Social Tables

JANUARY 14, 2022

Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. 2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends.

Hospitality 158

Hospitality Events Tourism Business 158

gcommerce

OCTOBER 21, 2024

It’s essential to know your audience—are they the type who would enjoy a paranormal adventure, or would they be more likely to cancel their reservation if they hear about your haunted history? If your hotel’s ghostly tales stem from violent or tragic events, marketing these stories could be risky.

Marketing 105

Marketing Market Hotels Cancellation 105

Cloudbeds

JULY 27, 2023

It’s worth noticing that you pay the rate per click, regardless of whether the booking is later canceled. Trivago won’t charge the hotel in case of a cancellation. Lastly, in the pay-per-stay campaign, the hotel pays a predefined percentage of the value of a booking. Ready to learn more?

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

Cloudbeds

FEBRUARY 28, 2024

When travelers book through your website, they can make changes or cancel directly with your property, giving them peace of mind. As a lodging operator, you can implement deposit and cancellation policies as a safeguard in case of no-shows. Reassure travelers and protect your bottom line. Manage rates and availability in real-time.

Revenue Management 98

Revenue Management Hotels Revenue Operations 98

Travel Media Group

DECEMBER 22, 2021

This is actually the second edition of what we call one-on-one digital marketing workshop takeaways. So for those that are not familiar, at Travel Media Group, we put on seasonal marketing workshops for hoteliers. Think about how many weddings got canceled, rescheduled. This is a special edition of the Suite Spot.

Cancellation 52

Cancellation Events Business Digital Marketing 52

Travelboom Marketing

MARCH 12, 2024

Cancellation Policies: It’s fairly common for an Airbnb to have a cancellation window leading up to your stay where you can receive a full or partial refund if you change your mind, while hotels often offer discounts for booking a non-refundable rate. Is your hotel ready to take on Airbnb?

Hotels 52

Hotels Cancellation Digital Marketing Accommodation 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Typically, the higher the link is on the page, the more clicks it generates.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

Up Hotel

MARCH 22, 2021

The digital marketing experts at UP Hotel Agency have put their heads together and come up with a few pointers to get you and your hotel started with a roadmap to success (despite the pandemic!) Ideal for hotel managers, hotel digital marketers, and hospitality sales professionals alike! Like what you see?

Digital Marketing 52

Digital Marketing Hotels OTA Business 52

Travel Media Group

FEBRUARY 12, 2025

Um, our inception story was born out of Covid and was born out of, um, unfortunately having to cancel the conference in 2020. Ryan Embree: Yes, we love a good, uh, social media plug on, on the sweet spot for our digital marketers out there. Um, and so we like to think of tiktoks and Teak Box. So thank you Sarah.

Hotels 52

Hotels Events Digital Marketing Intent 52

In1solutions

MARCH 4, 2024

If, due to unforeseen circumstances, a guest is forced to cancel their hotel stay at the last minute, consider loading the cost of their stay onto a gift voucher. The In1 Solutions gifting platform is a digital marketing-friendly tool that allows you to maximise brand awareness.

Sales 52

Sales Cancellation Digital Marketing Branding 52

Amadeus Hospitality

NOVEMBER 28, 2023

Even highlighting “free cancellation” or other flexible policies can work to enhance the hotel’s sales and revenue strategies. Don’t forget to market the same offers on third party channels you know leisure travelers use, such as social media, metasearch , online travel agencies, and more to maximize bookings.

Sales 52

Sales Hotel Sales Events Cancellation 52

TravelNet

JUNE 26, 2023

Take time to reexamine your cancellation policy, rates, and fees. Double down on marketing efforts Property management companies who thrive in a down-turn market tend to double down on marketing. Look for ways to add to ADR with add-ons and specials. Utilize as many platforms as possible to reach a wider audience.

Revenue Management 52

Revenue Management Revenue Occupancy Marketing 52

gcommerce

APRIL 12, 2023

I recommend reaching out to your digital marketing agency or booking engine/CRS to inquire. Parity is important for all direct booking strategies but takes center stage in Google Hotel Ads. How Can I Tell if My Hotel is using Google Hotel Ads? Not sure if your hotel is currently using Google Hotel Ads?

Hotels 52

Hotels OTA Digital Marketing Revenue 52

BCV

AUGUST 19, 2020

As the leisure traveler would lead the recovery, the key driver for hotels would not be price but experience, health, safety, and flexibility in handling cancellations. This is the time when hotels should re-look into their strategy, try to explore all channels of digital marketing, make the best use of social media.

ROI 52

ROI Marketing Market Digital Marketing 52

Cloudbeds

APRIL 1, 2025

If a group cancellation suddenly opens multiple rooms, PMax immediately shifts budget allocation to target last-minute planners searching for accommodations. This means reaching high-intent travelers across multiple touchpoints with minimal effort required from hotel advertisers.

Travel 52

Travel Intent OTA Forecasting 52

eZee Absolute

NOVEMBER 19, 2023

Implementing effective digital marketing strategies is a strong solution to such issues in the hospitality industry. Canceled reservations, indefinite lockdowns, and shutdown hotels; this was probably the worst hit times for the tourism and hospitality industry. Be consistent and patient with whatever tactics you apply.

Hotels 98

Hotels Hiring Services Business 98

gcommerce

AUGUST 22, 2023

They’re only billed for stays that take place; typically cancellations, and even reservations created by your loyalty members, are excluded from billing. Hoteliers like this model because it aligns their interests with that of their metasearch partner.

OTA 52

OTA Market Marketing Cancellation 52

Cloudbeds

MAY 15, 2024

Think free parking, wi-fi, early check-in, late check-out, discounts to local attractions, flexible cancellation terms, and free airport transfers. Invest in digital marketing The one surefire way to increase direct bookings is to invest in digital marketing.

OTA 52

OTA Hotels Revenue Management Revenue 52

BCV

APRIL 6, 2021

Rolling vaccination distributions, travel restrictions, and cancellation of some school spring breaks will continue to impact traditional travel patterns and booking decisions during Q2.

ROI 52

ROI Consumer Travel Marketing 52

Travel Media Group

JULY 6, 2023

Now luckily, I was coming back from the hospitality show and not to it, but let’s just say I know I was thinking as I, I was on those delays and had to be diverted and then our plane was canceled. Uh, I was thinking about if I’m going to a hotel right now, I’m not gonna be in the best mood.

Hospitality 97

Hospitality Travel Events Market 97

SiteMinder

APRIL 17, 2024

This encompasses confirming bookings, managing cancellations, and addressing guest queries. Begin the process by creating a profile at www.agoda.com/homes , selecting “List my Hotel,” and entering your personal and hotel details to establish your account.

Email Marketing 52

Email Marketing Marketing Market Travel 52

MediaBoom

DECEMBER 6, 2023

star reviews from Trustpilot and offers services like free cancelations after booking and reserve now, pay later flexible service. Sign up for a free consultation with one of our digital experts. Viator builds social proof by mentioning how it has more than 140,000 4.3-star Mediaboom is here to help.

Travel 52

Travel Services Digital Marketing Marketing 52

StayNTouch

NOVEMBER 6, 2022

According to a metastudy of 48 abandonment rate studies by the Baymard Institute, approximately 70% of shoppers abandoned their online shopping carts or canceled purchases at checkout. Payment processing should also fit seamlessly with your guest experience.

Hotels 52

Hotels Revenue Shopping Sales 52

Hotelogix

SEPTEMBER 17, 2024

Flexible Policies : Guests often choose Booking.com because of its flexible cancellation policies, allowing guests more freedom. Free Marketing : OTAs spend a lot on digital marketing, so your hotel gets more exposure without extra effort. How to Pick the Best Online Travel Agency for Your Hotel?

OTA 52

OTA Travel Hotels Services 52

Cloudbeds

MARCH 20, 2023

arrival and departure days, average length of stay) Preferred room types Average daily rate and revenue per booking Cancellation rates Identify your most valuable market segments. Use booking data to determine which market segments to target. Prioritize those that generate high revenue and ADR.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Travel Media Group

JUNE 12, 2024

And, and you know, we’ve heard numbers as much as 8% are canceling rebooking, um, post-booking. So 8% of travelers are in that space where they actually cancel their reservation and rebook. Uh, or if I go there and I see this empty page, it might even turn me off and I might look someplace else to book.

Events 52

Events Travel Occupancy Business 52

Little Hotelier

NOVEMBER 8, 2023

I have quick access to bookings on my mobile phone, where I can create, amend, cancel bookings, send messages or emails, take payments, check guest notes or extras and more is incredibly convenient. On the rare occasion I need to contact someone for help, the wait times are short and the staff are patient and helpful.

Accommodation 52

Accommodation Business Management Operations 52

MediaBoom

APRIL 5, 2024

By tapping into the authentic experiences of their users, brands can elevate their online presence, foster community, and drive bookings in a highly competitive market. Geo-Targeted PPC Campaigns in Travel Marketing Geo-targeted Pay-Per-Click (PPC) campaigns have become a cornerstone of digital marketing strategies in the travel industry.

Marketing Strategy 98

Marketing Strategy Marketing Market Travel 98

SiteMinder

NOVEMBER 24, 2023

GetApp is a popular digital marketplace that simplifies the process of assessing business-to-business (B2B) software and services, especially among small and medium-sized enterprises. The smart platform even offers a 14-day free trial without requiring credit cards and users can cancel any time.

Revenue 52

Revenue Revenue Management Management General Manager 52

MediaBoom

MARCH 14, 2023

A change that integrates traditional marketing plans with digital strategies that produce measurable results. Compared to digital marketing, good old traditional advertising will eat through your marketing budget much, much faster. You can see why digital marketing has the edge now, can’t you?

Marketing 88

Marketing Market Digital Marketing Marketing Strategy 88

Cloudbeds

JUNE 8, 2023

A helpful hotel management solution will combine multiple functionalities, such as a booking engine, PMS, channel manager, digital marketing, guest engagement, and reporting. Digital marketing It’s not enough to just distribute your inventory via OTAs if you want to maximize revenue and be in control of your guest data.

Management 98

Management Hotels Revenue Digital Marketing 98

Hotel Speak

APRIL 29, 2025

This direct channel optimization has become even more crucial in light of recent changes in the digital landscape, with Mirai reporting that European hotels have seen a 36% decline in direct bookings due to new digital market regulations.

Revenue 91

Revenue Hotels OTA Digital Marketing 91

Skift Blog

JUNE 17, 2025

Subscribe Airlines Airlines Cancel Flights and Divert Routes as Israel-Iran Conflict Escalates Meghna Maharishi June 17th, 2025 at 1:16 PM EDT Photo Credit: An Emirates Airbus A380-800. Vincenzo Pace / Vincenzo Pace Skift Take The latest set of cancellations come as airlines had started to resume flights to the region.

Cancellation 235

Cancellation Travel Services Operations 235

Catala Consulting

APRIL 10, 2025

The changing search landscape in travel In the past decade, Search Engine Optimization (SEO) was the cornerstone of hotel digital marketing. Whats the cancellation policy? If your hotel ranked on the first page of Google, you had a clear path to bookings and brand visibility. But in 2025, the game has fundamentally changed.

Hotels 52

Hotels Travel Intent OTA 52