Hotel Speak

JANUARY 25, 2024

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16 to $0.48 (up 128.6%). Download the report here.

OTA 110

OTA Cost Per Click Hotels Cancellation 110

MediaBoom

JUNE 27, 2024

Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). These keywords are crucial as they determine who sees your ad and the ad’s intent.

Intent 84

Intent Hotels ROI Branding 84

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing? Compete with OTAs.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

MediaBoom

OCTOBER 20, 2023

PPC Management Case Study #2 – VB Events Another successful example is VB Events , an Italian event-planning business that chose Mediaboom’s digital marketing services. Our paid advertising reduced their cost per conversion by 35 percent, increased clicks by 828 percent, and conversions by more than 2,100 percent.

Management 90

Management Cost Per Click Hiring Services 90

gcommerce

NOVEMBER 12, 2024

Search context: While targeted keywords are a great start regarding relevance, sometimes intent can get lost in a user’s search. Search Impression Share Lost to Budget This metric represents how often your Paid Search ads lose an auction due to an insufficiently low daily campaign budget or Cost-per-click (CPC) bid.

Cost Per Click 105

Cost Per Click Digital Marketing Marketing Market 105

Cloudbeds

MARCH 15, 2023

Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC). You can set a budget for how much you want to bid for each click and adjust bids to optimize your overall strategy.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

AUGUST 18, 2023

By setting specific marketing objectives (build awareness, influence consideration, or drive action), you limit the scope of your ad campaign to a small group. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Don’t know how to make SEO work for you?

Display Ads 52

Display Ads Cost Per Click Intent Branding 52