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The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
Speaking exclusively to HM , Choice Hotels Asia-Pac CEO Trent Fraser, described the deal as a highly significant milestone that will allow Choice to scale quickly in Asia-Pacifics fastest-growing market. We know that China is Australias second top source feeder market with 829,000 trips YE 2024 and $8.1
Hospitality.today⢠Topics Subscribe Topics ⺠Hospitality ⺠Sales & Marketing GenAI is rewriting the travel marketing playbook From search disruption to personalized targetingâhow travel marketers can adapt and thrive in the age of AI-powered discovery Jul 16, 2025 GenAI is transforming how travelers plan and book trips.
The funds will be used for research and development; customer acquisition; scaling sales and marketing efforts; and launching new platform features. The company has already demonstrated strong product-market fit and is poised to transform one of the largest sectors in the economy.
Feeder market insights: Booking.comâs Betsy Steckler encouraged hoteliers to explore where travelers are coming from and to use those insights to refine strategy and OTA usage. Hotels can benefit by aligning their content and marketing with these evolving user experiences. weve got you covered.
Destination Canada’s data shows strong future demand, with flight bookings for 2025 already up four per cent, especially from key international markets and “highly-engaged travellers” who prioritize values-based travel and off-season exploration. Emile Gourieux from STR addressed economic volatility and shifting consumer behaviour.
Move Beyond Syncing, Start Scaling 1) The New Age of Hotel Distribution The hotel distribution landscape has changed. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). With STAAH.
Power study revealed guests who experienced better-than-expected sleep reported satisfaction scores 114 points higher (on a 1,000-point scale) than those with average sleep experiences. Another study found that 77% of consumers would consider a hotels air quality when deciding where to stay. In fact, a J.D.
Optional Add-On: UAT Environment â For enterprise-scale testing and validation. Hotels have long relied on paper reports, manual binders, and repetitive data entry to complete nightly audits, consuming valuable staff time and introducing compliance risks.
hotel construction pipeline is being driven in large part by the introduction of more than 120 new brands since 2017 and focused development in two high-performing segments: the upper-midscale chain scale and extended-stay accommodations. lodging market. The expansion of the U.S.
It is estimated that the global sports tourism market was $1.1 Beyond the large-scale events, the growing popularity of youth sports, amateur competitions and destination races (like marathons and triathlons) continues to fuel demand for hotel rooms year-round. As do many sports fans, travel teams and game enthusiasts.
“We’re excited to introduce these new leaders who will enable our business to scale and deliver the best possible experience for our owners and guests. Alex Velazquez has been promoted to SVP, digital marketing & creative services. Heather Tritchel and Sam King have been promoted to SVPs, specialty marketing.
We’ve built and repositioned complex real estate across sectors, and we’re applying that expertise to a space where consumer demand is evolving, but much of the product hasn’t kept pace.” It’s about combining discipline, scale and a long-term view to deliver strong returns in a segment with real growth potential.”
market, offering a cutting-edge way to serve high-quality meals without the need for a full-scale kitchen. We focus on delivering better foodbetter quality foodaccessible and affordable for consumers, said zkan. Kitchenless is not just an upgradeits a necessity for hotels looking to stay competitive in a rapidly evolving market.
billion into marketing, continuing a trend that saw them spend $17.8 billion into marketing, continuing a trend that saw them spend $17.8 Key takeaways Marketing spend keeps rising OTAs spent $4.5B billion in 2024. billion in 2024. in Q1 2025 alone, with full-year 2024 reaching $17.8B. weve got you covered.
With many of these trends only focusing on the business and operational needs of the hotelier, their implementation may not be the best thing for consumers. Once fully integrated into a hotel’s systems, the PMS simplifies time-consuming tasks, like rate management, freeing up valuable resources.
In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. But doing it at scale is impossible without structured data and hospitality-driven tech tools. The result?
In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. But doing it at scale is impossible without structured data and hospitality-driven tech tools. The result?
Consider a mid-scale hotel group that markets itself as “easy business travel”. In this blog, we will break down the steps to build and scale a travel brand that wins bookings and loyalty. Strong brands also earn repeat stays, turning one-off guests into loyal advocates who do your marketing for you.
Data is a pivotal point in digital marketing. For a digital marketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. What is first-party data? What is second-party data?
market, offering a cutting-edge way to serve high-quality meals without the need for a full-scale kitchen. We focus on delivering better foodbetter quality foodaccessible and affordable for consumers, said zkan. Kitchenless is not just an upgradeits a necessity for hotels looking to stay competitive in a rapidly evolving market.
And as market conditions shift, so do the insightsâmaking this tool an agile companion in todayâs fast-moving hospitality landscape. HCN offers similar opportunities via its programmatic ad platform for brands wishing to connect with affluent traveling consumers who spend up to 3.5 waking hours in the hotel room.
For hotel staff, the combined power of IRISâs intuitive mobile ordering and the Alliants Experience Platform - including its Concierge and Messaging modules - streamlines the management of guest requests, reduces administrative workload, and eliminates time-consuming manual processes.
Market impact: Booking.com reportedly controlled around 70% of OTA hotel bookings in Europe last year, highlighting the platformâs market power and the potential scale of financial impact if the lawsuit succeeds. tourism marketing - U.S. Jun 12, 2025 ⢠Hospitality Senate proposal threatens to cripple U.S.
In addition, Roomzzz demonstrates its commitment to making a difference on a larger scale through its annual charity week. On top of this, SiteMinder empowers Roomzzz to make data-driven decisions, a necessity in the modern travel market. This ensures complete transparency and reinforces customer trust.
When compared against the Consumer Price Index (CPI), which continues to trend upward, it becomes clear that inflation has silently eroded much of the apparent progress. markets are showing stronger results than others, the uncertainty about what comes next is felt across the board. This is not just a statistical quirk. While some U.S.
Thats why were on a mission to automate all of those time-consuming tasks, starting with message creation! Whether youre a boutique hotel juggling a million tasks or a hotel chain looking to scale up your website personalization strategy, our AI templates will make your life easier while delivering real results.
Optional Add-On: UAT Environment â For enterprise-scale testing and validation. Hotels have long relied on paper reports, manual binders, and repetitive data entry to complete nightly audits, consuming valuable staff time and introducing compliance risks.
Optional Add-On: UAT Environment â For enterprise-scale testing and validation. Hotels have long relied on paper reports, manual binders, and repetitive data entry to complete nightly audits, consuming valuable staff time and introducing compliance risks.
Designed with Both Hoteliers and Guests in Mind journey combines operational intelligence for hoteliers with the first modern loyalty program for discerning guests: For operators, the platform provides real-time guest insights and an AI-powered system to manage offers, dispatch workflows, and personalize at scale.
Using its dynamic API integration, which facilitates accessibility to global markets, TH ensures real-time updates, seamless operations and scalable growth. Instead of relying on one channel, younger consumers are engaging in fragmented, multi-platform research journeys that blend social media, user-generated content, and AI tools.
We are thrilled to partner with Pret A Manger to bring our secure and innovative commerce solutions to their expanding global market," said Chris Kronenthal, President at FreedomPay. With inflation persisting and consumer spending under pressure, independent restaurant operators are being asked to do more with less.
announced its new Nomadix Energy Management Solution that addresses the market need to reduce operational costs and reach sustainability goals. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). What This Means for IT Leaders: 1.
Energy efficiency without compromise Continuing PPDSâ relentless focus on delivering energy conscious solutions for the industry, and supporting customers with their sustainability goals, the Philips Unite LED 6000 Series All In One includes the companyâs ultra-low standby mode, consuming less than 0.5
Accelerated Growth Certification positions Fingermark to partner with other global brands already using Deliverect that are seeking innovative and compatible self-service kiosk solutions, opening the door to exciting new opportunities in key markets.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. And through that validation, properties can communicate their efforts with confidence to the market, and they get recognized for their on the ground efforts. Tune in now. I’m your host, Ryan Embree.
Accelerated Growth Certification positions Fingermark to partner with other global brands already using Deliverect that are seeking innovative and compatible self-service kiosk solutions, opening the door to exciting new opportunities in key markets.
Hospitality.today⢠Topics Subscribe Topics ⺠Travel ⺠Market Data America hits the brakes on travel Lagging bookings, shrinking budgets, and last-minute plans reveal growing consumer caution â and potential trouble ahead for the U.S. economy Jun 25, 2025 American travelers are pulling back. weve got you covered.
This enables proactive engagement with potential guests in high-demand feeder markets before it becomes apparent to competitors â an important tool to remain profitable, even offseason or during times of weakened demand. Infor will be showcasing their latest innovations at HITEC 2025 booth 2400. Brands Yum! Brands, Inc.
The global market size for the hotel and resort industry is now $1.5 Hospitality associations act as the connecting link between the individual operators and the larger market. Data reports , market insights, and training programs fall under this umbrella. This makes everything fair, and everyone saves money!
Hospitality.today⢠Topics Subscribe Topics ⺠Travel ⺠Market Data Built for boom, unready for bust How the luxury travel industry faces a new recession without its usual safety nets Jun 27, 2025 Luxury travel is boomingâbut signs of a looming recession are hard to ignore. weve got you covered.
What this implies is that if hotels are not keeping up with the trends, then they are either losing bookings or will have a hard time growing nightly rates beyond what the commoditized market-determined price commands. How do you navigate this balance? Have you thought about collaborating with any luxury or longevity-oriented hotel brands?
Tasks deemed suitable for AI include repetitive, data-intensive, or time-consuming duties such as summarizing policies, creating schedules, verifying paychecks, and approving time-off requests. This indicates a growing understanding and trust in AIs potential for improving efficiency and productivity.
This enables proactive engagement with potential guests in high-demand feeder markets before it becomes apparent to competitors â an important tool to remain profitable, even offseason or during times of weakened demand. 6/16/2025 Chris Turner Promoted to CEO of Yum! 6/16/2025 Chris Turner Promoted to CEO of Yum! Brands Yum! Brands, Inc.
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