How to calculate your Guest Acquisition Cost (GAC) in 2023
Cloudbeds
FEBRUARY 15, 2023
She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. Direct bookings are considered to be the least costly booking channel, but costs can climb quickly.
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