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OTA & Direct Booking: Finding The Right Balance

STAAH

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.

OTA 109
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Future of OTAs in the Hospitality Industry: Trends & Predictions

Inn Quest

When it comes to the future of online travel agencies (OTAs) and their role in the hospitality industry, there are a few key trends and factors to consider. In this post, let us focus on the reasons that will point toward the predictions and trends that have impacted OTAs.

OTA 52
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Hoteliers must adopt a multi-pronged approach for the return of Chinese tourism

SiteMinder

This article will take you through the state of play, the opportunity for your business, and the actions you need to take to capitalise on the return of the world’s largest tourism segment. China’s largest OTA, Trip.com, discovered the most popular destinations so far are Singapore, South Korea, Hong Kong, Japan and Thailand.

Tourism 105
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SiteMinder: Traveler confidence surges post-pandemic

Hotel Business

SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

Travel 102
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14 Must-Attend Hospitality Conferences for Industry Professionals in 2022

Social Tables

Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. Exchanges focus around meeting face-to-face with a wide array of vendors, buyers, and mountain tourism suppliers from around the world. MTS is broken down into two main components: The Exchanges and the Forum.

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Exclusive: Expedia’s lodging lead points to upswing in Asia travel as India’s growing middle-class explores

Hotel Management

But if you break it down in terms of the players – OTAs, travel agencies, hotel websites and other players – all of them will be growing at a rate of somewhere between 6-10%. OTAs at the higher end of the range, 10%; hotels’ own websites, somewhere in the 8% range, but a really robust rate of growth.

Travel 130
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SiteMinder’s Hotel Booking Trends: New analysis of 100 million reservations shows surge in global traveller confidence for 2023

SiteMinder

SiteMinder’s new Hotel Booking Trends report, the only hotel commerce data analysis of more than 35,000 hotels and 450+ connected booking integrations, has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.