STAAH

JANUARY 6, 2025

Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Expedia, Trip.com, local OTA MG Group and STAAH GDS also retained spots on the list.

OTA 110

OTA Global Distribution System B2B Accommodation 110

Hotel Speak

MAY 30, 2024

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 Nonetheless, the OTAs are betting big and appear to remain hopeful for a bumper 2024.

OTA 103

OTA Market Marketing Travel 103

Hospitality Today

JUNE 8, 2025

Key takeaways Marketing spend keeps rising OTAs spent $4.5B Jun 9, 2025 • Hospitality UK's Lloyds Bank enters travel booking arena - A sign of Europe’s shift toward embedded travel services as banks and Fintechs redefine how consumers book flights and hotels. billion into marketing, continuing a trend that saw them spend $17.8

OTA 45

OTA Market Marketing Consumer 45

STAAH

APRIL 1, 2025

Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time.

Overbooking 90

Overbooking Management OTA Revenue 90

eZee Absolute

SEPTEMBER 30, 2022

And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.

OTA 85

OTA Hotels Accommodation Consumer 85

STAAH

APRIL 29, 2025

GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.

Revenue 84

Revenue Management OTA Average Daily Rate 84

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. The impact on Metasearch is even more stark, more than doubling from $0.21 to $0.48 (up 128.6%).

OTA 111

OTA Cost Per Click Hotels Cancellation 111

TravelNet

AUGUST 3, 2023

Managing fees on online travel agencies (OTAs) can be a real headache for property managers. According to a new Forbes report, Airbnb customers in summer 2023 face a whopping average of 36% in added charges above the nightly rate, and the same is probably true for other OTAs. This increases your ranking on OTAs. More info here.

OTA 98

OTA Management Occupancy Services 98

Hotel Speak

JUNE 12, 2025

BWH Hotels GB is launching a faster, simpler website as part of a push to help its partners minimise reliance on OTAs. BWH Hotels GB is forecasting improvements in conversion rates and organic traffic as a result of the rebuild, as well as a reduction in OTA dependency.

OTA 70

OTA Hotels Forecasting Consumer 70

SiteMinder

JANUARY 8, 2025

A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. These rooms are then resold to various travel distributors, such as OTAs, tour operators, and travel agents, who then offer them to end consumers. Bonotel.

OTA 96

OTA Occupancy Revenue B2B 96

Lodging

APRIL 22, 2024

AMSTERDAM—Booking.com released research with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities, and influences related to sustainable travel.

Travel 279

Travel Consumer OTA Hospitality 279

STAAH

MARCH 3, 2025

Manual rate updates time consuming and error-ridden Before STAAH , Grand Sunshine Resort had significant day-to-day challenges in managing room rates, availability and guest reviews. Not only was this time-consuming, but it also increased the risk of errors and inconsistencies across booking platforms.

Revenue Management 95

Revenue Management Revenue Consumer Resorts 95

TravelNet

JULY 20, 2023

Listing your short-term rentals on Online Travel Agencies (OTAs) can amplify your visibility and attract potential guests, a phenomenon known as the Billboard Effect. As customers come to OTAs with specific desires, it’s crucial for hosts to meet and even exceed the expectations of prospective guests.

OTA 98

OTA Cancellation Branding Shopping 98

Guest Centric

JUNE 3, 2024

Reading Time: 5 minutes With the abundance of options, varying prices, and the uncertainty about making the right choice, booking travel is typically a stressful experience for consumers. The post The OTA Anxiety Trap & How Hotels Can Convert Hesitant Bookers Directly appeared first on GuestCentric.

OTA 75

OTA Consumer Hotels Travel 75

STAAH

MAY 28, 2025

trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.

OTA 66

OTA Revenue Management Overbooking 66

STAAH

APRIL 20, 2025

Inconsistencies across online travel agents (OTAs) was common. Being manual, a limited number of OTAs could be leveraged to reach the right audiences at he right time, limiting online visibility. One of the key challenges we faced was the time-consuming task of updating allocations and rates on different extranets.

Revenue 75

Revenue OTA Shopping Revenue Management 75

STAAH

MAY 25, 2025

With STAAHs Channel Manager , the team gained a single command centre to manage rates, inventory, and availability across all online travel agents (OTAs). Real-time two-way sync with connected channels and systems meant no more discrepancies, overbookings, or time-consuming manual mapping.

Overbooking 89

Overbooking Hospitality OTA Upsell 89

Inn Quest

JUNE 6, 2023

When it comes to the future of online travel agencies (OTAs) and their role in the hospitality industry, there are a few key trends and factors to consider. In this post, let us focus on the reasons that will point toward the predictions and trends that have impacted OTAs.

OTA 52

OTA Hospitality Cancellation Consumer 52

STAAH

MARCH 4, 2025

Many hotels focus on traditional marketing methods but fail to expand their reach across multiple online channels, such as social media , search engines, and OTAs (Online Travel Agencies). According to a BrightLocal survey, 87% of consumers read online reviews before making a booking decision.

Digital Marketing 86

Digital Marketing Market Marketing Hotels 86

Hospitality Today

JULY 7, 2025

These ads feature large blue “Book” buttons that link directly to hotel or OTA booking pages, streamlining the reservation process. Potential impact: Could boost conversions and shift ad strategies for hotels and OTAs. Key takeaways Direct booking focus: Ads link straight to booking forms on Expedia, Booking.com, or hotel sites.

OTA 40

OTA Shopping Occupancy Hotels 40

SiteMinder

JUNE 29, 2023

What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. The OTA channel manager syncs your hotel prices and availability across your property management system (PMS) and all connected OTA channels such as Booking.com, Expedia, and Airbnb.

OTA 52

OTA Management Revenue Occupancy 52

Hospitality Tech

AUGUST 14, 2023

@hotel describes itself as an OTA for Instagram and has found that social media is the perfect spot to find, attract and market to valuable leisure consumers.

OTA 52

OTA Consumer Market Marketing 52

Hotel Speak

APRIL 18, 2025

But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. With the advancement of tech, data analytics, and changing consumer behavior, you may not need to lean on aggressive discounts to drive performance.

Revenue 93

Revenue Average Daily Rate Revenue Management Hotels 93

Hotel Speak

JANUARY 28, 2025

This fragmented approach results in siloed data, time-consuming manual tasks, and an increased risk of errors. Simplified Distribution: Managing room inventory across multiple Online Travel Agencies (OTAs) can be complex. Imagine this: Using one PMS for bookings. Another channel manager for distribution.

Management 93

Management Hospitality Revenue Management Revenue 93

Hotel Speak

SEPTEMBER 4, 2024

Booking.com is an Online Travel Agent (OTA), and its services are widely used by hoteliers to reach new and existing customers. Transparency: The company must provide clear and transparent information to both consumers and business users about the terms and conditions of its services. What’s next? The dates will be announced soon.

Digital Marketing 59

Digital Marketing Consumer Market Marketing 59

Hospitality Today

JUNE 26, 2025

OTAs remain dominant: Over 55% of sources cited in AI-generated results come from OTAs, especially those partnered with OpenAI (Tripadvisor, Expedia, Booking.com). Even OpenAI researchers don’t fully understand why LLMs choose certain hotel results—its a "black box" similar to early search engine behavior. weve got you covered.

OTA 40

OTA Hotels Branding Shopping 40

gcommerce

JANUARY 7, 2025

The Path to Profitability in 2025: A Hotel Marketer's Guide In today's dynamic hospitality landscape, understanding consumer behavior is crucial for hotel marketers to thrive. Battling OTAs for Direct Business As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTAs to win customers.

OTA 105

OTA Digital Marketing Hotel Marketing Marketing 105

Hotelogix

OCTOBER 24, 2024

Channel Manager A channel manager is a software that helps you distribute/update your hotel’s rooms and rates on all the connected Online Travel Agencies (OTA). For example, you sell your rooms on 5 OTAs. You can’t just set one rate and allocate a certain number of rooms to these OTAs and forget about it.

OTA 52

OTA Management Overbooking Cancellation 52

Hotel News Resource

MARCH 28, 2025

Consumers increasingly perceive hotel brand websites as offering the best rates, leading to a decline in favor of OTAs. The latest Hotel Guest Survey from BVA BDRC indicates an increase in domestic business travel intentions over the past two years.

OTA 45

OTA Branding Intent Consumer 45

STAAH

APRIL 20, 2025

Inconsistencies across online travel agents (OTAs) was common. Being manual, a limited number of OTAs could be leveraged to reach the right audiences at he right time, limiting online visibility. One of the key challenges we faced was the time-consuming task of updating allocations and rates on different extranets.

Revenue 56

Revenue OTA Shopping Revenue Management 56

Hospitality Today

JUNE 23, 2025

Why hotels should care Chase isn’t just trying to replicate the OTA model. Richer content opportunities : With modern booking technology and NDC content capabilities, Chase Travel can support enhanced rate and room descriptions, branded offers, and upsell content—more than some OTAs allow.

Travel 40

Travel OTA Global Distribution System Hotels 40

Little Hotelier

APRIL 21, 2025

At that time, Wawowow wasnt listed on any online travel agent (OTA) platforms. This process was not only time-consuming but also made it nearly impossible to attract international guests. Today, Wawowow is connected to OTAs such as Booking.com, Agoda, and Tiket.com. Thats incredibly risky.

Operations 52

Operations OTA Management Consumer 52

Hospitality Today

JUNE 23, 2025

Get the full story at Kyodo News Related must-reads How OTAs are shaping hotel distribution in 2025 - Booking.com and Expedia dominate Google rankings, while regional players quietly chip away with lower prices. Potential repercussions: Failure to implement substantial changes could lead to administrative penalties by the Japanese government.

OTA 49

OTA Tourism Shopping Travel 49

eZee Absolute

SEPTEMBER 13, 2023

As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. According to Hotel Mize , online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. Invest in a user-friendly website that works seamlessly on mobile devices.

Consumer 59

Consumer Hospitality Accommodation Hotels 59

Hotelogix

DECEMBER 17, 2024

Studies show that hotels lose up to 20% of their annual revenue to chargebacks caused by guest disputes, unclear cancellation policies, and OTA-related miscommunication. OTA and Third-Party Issues OTAs sometimes delay refunds or provide unclear cancellation terms. Lack of communication amplifies these issues.

Revenue 40

Revenue Cancellation OTA Hotels 40

Hospitality Today

JULY 8, 2025

Now operating profitably, with OTA-like margins and a strong competitive moat. Still provides most of Tripadvisors EBITDA, but facing headwinds from Google (AI summaries, Maps hotel listings) and direct booking trends from OTAs. Hotel business in decline : Hotel meta-search revenue down 10% YoY. weve got you covered.

OTA 40

OTA Consumer Revenue Retail 40

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Sales Revenue Hotels 98