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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025? In 2025, hotel marketing is becoming smarter, more personal, and more interactive.

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HAC Holds Annual Conference in Ottawa

Preno

Joe Amati from Destination Canada emphasized tourism’s robust contribution to the national economy, forecasting annual growth of 5.42 Tourism is a resilient economic engine,” he said, noting the industry’s $130 billion value in 2024 and the $31 billion contributed by international travellers. Can we make winter our opportunity?”

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10 Types of Tourists You Could Attract to Your Hotel

Hotel Speak

The days of generic, one-size-fits-all travel marketing are over. Today, catering to specific tourism niches is the perfect way to attract the right guests and gain those all-important direct bookings. Some seek hotels with spa facilities, fitness centres, healthy dining options, and opportunities for meditation or yoga.

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L.A.’s $30 minimum wage sparks hotel industry backlash

Hospitality Today

hotel markets in recovery. will gradually raise hotel worker wages from $20.32 to $30/hour by 2028, affecting hotels with 60+ rooms. Industry rebellion: Hotel owners are petitioning to suspend the ordinance and threatening to cancel service offerings, renovations, and room allocations for the Olympics.

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US hotels navigate an uncertain second half of 2025

Hospitality Today

While consumer interest in travel remains high, shifting economic conditions — including inflation, high interest rates, and slower deal activity — are prompting a reassessment of strategies across the sector. Key takeaways Slower M&A activity amid uncertainty Hotel deal-making has decelerated significantly in early 2025.

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Running a UK travel business in today’s economic climate

Hotel Speak

So you’re either adding it to the consumer or you’re reducing your costs.” Theyre looking at consumer businesses and saying travel is the standout class let’s go for it. This means travel and hotel businesses need to adapt their strategies to stay competitive. occupancy growth this year.

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Google’s AI revolution is reshaping travel search fast

Hospitality Today

Once a stable pillar of the tourism booking funnel, Google is now rolling out generative AI features—like Gemini’s AI Overviews—that fundamentally alter how travelers discover and engage with travel brands. weve got you covered.