gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. We continue to see metasearch adoption growing amongst hotels and resorts. decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

gcommerce

MAY 22, 2023

We also are not representative to people who are searching in the market outside of the Brand Terms and overall Revenue typically decreases since we aren't growing our market share to potential new customers. Why is email marketing important for hotels? In fact, on average email returns $44 for every $1 spent.

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

MediaBoom

NOVEMBER 4, 2023

Conversions Facebook and its PPC or pay-per-click campaigns can help you increase conversions. To give you an idea of its value, Google Ads has 22.96% of the market share. If you add a simple CTA to your emails, you can increase your sales by 1617%. The impact of its campaigns exceeds Google Ads.

Real Estate 80

Real Estate Market Marketing Business 80