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But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional. The good news?
These MVP brands are growing their share of consumer spending through quality, trust, and serviceânot just price cuts. consumers exhibit value-seeking behavior, cutting costs and hunting for deals across sectors from travel to grocery. Key takeaways Value-seeking is now mainstream : 4 in 10 U.S. billion annually per grocery chain.
But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional. The good news?
Hotels must market based on traveler intent, not just their own priorities. Demand generation, not just distribution: OTAs should be seen as active contributors to a hotelâs marketing and revenue strategyânot just a place to list rooms. Hotels can benefit by aligning their content and marketing with these evolving user experiences.
Guests using kiosks generate 70% more upsell revenue per check-in than those checking in at the front desk. Hotels that donât adapt risk falling behind not just in satisfaction but in revenue performance. Other key findings include: 79% of returning guests value personalized amenities , especially Gen Z (89%).
According to a BrightLocal survey, 87% of consumers read online reviews before making a booking decision. A study by Epsilon found that 80% of consumers are more likely to book with brands that offer personalized experiences. This leads to irrelevant marketing campaigns and missed revenue opportunities.
While these numbers look good on reports, they don’t necessarily translate into revenue or guest loyalty. Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. For hotels, this means shifting from vanity metrics to data that reflects real interactions, guest intent, and conversions.
For hotel staff, the combined power of IRISâs intuitive mobile ordering and the Alliants Experience Platform - including its Concierge and Messaging modules - streamlines the management of guest requests, reduces administrative workload, and eliminates time-consuming manual processes.
Tools like smart dashboards and AI-powered messaging flows aren’t just simplifying operations—they’re increasing revenue and guest satisfaction by acting on real-time insights. Its purpose is not only to report what happened, but to reveal trends, inefficiencies, and revenue opportunities that would be difficult to detect manually.
Tools like smart dashboards and AI-powered messaging flows aren’t just simplifying operations—they’re increasing revenue and guest satisfaction by acting on real-time insights. Its purpose is not only to report what happened, but to reveal trends, inefficiencies, and revenue opportunities that would be difficult to detect manually.
VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent. Guests using kiosks generate 70% more upsell revenue per check-in than those checking in at the front desk.
VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent. Guests using kiosks generate 70% more upsell revenue per check-in than those checking in at the front desk.
The recent surge in cruise demand presents substantial opportunities for growth, yet cruise lines face significant challenges, including intensifying competition, labor shortages, inflated costs and delayed adoption of revenue technologies.
The recent surge in cruise demand presents substantial opportunities for growth, yet cruise lines face significant challenges, including intensifying competition, labor shortages, inflated costs and delayed adoption of revenue technologies.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. âTogether, weâre bringing ancillary revenue into the digital core of hotel operations â where it belongs.
It is important to us that we meet our ambitions of true net zero carbon, by producing more energy than we consume over an annual period. Our intentions are to meet the 2050 standards when they come out and at this stage we are confident that we will. “As Receive daily leadership insights and stay ahead of the competition.
The RMS simplifies revenue management by tracking real-time pick-up trends, monitoring competitor rates and receiving data-backed price recommendations for the next 365 days â all automatically updated across all online distribution channels. By adopting Lybra Assistant, hotels can save up to 1,000 hours of manual work per year.
Tasks deemed suitable for AI include repetitive, data-intensive, or time-consuming duties such as summarizing policies, creating schedules, verifying paychecks, and approving time-off requests. This indicates a growing understanding and trust in AIs potential for improving efficiency and productivity.
Whether in the guestroom, residence, spa, fitness center, restaurant, pool or on demand, adding wellness features can augment nightly rates or ancillary revenues for hotels as well as unit price per square foot for apartments or houses. It’s a societal shift with profound implications on hotel and multifamily development.
million in direct booking revenue so far this year â not through aggressive marketing or deep discounts, but by simply following up with guests who almost booked 1. In its first week, the tool reclaimed over $36,000 in lost revenue. million in reclaimed revenue. million in revenue through their own websites.
This marks a shift from static search to dynamic, intent-driven exploration. With ~80% of Alphabetâs revenue tied to ads, this shift hinges on proving AI can deliver commercial performance. âMentions are the new clicks,â says Brennen Bliss â highlighting the need for brands to earn AI trust, not just optimize for rank.
With a small team, it is time-consuming to monitor multiple partners â this leads to failures and problems. million in direct booking revenue so far this year â not through aggressive marketing or deep discounts, but by simply following up with guests who almost booked 1. million in reclaimed revenue.
His experience, leadership, and deep understanding of our space make him the ideal choice to guide the company into its next chapter.â âI am honored to serve as the next CEO of this exceptional company and work with our talented teams globally to deliver differentiated revenue management solutions to the hospitality industry,â said Zoghlin.
million in direct booking revenue so far this year â not through aggressive marketing or deep discounts, but by simply following up with guests who almost booked 1. In its first week, the tool reclaimed over $36,000 in lost revenue. million in reclaimed revenue. million in revenue through their own websites.
Today, more than 150,000 advertisers â from global CPG leaders and Fortune 500 retailers to local restaurants â use the platform to reach high-intent customers, drive incremental sales, and grow their businesses. âWeâre building the future of local commerce advertising,â said Toby Espinosa, VP of Ads at DoorDash.
Bangkok, Thailand – SiteMinder, the world’s leading open hotel commerce platform, has released the 2023 edition of the world’s largest consumer research on accommodation, which reveals that the global intent to travel over the next 12 months is highest among travellers from Asia and Latin America.
Because the algorithms are designed to keep you on a platform for as long as possible to maximize the revenue from ad sales, the content you see isn’t randomly shown to you, but instead intentionally placed in front of you. Consuming this content can disempower you and infect you with weak ideas and beliefs. Content Worth Consuming.
Because the algorithms are designed to keep you on a platform for as long as possible to maximize the revenue from ad sales, the content you see isn’t randomly shown to you, but instead intentionally placed in front of you. Consuming this content can disempower you and infect you with weak ideas and beliefs. Content Worth Consuming.
Cities that focus on intentional tourism and leverage technology will garner long-term investor interest, with foreign capital likely to be the most acquisitive in 2024. Hotels are integrating into various aspects of consumerism by selling retail products online, creating new revenue streams and fostering customer loyalty.
The DMA is all about fostering fair competition and giving consumers more choices within digital markets. While Booking.com has long argued that rate parity benefits consumers by ensuring consistent pricing and easy access to options, the platform is now aligning with the new regulatory framework.
Hotel gift vouchers can be a great tool for driving consistent revenue, no matter the season. Why this works: Bundling vouchers with experiences adds perceived value, which increases purchase intent among consumers. While they may peak during the holidays, many hotels are missing out on their potential for year-round sales.
Embracing AI and intent-based searches By Jael Dugdale, Senior Search Strategist As AI takes center stage at Google Marketing Live 2024, the future of SEO is being reshaped. Google emphasized a shift from specific keywords to user intent, with more complex searches—often five or more words—becoming the norm. We’ll be ready.
It won’t exist to more than 95 percent of internet users, hurting your bookings and revenue. Identify the keywords they search for, understanding their search intent. Sixty percent of consumers will refrain from a business if it has enough negative reviews. Without it, your hotel website won’t reach the first page.
XOTELS – Revenue Management eBook In the first chapter of this eBook, we will go over the definition of what is revenue management in the hotel and hospitality industry. Everything will be explained from the fundamentals of revenue management to more advanced practices and strategies.
Be intentional with placement–leverage the data and paid media. Lean in on new consumer behaviors–understand what’s driving interest and use it. It allows hotels to win trust and drive not just bookings and incremental revenue, but loyalty and repeat business.
. “With global travel poised for continued robust growth, our strategy is to deliver the best brands and experiences for consumers, to attract and retain the most loyal guests and to be in more places around the world—these are our three paths to win,” said Anthony Capuano, president/CEO, Marriott International. billion to $5.8
Sydney, Australia – SiteMinder, the world’s leading open hotel commerce platform, has released the 2023 edition of the world’s largest consumer research on accommodation, which reveals that 91% of travellers intend to travel at least the same amount as they did over the past year, including at least 1-in-2 (57%) who intend to travel more.
You’ve probably heard about the California Consumer Privacy Act (CCPA) passed in 2018. Your hotel has to be CPRA complaint if at least one of these things applies to you: You buy, sell or share personal information with 100,000+ consumers or households. Fines are up to $2,500 per violation or even $7,500 per intentional violation.
A search for news will bring you a list of content to provoke you, news being highly sensationalized as a way to increase clicks and revenue. Your mindset, your thoughts, and your beliefs are made up of what you consume. If you search for partisan politics, the algorithm will show you more content designed to be politically divisive.
The Digital Influence Trend: Right now, travellers are the most winnable consumers on earth. More than simply an awakened enthusiasm for travel, travellers globally have reported strong intent to book and spend more, despite rising inflation. The Bleisure Trend: Working travellers want the hotel of the future, today.
Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions. Different types of bookings will bring you varying amounts of revenue and profit.
With inflation on the rise globally, consumers are likely to be more mindful when it comes to spending their money. This means that during periods of high consumer price growth, hotels have been able to raise room rates and pass on these rising costs to guests. Hotel e-tail. per cent on average above inflation per year. CRM spotlight.
Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers.
In the travel arena, a metasearch engine pulls in data from lots of other websites to produce its own results for consumer queries. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3% A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%
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