

Accommodation Operations Hospitality 208

Are Morch

MAY 29, 2023

The brand of bathroom […] The post Creating the Ultimate Guest Experience: The Key Elements of Luxury Design in Hospitality and Rental Spaces appeared first on Are Morch, Digital Transformation Coach. The meaning of luxury expands and deepens as expectations rise and trends change.

Real Estate 246

Real Estate Hospitality Branding 246

Hotel Management

APRIL 9, 2024

1834 Hotels unveils Digital Hotel app and check-in kiosks, streamlining check-ins, enhancing guest services, and setting new standards in hospitality technology by end of 2024. In addition to the Digital Hotel app, 1834 Hotels has initiated the rollout of check-in kiosks at select hotel locations. 1834hotels.com.au

Operations 130

Operations Hospitality Management Services 130

Hospitality Net

MAY 8, 2023

Guest communication plays a key role in the hotel guest experience. More consumers are choosing to interact with businesses on digital channels over in-person or the telephone. It influences guest booking decisions, sets expectations prior to arrival, and ensures guests feel welcome and well taken care of during their stay.

Consumer 246

Consumer Hospitality Business Hotels 246

Hospitality Net

DECEMBER 19, 2023

Join us for our annual search trends webinar, “Search Trends and Must-Haves: Future-Proofing Your Digital Strategy in 2024,” where we will explore the key areas shaping the future of search.

Market 194

Market Marketing 194

Lodging

MAY 3, 2023

percent) “Revenues and profits improved for a second consecutive month with each of the key profit-and-loss metrics showing double-digit growth […] The post STR: U.S. Hotel Performance March 2023 Per-available-room Metrics (Percent change from March 2022)GOPPAR: $95.12 (up 14.5 percent)TRevPAR: $238.22 (up 17.5

Revenue 263

Revenue Hotels Market Marketing 263

Hospitality Tech

JULY 3, 2023

Operators need to learn how to truly be a digital experience company to attract first-time buyers and retain customers. Here's how.

Operations 59

Operations 59

Hospitality Net

JULY 27, 2023

Ireckonu, the industry leader in hospitality middleware, CDP, and digital guest relationship systems integration, today announced the appointment of 25-year hospitality industry veteran, Rupert Gutteridge, as their Chief Operations Officer (COO).

Operations 177

Operations Hospitality Sales Business 177

Are Morch

DECEMBER 9, 2023

As the heartbeat of any establishment, electrical systems play a key role in achieving these objectives.

Hotels 147

Hotels Operations 147

Amadeus Hospitality

MAY 16, 2024

Several key themes emerged from the research, including a primary focus of investment on ‘improving operational efficiencies during times of high occupancy’ (43%). 2024 2029 1 AI and machine learning Machine learning 2 Digital payments Extended reality 3 Data analytics AI (e.g.

Upsell 116

Upsell Hospitality Revenue Travel 116

Are Morch

MARCH 15, 2023

Promoting your hotel through marketing is key to attracting more guests and increasing your bookings. Staying […] The post Hotel Marketing: The Latest Trends You Should Know appeared first on Are Morch, Digital Transformation Coach. But, hotel marketing trends come and go.

Hotel Marketing 147

Hotel Marketing Market Marketing Consumer 147

Social Hospitality

FEBRUARY 20, 2023

Digital marketing is one of the great equalizers of the current commercial environment. However, certain sectors must leverage digital marketing trends differently. Let’s explore some of the key elements you need to understand about digital marketing in regulated industries.

Digital Marketing 147

Digital Marketing Market Marketing Consumer 147

Fuel Travel

MARCH 28, 2023

The hospitality industry has witnessed a significant shift towards digitalization, leading hotels to adopt digital keys as a way of improving internal operations, reducing costs, increasing direct sales, and enhancing hotel guest satisfaction. For example, digital keys can be used to access a hotel’s gym, spa, or pool.

Ancillary Revenue 78

Ancillary Revenue ROI Revenue Hotels 78

Are Morch

JANUARY 25, 2023

As a business owner, one of the keys to getting your customer’s attention and also showcasing your in-store merchandise is to use price tags. Apart from telling them the actual price, they are made […] The post 5 Ways Price Tags are Essential to Your Growing Business appeared first on Are Morch, Digital Transformation Coach.

Business 147

Business Market Marketing 147

Refine

FEBRUARY 8, 2024

These digital tools have revolutionized hotels' operations, helping them achieve the dual goals of maximizing occupancy and revenue. 11 Most Important Booking Engine Features The hotel's success heavily The post Key Features to Evaluate in a Booking Engine to Maximize Revenue appeared first on Revfine.com.

Revenue 106

Revenue Occupancy Operations Travel 106

Are Morch

DECEMBER 11, 2022

Keeping pace is the key to survival and growth in the landscape. The post Tips To Empower Your Hotel Business with A Compelling Mobile App appeared first on Are Morch, Digital Transformation Coach. Not surprisingly, it is more competitive than ever, with new entrepreneurs foraying into the domain and existing ones giving their best.

Business 147

Business Hotels Hospitality 147

Refine

JANUARY 30, 2024

Digital Trends in the Hotel Industry Digital trends in the hotel industry refer to adopting technology-driven solutions and innovations in the hospitality industry. Key examples include mobile check-in, smart room features, and personalized guest services through data analytics.

Hotels 52

Hotels Operations Services Hospitality 52

Hotel Business

MAY 14, 2024

Innocentin will oversee the planning, development and execution of all brand marketing initiatives, including advertising, public relations, social media, the website and digital campaigns. He has also held various leadership positions at Accor, including SVP, marketing, North America and VP, e-commerce & digital, North America.

Digital Marketing 59

Digital Marketing Retail Marketing Strategy Resorts 59

Hotel Business

DECEMBER 13, 2023

has completed the integration of the Radisson Hotels Americas business, transitioning nearly 600 hotels to Choice’s franchise success system and digital platforms. Digital bookings for the Country Inn & Suites brand are up 36%. Choice Hotels International Inc. year-over-year. RevPAR for the Radisson upscale brand is up 8.6%

Hotels 111

Hotels Branding Revenue Occupancy 111

Hotel News Resource

APRIL 16, 2024

We had an engaging discussion around other KPI's that our organizations lean into to show value in our digital marketing initiatives. Read on for some key takeaways and ideas to get started. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board.

KPI 75

KPI Market Marketing Digital Marketing 75

Hotel Management

MARCH 5, 2024

With their comprehensive SiLANT/Ruckus Wifi coverage and partner’s Assa Abloy’s Digital key Flexipass system, travellers can enjoy easy access to their hotel room using their smart phone along with lighting and room controls. People are dynamic; they have an unquenchable appetite for material and how to consume it.

Consumer 130

Consumer Branding Management Services 130

Social Hospitality

JULY 24, 2023

Content is key for businesses to remain relevant and engaged and connected to their customers. Content promotion strategies are crucial for website success in this digital era. Key Takeaways To help you easily remember the value AI can bring to your content promotion strategies, below is a quick list of the key takeaways.

Market 246

Market Marketing Marketing Strategy Branding 246

Hotel Management

JUNE 29, 2023

Pro-invest adds broad range of industry talent to revenue team Donna Rodios Pro-invest Hotels has made three key appointments to its revenue team, with the addition of Donna Rodios as Head of Revenue, Kelly Brady as Portfolio Revenue Director, and Kate Heather as Portfolio Revenue Manager. David Hassan “With ambitions to become a $2.5

Revenue 130

Revenue General Manager Revenue Management Tourism 130

Social Hospitality

JANUARY 10, 2024

Let’s explore the critical dos and don’ts of web design, from leveraging the finest aspects of leading digital platforms to avoiding the pitfalls of poor layout. This isn’t just a feature; it’s a necessity for top-performing digital platforms. Neglecting Accessibility: Inclusivity is key.

Branding 147

Branding Business Hospitality Hotels 147

Hotel Management

JUNE 27, 2023

We have great talents, unique brands, owners’ confidence, efficient digital tools, the energy and the desire. In key markets, the business is focused on consolidating its leadership in Midscale and Economy, and seizing growth opportunities in the Premium segment. It’s now a question of execution,” Bazin added.

Branding 257

Branding Business Market Marketing 257

Textedly

AUGUST 28, 2023

In a world where online customer feedback is more important to conversions than ever, leveraging automated Google reviews is key for brands with a digital presence.

Branding 69

Branding 69

Hotel Management

MAY 1, 2023

The 160-key lyf property, on Sussex Street in Sydney, is the third Australian property for the co-living brand and follows the opening of lyf Collingwood in May 2022, with a Bondi Junction property, currently under construction, due to open next year.

Retail 246

Retail Accommodation Branding Forecasting 246