MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let’s get started.

Resorts 87

Resorts Market Marketing Marketing Strategy 87

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Sales Hotels 98

SiteMinder

DECEMBER 3, 2023

Websites such as Trivago and Skyscanner are experiencing rapid growth (68% and 42% year-on-year respectively), and a study by Momondo forecasts the comparison sites market to grow more than 40% by 2017. Use a CPC model Even huge industry players are evolving their online presence as they respond to the travel industry power shift.

Cost Per Click 105

Cost Per Click Travel OTA Consumer 105

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.

Revenue Management 98

Revenue Management Revenue Management OTA 98

SiteMinder

NOVEMBER 15, 2022

Ideally, this means travellers looking for “hotels in” will be quickly enticed further down the sales funnel, which can be a click-through to your website to book directly, an OTA, or a booking generated directly on Google. Manual CPC (cost-per-click) : Bid a fixed amount when someone clicks on your ad.

Cost Per Click 105

Cost Per Click Hotels Management Cancellation 105

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. This relatively new feature is available in eight main markets – the UK, Germany, Spain, Italy, Finland, Sweden, Ireland, and France. More markets are expected to be available soon.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

Cloudbeds

FEBRUARY 15, 2023

Also known as customer acquisition cost (CAC), guest acquisition cost is the average amount of money a hotel spends to entice travelers to make bookings. These costs are primarily comprised of marketing and distribution expenses such as advertising, fees, and commissions, but technology, labor, and other expenses may also be included.

OTA 52

OTA Cost Per Click Revenue Marketing 52

Hotelogix

AUGUST 27, 2024

Online travel distribution is growing fast—faster than the overall travel market. While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. Partnering with OTAs can help you reach guests you might not attract otherwise.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Travelboom Marketing

MAY 24, 2024

With these insights, the hotel’s staffing, rate structuring, and marketing efforts can be more strategic, reducing wasted efforts, resources, and money. This tactic uses real-time booking data for market demand, competitor rates, and seasonal considerations to determine when to increase or decrease rates to boost occupancy and revenue.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

Travelboom Marketing

JANUARY 31, 2023

What is concerning here is SLS South Beach may have just paid a very high cost per click to have someone visit their profile, only to be presented with rates from three different OTAs. If not, you will absolutely be spending your marketing dollars to drive potential direct bookings to an OTA.

OTA 52

OTA Cost Per Click Closing Digital Marketing 52

Up Hotel

DECEMBER 9, 2024

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.

ROI 40

ROI OTA Hotels Cost Per Click 40

Travelboom Marketing

DECEMBER 16, 2022

Without a hotel opening marketing plan, you cannot effectively communicate your message to your audience. Create A Website For Your New Hotel Creating a website is the first step in your hotel opening marketing plan. Create A Website For Your New Hotel Creating a website is the first step in your hotel opening marketing plan.

OTA 52

OTA Hotels Branding Marketing 52

SiteMinder

JUNE 27, 2024

Your TripAdvisor advertising cost is entirely in your hands, and will depend on your finances and marketing goals. As with any marketing effort, advertising on TripAdvisor is a matter of getting out what you’re willing to put in. All in all it’s a compelling advertising proposition.

Cost Per Click 52

Cost Per Click Hotels Business Marketing 52

SiteMinder

SEPTEMBER 7, 2023

To begin with, it offered a Cost-Per-Click (CPC) model. SiteMinder’s channel manager ensures real-time updates of your rates and inventory on TripConnect – and over 450 other OTAs. Table of contents History and development of TripConnect TripAdvisor launched into the market in 2000.

Cost Per Click 52

Cost Per Click OTA Travel Management 52

Cloudbeds

AUGUST 8, 2024

We also take a look at seven of the leading business intelligence solutions on the market, including our own Cloudbeds Insights. It can be market-specific or collected as part of your marketing campaigns. Data can be broken down into performance data, market and benchmarking data, and guest data.

Business 40

Business Revenue Management Forecasting Revenue 40

Hotel News Resource

JUNE 3, 2025

If youre looking for tried and true methods, youre in luck; this article will share 5 surefire tactics: A great website, Strong content scores with OTA partners, Cost per click campaigns, Strong relationships with DMOs, and finally higher review scores (dependent on a great guest experience, of course).

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