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Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. It’s one of the highest-ROI investments a hotel can make.
According to PwC, 70% of consumers now expect companies to offer self-service options, and the travel and hospitality sector ranks among the top industries adopting AI to meet this demand. Below, we explore the top 5 proven advantages of automated customer service for hotels and resorts — backed by real results. Let’s check it out!
The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. What Are the Key Hotel Marketing Trends for 2025? What Role Does Personalization Play in 2025 Hotel Marketing?
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. It’s one of the highest-ROI investments a hotel can make.
Social media has become a powerful tool for hotels to engage with guests, showcase their brand, and drive bookings. So, what should hotels focus on instead? Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. Let’s find out today. What’s Changing?
Hotel distribution today is a different game. The New Age of Hotel Distribution 2. Move Beyond Syncing, Start Scaling 1) The New Age of Hotel Distribution The hotel distribution landscape has changed. If youre only using it to manage availability, you’re missing out on serious ROI.
Data analytics in the hospitality industry is already guiding hotels in making smarter, faster decisions. In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. Have you heard the news?
Data analytics in the hospitality industry is already guiding hotels in making smarter, faster decisions. In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. Have you heard the news?
If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Get My Free Audit Should My Hotel Use Mobile Marketing?
Revenue Analytics has launched the N2Pricing Commercial Suite, an expansion of its RMS designed to improve how hotels track performance, gain insights and enable strategic planning. It highlights how engaged users are, how often price recommendations are accepted and how different properties are leveraging the system.
âWhy This Rateâ puts an end to that and allows independent hoteliers to compete with larger hotel brands. Future updates will expand this capability to uncover longer-term patterns in price sensitivity across weeks and seasons, further empowering hotels to plan strategically and price smarter. waking hours in the hotel room.
Hotelier, have you ever considered how much revenue you might be losing from inefficient customer service to travelers interested in your hotel? Hotels across various regions are already using AskFlow to improve communication with travelers and raise conversion rates. What is AskFlow?
The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. Hotels face growing pressure to do more with lessâdelivering tailored guest experiences while improving margins.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. The hotel wins both with that intrinsic value, but also sometimes financially too, right? Our core offering, the eco rating program, assesses and certifies hotel properties operational processes and practices.
Ah, the thrill of hotel marketing! So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025. Enter content marketing. And guess what?
Energy efficiency without compromise Continuing PPDSâ relentless focus on delivering energy conscious solutions for the industry, and supporting customers with their sustainability goals, the Philips Unite LED 6000 Series All In One includes the companyâs ultra-low standby mode, consuming less than 0.5
CFO emphasized growing ROI from social channels and improved performance in traditional channels. Jun 9, 2025 ⢠Hospitality UK's Lloyds Bank enters travel booking arena - A sign of Europeâs shift toward embedded travel services as banks and Fintechs redefine how consumers book flights and hotels. weve got you covered.
âThe name âHotel Internet Servicesâ has been a successful brand, but no longer captures who weâve become or where weâre going,â said Gary Patrick, CEO of Touchstone1. By adopting Lybra Assistant, hotels can save up to 1,000 hours of manual work per year.
Adds pre-arrival personalization to the tech stack With access to premium OpenTable reservations before check-in, hotels can proactively enhance the guest experience, increasing satisfaction and potential spend. Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI.
In today’s rapidly evolving hospitality landscape, choosing the right Point of Sale (POS) system is more crucial than ever for hotels. Recent market research indicates that the global hotel POS terminal market is set to reach a staggering $4.8 What Is a Hotel POS System? What Is a Hotel POS System?
Intelligent assistants use machine learning and generative AI to eliminate time-consuming manual tasks, from writing job descriptions to building optimized shift schedules, built to meet the unique needs of every hourly team. Click here to book a meeting to speak with our team at HITEC.
In the hotel business, repeat guests are gold. That’s why loyalty programs have become a cornerstone strategy for independent hotels, boutique properties , and growing chains alike. According to a Cornell University study, hotel guests enrolled in a loyalty program increased their booking frequency by over 50%.
These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. We will explore the ways to identify and engage luxury consumers, with a specific focus on affluent customers who are seeking high-end products and experiences. What Values Drive Your Luxury Brand Target Audience?
Grínberg’s Village Hotel was one of the first Asksuite clients to test the new WhatsApp message automation solution, and they saw impressive results in a short period. This was exactly what Grínberg’s Village Hotel was facing before adopting AskFlow , Asksuite’s latest product. The results were outstanding! Read the full story below!
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Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful consumer insights. These insights can help you achieve higher levels of productivity, improve your marketing ROI, and help you turn more highly qualified leads into guests. However, data management can be time-consuming and burdensome.
With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.
digital marketing professionals list privacy as their top concern regarding the adoption of artificial intelligence (AI) for hotels. Other concerns included integration with current systems (35%) and ensuring ROI (30%). The post Report: Privacy ranks as top hotel AI adoption concern appeared first on hotelbusiness.com.
It is no secret that social media has drastically changed how hotels are marketing their properties. “If you’re not engaging your consumer to get them to speak about what made them choose your hotel, your product will not be right.” ” Ed says, “If you don’t understand what your consumer wants.
F&B is increasingly a cost centre for hotels, steadily losing profitability since 2018. Operating with increasingly tight margins, many hotels can no longer support loss-making business units, yet F&B remains a pivotal service for the industry. The current market conditions for hotel F&B are exceptionally challenging.
World-leading collection of hotel residences and serviced apartments, Frasers Hospitality Pte Ltd , has properties in locations across the world, including Australasia, Europe, Africa, and the Middle East. She also believes that there will be a significant change to hotel tech spending this year.
Let the Journey Begin On the road to hotel social media ROI, there are many stops along the way. Lean in on new consumer behaviors–understand what’s driving interest and use it. It allows hotels to win trust and drive not just bookings and incremental revenue, but loyalty and repeat business.
The use of technology was accelerated in hotel operations during the pandemic and now, with myriad challenges still facing the industry, the implementation of new tech to fill the labour gaps and increase guest satisfaction shows no sign of slowing. Servers, until trained, are nervous of food-moving robots in a hotel restaurant.
Any hotelier will tell you that the hotel economy has been faced with constricting profitability potential for years. Hotel rates are as high as hoteliers feel they can charge, and they have to find different ways to lower costs. Technology is kind of the Wild West for hotels,” said Blank. “We
And because travel-based content already has a strong presence on Shorts, skipping these assets as a hotel may leave valuable customer interactions on the table. For Hotels, this is a great opportunity to feature new imagery, positive guest experiences, and videos directly in a search result.
There are many benefits of a tablet placed bedside in hotel rooms, including driving non-room revenue through guests’ retail purchases If you haven’t made a digital retail store readily available to your hotel’s guests, you’re quite literally leaving money on the table. But that’s not all.
What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. You’re thinking about your next trip.
Hotel website development is no easy feat. So, how do you develop a designed hotel website, and what are the benefits? Developing a hotel website increases visibility, maximizes reach, and boosts revenue. A hotel website developer defines your website’s goals and sets your booking engines up for success.
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Elegant Hotel Collection has entered the luxury soft brand market, launching with 25 luxury hotels, targeting 50 properties globally by summer 2024. The independently owned flag will expand on a curated, invitation-only basis, creating a luxury community where individual hotels receive tailored service, according to the company.
91% of consumers would like to watch more engaging video content from the brands they follow. For example, if you’re marketing a tropical beach hotel outside of Bangkok, you might showcase the pristine waters and warm weather or how you can access these distinct amenities for much less than you could elsewhere.
Despite the fact there are more electric vehicle models available than ever before, a recent study revealed that just 26% of hotels have installed EV chargers on their property. Increase guest engagement A recent study showed that approximately 20% of hotel guests said they need EV charging stations when staying overnight.
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