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Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key HotelMarketing Trends for 2025? In 2025, hotelmarketing is becoming smarter, more personal, and more interactive.
Joe Amati from Destination Canada emphasized tourism’s robust contribution to the national economy, forecasting annual growth of 5.42 Tourism is a resilient economic engine,” he said, noting the industry’s $130 billion value in 2024 and the $31 billion contributed by international travellers. Can we make winter our opportunity?”
The days of generic, one-size-fits-all travel marketing are over. Today, catering to specific tourism niches is the perfect way to attract the right guests and gain those all-important direct bookings. Some seek hotels with spa facilities, fitness centres, healthy dining options, and opportunities for meditation or yoga.
hotelmarkets in recovery. will gradually raise hotel worker wages from $20.32 to $30/hour by 2028, affecting hotels with 60+ rooms. Industry rebellion: Hotel owners are petitioning to suspend the ordinance and threatening to cancel service offerings, renovations, and room allocations for the Olympics.
While consumer interest in travel remains high, shifting economic conditions â including inflation, high interest rates, and slower deal activity â are prompting a reassessment of strategies across the sector. Key takeaways Slower M&A activity amid uncertainty Hotel deal-making has decelerated significantly in early 2025.
So you’re either adding it to the consumer or you’re reducing your costs.” Theyre looking at consumer businesses and saying travel is the standout class let’s go for it. This means travel and hotel businesses need to adapt their strategies to stay competitive. occupancy growth this year.
Once a stable pillar of the tourism booking funnel, Google is now rolling out generative AI featuresâlike Geminiâs AI Overviewsâthat fundamentally alter how travelers discover and engage with travel brands. weve got you covered.
Whether you’re running a boutique hotel or managing a large chain, this detailed guide is packed with actionable insights to help you use the power of these organizations. Definition and Scope A hospitality association is like a club for people who work in hotels, restaurants , and tourism.
It is important to us that we meet our ambitions of true net zero carbon, by producing more energy than we consume over an annual period. Having completed the build we are now measuring a wide number of data points, including energy consumption and overall carbon impact, to meet and hopefully exceed our targets, proving the concept”. “It
Three key developmentsâstricter travel bans, a steep drop in international visitors, and sluggish hotelmarket growthâare shaping a challenging environment for the sector today. Even flagship markets like New York are expected to host 400,000 fewer tourists , dropping forecasts from 67.6â¯M to 64.1â¯M visitors.
An improvement in economic conditions is on the horizon with leisure and business tourism set to benefit, according to CBRE Director – Hotels and Leisure, Peter Hamilton. Economic headwinds have impacted business and consumer confidence, and government spending has also been reduced.
Colliers’ Head of Hotel Transactions Karen Wales said the deal shows continued investor confidence in the Australian hotelmarket. Sam McVay from McVay Real Estate described the hotel as “an irreplaceable asset”. “[The
Our reimagined Crown brand presents an opportunity to build a culture and character that enriches our cities through tourism, employment, world-class entertainment, hospitality, retail, and dining experiences. The post Crown Resorts CEO heralds ‘exciting new chapter’ under revamped brand appeared first on Hotel Management.
What is eco-friendly tourism? Eco-friendly tourism is a form of travel that minimises environmental impact of the tourism industry, protecting natural resources and supporting local communities. It can be tricky to define the term eco tourism for hotels, because it can mean so many different things.
Attending MTS can help mountain-related hospitality professionals learn to reach target consumers, get introduced to new products, build brand awareness, and create relationships with renowned leaders in the mountain travel industry. Stay up to date on the latest in luxury hotelmarketing to help your business stay competitive. .
These AI-generated responses synthesise content from a wide array of sites media, tourism boards, OTAs, blogs to create a coherent, structured answer. What Does This Mean for Your Hotels Discoverability? The post What Googles New AI Tools Mean for HotelMarketing appeared first on Hotel Speak.
Consumers are becoming increasingly aware of their impact on the environment, and they’re demanding businesses put forth efforts to reduce this impact. Hotels are responding by using more eco-friendly materials and technology and implementing green initiatives like energy and water conservation.
Since its inception, Google Travel Insights has become a go-to resource for astute hotelmarketers wanting to understand guest behaviour patterns and trends to inform their strategy. This is valuable information to consider when looking at your forward bookings and planning your marketing. Inclusive travel has a strong focus.
The second thing we hear – and we’ve seen it, it’s one of my biggest revelations here at Explore 24 – is hotels have largely considered us as a consumer-facing business and have underestimated the power of our B2B arm, not understanding that we power 60,000 other companies. What about the Australian hotelmarket in particular?
With open borders between Hong Kong, Macao and Mainland China, as well as increased international travel and favorable government policies, China’s culture and tourism industries are embracing rapid development. According to data from the Ministry of Culture and Tourism, domestic trips during Chinese New Year increased by 23.1%
The global luxury hospitality industry is undergoing a transformation as luxury hotels have risen in popularity in tandem with rising global wealth and consumers’ increased prioritization on immersive experiences. The number of luxury hotel brands and supply have increased by more than one million rooms over the past 40 years.
Be it that your company offers the cheapest weekly rate hotels or large-scale exclusive operations, these changes are not random; they are reflective of larger global trends and shifts in consumer behavior, technology, and sustainability. It’s an all-encompassing approach to a more responsible and sustainable travel experience.
CHICAGO According to the 2025 Global Hotel Investment Outlook released by JLLs Hotels & Hospitality Group, the global hotel investment volume is predicted to rise by 15 per cent to 25 per cent compared to 2024. In 2024, the global hotelmarket experienced an uneven recovery. Global hotel demand reached 4.8
Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.
Short-term perspective Development of a more inclusive and responsible travel mindset In recent years, the concept of responsible travel has gained significant attention and importance in the world of tourism. The democratization of vegan food underlines the sustainability turn undertaken by the hospitality and tourism industry.
A staggering 75% of consumers admit to judging a business’s credibility based on its website design. For hotels, this statistic underscores the importance of a visually appealing, professionally designed website. Here’s how video marketing can be a game-changer for hotels in the digital age.
The hospitality and tourism industry has always come up with names to describe cohorts of travelers that share similar interests and behaviors. After the pandemic changed the way people could travel, virtual tourism has become a new trend, allowing any of us to explore destinations and experiences from the comfort of our own homes.
Rising cost of daily consumables Challenge Price inflation of daily use products, eatables, and other supplies has risen steeply in the last few years. While that has affected all industries, it takes a huge portion of the issues and challenges faced by the tourism and hospitality industry.
Register with review sites to make it easier for customers to leave online reviews for your hotel, and respond to those reviews , as engagement is one of the most significant deciding factors when consumers are choosing between companies. Short-form video advertising is an excellent hotelmarketing technique.
This can all lead to better engagement on digital and social channels , a more informed audience, and a greater reach into your potential consumer demographic. Video creation is a little more than just a pretty collage of images with a backing track and it’s not just about trying to sell content to consumers.
The global virtual tourismmarket is projected to expand to over $847 billion by 2028. Travel brands, including the Singapore Tourism Board, are using augmented reality to increase interest in their attractions and history tourism by creating a more immersive experience for their guests.
The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The global Luxury tourismmarket had an estimated total revenue of USD 1,308.15 Unsurprisingly, consumers are also looking for sustainable ways to travel.
By keeping up with the news about hospitality industry trends and events, a hotel can ensure that these changes won’t be detrimental to its business, and it can hopefully capitalise on these developments. Sifling through endless news to find the valuable stuff can be a time-consuming pursuit, however. of US tourism spend in 2022.
Hospitality podcasts are audio and/or video shows that focus on the hotel, restaurant, and tourism industries. These podcasts can cover a wide range of topics; from optimising hotel business revenue, to talking about hospitality industry trends, to light-hearted travel and tourism stories.
Government incentives: Many regions offer incentives, such as tax breaks or grants, for businesses implementing green practices, providing financial benefits to sustainable hotels. These are relatively easy changes to implement and also perfectly align with the sustainable tourism goals.
In order to earn these accreditations, hotels must abide by a set of sustainability best practices that can cover every facet of hotel management, including Reducing energy and water use. Sourcing consumables ethically and locally. This includes large hotel chains as well as small hotels.
These certifications not only enhance the eco-friendly image of your hotel but also appeal to the growing segment of conscious consumers. But you must remember that greenwashing in hotels is an evil act. The Power of Storytelling in Hospitality Storytelling has become the linchpin of successful hotelmarketing.
Storytelling As a marketer, no one would disagree that storytelling is one of the most powerful marketing techniques as well as an emotional way to connect with your audience. Most of us are used to consuming content in a variety of formats. And yes, it works for Gen Zs too.
For more than a decade, a debate has been going on as to whether this practice is good or harmful for the hospitality industry and consumers. The debate on a total ban, however, is ongoing, with Tourism Accommodation Australia firmly in favor of abolishing all parity clauses. Learn everything you need to know about hotelmarketing.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotelmarketing. And the bill sponsors have represented that hotels are unregulated, and that there’s an increase in crime occurring in hotels. Before republishing quotes, we ask that you reference the audio.
Check out: Consumer Behavior and Hotel Strategies: Adapting for the Future Trends Driving Experiential Travel Experiential travel is booming, and several key trends are fueling its rise. Additionally, as sustainability becomes increasingly important, travelers will likely seek out eco-friendly and responsible tourism options.
Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform. From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. This industry heavily relies on consumers having disposable income.
Hotel management made easy Streamline hotel management, boost revenue, and enhance guest experience with SiteMinder's smart platform. From food and beverage to travel and tourism, any role within the hospitality sector requires providing a service to customers. This industry heavily relies on consumers having disposable income.
A well-managed hotel not only delivers outstanding guest experiences but also maintains a streamlined operation that increases hotel incomes and minimises costs. Hotels become more than stays; they’re immersive stories, blending comfort, tech, and warm hospitality. Read our article about Top Hotel Trends.
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