article thumbnail

OTA Channel Manager: The Ultimate Guide

SiteMinder

What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. The OTA channel manager syncs your hotel prices and availability across your property management system (PMS) and all connected OTA channels such as Booking.com, Expedia, and Airbnb.

OTA 52
article thumbnail

Beyond Traditional Hospitality: The Impact of Consumer Behavior on Hotels

eZee Absolute

As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. According to Hotel Mize , online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. Invest in a user-friendly website that works seamlessly on mobile devices.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Metasearch: An Original Internet Paid Media Tactic That’s Here to Stay

BCV

I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If you’re not doing this, your competition likely is and the OTA’s certainly are with their massive marketing budgets.

article thumbnail

Elegant Hotel Collection launches

Hotel Business

The group will operate on a pay-on-performance model biased toward results-based pricing rather than prohibitive fixed costs, delivering measurable ROI. “We Elegant will take a dynamic, technology-led approach to luxury distribution, according to the company.

Hotels 59
article thumbnail

No More Toggling: Consolidate Your Stack with Track

TravelNet

In fact, simplifying your tech stack might be the best way to maximize ROI from your technology investments. But ROI aside, there’s a practical reason to consolidate that you probably never considered: less switching between apps and windows. Consolidating technology is not the wave of the future—it’s already here.

article thumbnail

6 Effective Hotel Marketing Strategies to Boost Your Revenue

Xotels

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. Unfortunately over the last years, consumers have developed a behavior they don’t even consider booking on a hotel’s website. SEM drives high ROI through Brand Protection 5.

article thumbnail

What is a channel manager? All you need to know

Cloudbeds

These sites may vary to include online travel agencies (OTAs) such as Booking.com , Expedia, Tripadvisor, or Agoda; travel metasearch engines such as Google, Kayak, and Trivago; GDSs such as Amadeus and Sabre; bed banks such as Hotelbeds, or online marketplaces such as Airbnb, Vrbo (former HomeAway), etc. The same happens with a cancellation.