Hotel Speak

JANUARY 23, 2024

For hotel marketers, navigating this new landscape means ditching the rearview mirror and focusing on the winding road ahead – a road packed with trends that demand both agility and vision. Gone are the days of one-size-fits-all marketing. 2024 is a year of both challenges and opportunities for hotel marketers.

Hospitality 89

Hospitality Cancellation Market Marketing 89

Fuel Travel

JULY 24, 2023

Email is one of the only forms of direct communication a hotel has with its guests. In this article, we will explore automated hotel email marketing examples that can help your hotel stand out from the crowd. Hotel emails examples and strategies of triggered emails include: 1.

Email Marketing 75

Email Marketing Market Marketing Consumer 75

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

DECEMBER 4, 2023

Hotel industry statistics refer to data and metrics relating to hotels and other accommodations in the industry. Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. The average cancellation rate is 20%. million people.

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Occupancy Hotels Average Length of Stay Revenue 59

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. However, the effective window of opportunity to deploy these tools is shrinking.

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OTA Cost Per Click Hotels Cancellation 88

Lure Agency

MARCH 7, 2023

That’s where relationship marketing comes in. On the InnSync Show, Cory Falter and Teresa Winfield of Pan Pacific Seattle recently discussed how hotel sales teams could ensure better leads through relationship marketing strategies. What is Relationship Marketing? This can be accomplished through content.

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Market Marketing Marketing Strategy Sales 52

Hotel Speak

DECEMBER 11, 2023

To cope with a highly dynamic market , improve efficiency and meet the evolving needs of guests, there have been some shifts in revenue management and distribution. 1) Increased adoption of technology One of the most significant shift in hotel practices has been the accelerated access and adoption of technology.

Revenue 54

Revenue Revenue Management Cancellation Hotels 54

eZee Absolute

SEPTEMBER 22, 2023

Here are some common hotel rate types: Standard Rates: These are the regular rates offered by hotels. They usually come with flexible booking and cancellation policies, allowing guests to make changes or cancel reservations without incurring significant penalties.

Revenue 52

Revenue Management Occupancy Revenue Management 52

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Without a solid revenue management strategy, a hotel will just get lost in the pile of other hotels – being unable to reach satisfactory visibility and level of business to remain open. Article Summary What is Revenue Management?

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Revenue Management Revenue Management Ancillary Revenue 76

STAAH

NOVEMBER 15, 2022

What do these travel trends mean for hotel marketing? If you get it right, your guests will not only return, but also becomes your brand ambassadors, amplifying your marketing efforts. Direct bookings are on the rise and your website is one of the most effective marketing tools to attract and convert guests (commission-free).

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Hospitality OTA Travel Upsell 85

eZee Absolute

MAY 13, 2024

An RMS is a comprehensive software solution designed to analyze various data points, including historical booking patterns, market demand, competitor pricing, and other factors that influence revenue generation for your hotel. For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target.

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Revenue Management Revenue Management Forecasting 52

The Cosmos

JANUARY 11, 2023

If their booking or flight is canceled, or if they need to rearrange their plans, it is far easier to contact their offline travel agent , whom they can simply message or phone directly for a nice chat. After reading this blog, we came to know why hotels should choose offline travel agents.

Travel 52

Travel Hotels Hotel Marketing Cancellation 52

SiteMinder

FEBRUARY 25, 2024

Hospitality is forever changing, in response to new technologies, market trends, customer tastes and more. By keeping up with the news about hospitality industry trends and events, a hotel can ensure that these changes won’t be detrimental to its business, and it can hopefully capitalise on these developments. billion in 2023.

Hospitality 52

Hospitality Cancellation OTA Tourism 52

eZee Absolute

JANUARY 13, 2023

Handle cancellations like a pro. For making it easy, your hotel can use a reputation management system to deal with the reviews on your website. Handle cancellations like a pro. One thing that can’t be overlooked here is when your guests confirm a booking with you and then cancel it. Keep your audience engaged.

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Cancellation Hotels Management Business 98

Inn Quest

MAY 11, 2023

Read on to learn the secrets of effective hotel pricing strategies if you want to boost your hotel’s revenue this year. Importance of Pricing Strategies to Grow Your Hotelier Business Any hotel must have an effective pricing strategy to be successful, especially in a competitive market.

Revenue 88

Revenue Occupancy Hotels Market 88

Inn Quest

AUGUST 15, 2023

As booking platforms and OTAs grow, the need for a channel management system has become important for hotel owners and managers now more than ever. This is why hotel channel manager software is in demand nowadays. As per reports , the hotel channel management market size is expected to be US $1483 million by 2032.

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Management Global Distribution System Overbooking OTA 52

Travel Media Group

DECEMBER 22, 2021

Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. This is actually the second edition of what we call one-on-one digital marketing workshop takeaways. So for those that are not familiar, at Travel Media Group, we put on seasonal marketing workshops for hoteliers.

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Cancellation Events Business Digital Marketing 52

eTourism

MARCH 12, 2020

As for the hotel industry, the coronavirus outbreak has had a massive impact as travel and crowds are generally avoided, major events are cancelled, self-isolation is encouraged and lockdown is, or is gradually becoming, implemented in countries across th

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Cancellation Events Hotels Travel 52

Cloudbeds

MAY 15, 2024

The debate around rate parity The growing market power of OTAs has created a lot of controversy around rate parity. By preventing hotels from setting lower rates on their own channels, the largest OTAs are damaging consumers and abusing their dominant position while preventing other smaller OTAs from entering the market.

OTA 52

OTA Hotels Revenue Management Revenue 52

gcommerce

AUGUST 22, 2023

Best for: This pricing model works well for advantaged hotels that tend to fill up based on their location or surplus demand in their market. At first glance, this seems like a great deal for hoteliers, especially with macro-economic factors like rising marketing costs and operational overhead.

OTA 52

OTA Market Marketing Cancellation 52

eZee Absolute

NOVEMBER 19, 2023

This article talks about all the common challenges in the hotel industry and their possible solutions. Change in marketing trends and dynamics Challenge Marketing is one of the most common challenges faced by the hotel industry. Changes in the advertising and marketing trend often create problems for hoteliers.

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Hotels Hiring Services Market 98

Hotel Speak

MAY 25, 2023

Experience and Personalization The age of mass-market tourism is waning, and the era of personalized experiences is here. To accommodate the changing travel plans of guests, most hotels now offer flexible booking and cancellation policies. Today’s travelers seek experiences that are as unique as they are.

Travel 99

Travel Hospitality Operations Services 99

Social Tables

JANUARY 14, 2022

Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. HITEC ORLANDO.

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Hospitality Events Tourism Business 158

Hotel Speak

AUGUST 15, 2023

The HotelRunner and trivago partnership reflects the convergence of cutting-edge technology and market-leading expertise. This partnership marks a significant leap toward redefining the way properties elevate their visibility and revenue streams. This isn’t just a partnership; it’s a statement of innovation and empowerment.”

Accommodation 52

Accommodation Business Cancellation B2B 52

Travelboom Marketing

MAY 3, 2024

Commission-based bidding will be sunsetted in late 2024, leaving hotel marketers with only the options above for hotel ad bidding. At this point, participation is required Google continues to push hotel ads aggressively making metasearch a regular fixture among hotel search marketing channels alongside SEO and PPC.

OTA 52

OTA Hotels Branding Real Estate 52

Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Look to hire staff that will take over your least productive tasks.

ROI 98

ROI Average Length of Stay Hotels Revenue 98

Social Tables

SEPTEMBER 22, 2017

Big data is a way to identify what these hotels do best and market those strengths more powerfully. Big data for hotels is a way to identify what these hotels do best and market those strengths more powerfully. Improving Occupancy Rates Using Big Data for Hotels. Click To Tweet.

Upsell 68

Upsell Cancellation Hotels Email Marketing 68

Q4Launch

FEBRUARY 3, 2022

While these vacation planning stages may all sound drastically different on the surface, to a marketer, they all share one thing in common: They’re all part of the guest life cycle. Read on to learn more about the guest life cycle in hotels! Read on to learn more about the guest life cycle in hotels!

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

Hotel Speak

JUNE 6, 2023

Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease. Additionally, advances in data analytics are allowing hotels to gain valuable insights into customer preferences that can be used for targeted marketing campaigns.

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Hospitality Accommodation Travel Tourism 72

Travel Media Group

DECEMBER 9, 2021

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what's trending in hotel marketing. It's such a great time for hotels, especially to market and advertise themselves on social media. 2020 might not be the best base for you because, again, a lot of these events were canceled.

Occupancy 52

Occupancy Events Hotels Travel 52

SiteMinder

SEPTEMBER 10, 2023

It’s convenience meets spontaneity, wrapped up in a user-friendly interface that’s as inviting as your hotel’s lobby. For the hotel and travel market , smartphones present a captive audience looking to escape the mundane routine of the everyday. That’s the magic of mobile bookings. How do you pull ahead?

Hotels 105

Hotels Travel Revenue Consumer 105

gcommerce

APRIL 12, 2023

If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.

OTA 52

OTA Hotels Digital Marketing Revenue 52

eZee Absolute

DECEMBER 11, 2023

What’s the deal with channel managers, and why are they crucial for your hotel operations? Imagine you have a fully booked weekend, and suddenly a room is available due to a last-minute cancellation. There are many channel managers in the market. Some cater to specific markets, while others have a global reach.

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Management OTA Overbooking Global Distribution System 59

Travel Media Group

NOVEMBER 10, 2021

Ryan Embree: Welcome to Suite Spot where hoteliers check-in and we check out what's trending in hotel marketing. This is part two of two of our episode: Planning Your Hotel's Social Calendar for 2022. Transcripts are generated using speech recognition software and human editing and may contain errors.

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Events Cancellation Travel Hotel Marketing 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more.

Operations 52

Operations Management OTA Hotels 52

Travel Media Group

JULY 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. We need to go after the marketing degrees, the business degrees and show that there is a real clear cut career path. Before republishing quotes, we ask that you reference the audio.

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Hospitality Travel Events Occupancy 72