Remove Consumer Remove Intent Remove Revenue
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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional. The good news?

OTA 83
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Consumers want more than low prices

Hospitality Today

These MVP brands are growing their share of consumer spending through quality, trust, and service—not just price cuts. consumers exhibit value-seeking behavior, cutting costs and hunting for deals across sectors from travel to grocery. Key takeaways Value-seeking is now mainstream : 4 in 10 U.S. billion annually per grocery chain.

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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional. The good news?

OTA 52
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Beyond bookings: How OTAs became strategic partners for hotels

Hospitality Today

Hotels must market based on traveler intent, not just their own priorities. Demand generation, not just distribution: OTAs should be seen as active contributors to a hotel’s marketing and revenue strategy—not just a place to list rooms. Hotels can benefit by aligning their content and marketing with these evolving user experiences.

OTA 45
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SURVEY: 70% of American Travelers Want to Skip the Front Desk

Hospitality Tech

Guests using kiosks generate 70% more upsell revenue per check-in than those checking in at the front desk. Hotels that don’t adapt risk falling behind not just in satisfaction but in revenue performance. Other key findings include: 79% of returning guests value personalized amenities , especially Gen Z (89%).

Travel 52
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10 Digital Marketing Mistakes Hotels Often Make (and How to Fix Them)

STAAH

According to a BrightLocal survey, 87% of consumers read online reviews before making a booking decision. A study by Epsilon found that 80% of consumers are more likely to book with brands that offer personalized experiences. This leads to irrelevant marketing campaigns and missed revenue opportunities.

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Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact

BCV

While these numbers look good on reports, they don’t necessarily translate into revenue or guest loyalty. Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. For hotels, this means shifting from vanity metrics to data that reflects real interactions, guest intent, and conversions.