gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. As some hotels pull back their budgets on paid search, there is a real opportunity to win market share.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Cloudbeds

JULY 27, 2023

It’s worth noticing that you pay the rate per click, regardless of whether the booking is later canceled. Trivago won’t charge the hotel in case of a cancellation. Lastly, in the pay-per-stay campaign, the hotel pays a predefined percentage of the value of a booking. Ready to learn more?

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

Amadeus Hospitality

NOVEMBER 28, 2023

Even highlighting “free cancellation” or other flexible policies can work to enhance the hotel’s sales and revenue strategies. Don’t forget to market the same offers on third party channels you know leisure travelers use, such as social media, metasearch , online travel agencies, and more to maximize bookings.

Sales 52

Sales Hotel Sales Cancellation Events 52

gcommerce

APRIL 12, 2023

One that the OTAs have been using to STEAL MARKET SHARE the past 10+ years. I recommend reaching out to your digital marketing agency or booking engine/CRS to inquire. One that could be driving a substantial amount of direct revenue for your hotel. How Can I Tell if My Hotel is using Google Hotel Ads?

OTA 52

OTA Hotels Digital Marketing Revenue 52

Travel Media Group

JULY 6, 2023

We talked about this on this podcast about how to attract Gen Z and how to capture market share from Gen Z travelers. Now luckily, I was coming back from the hospitality show and not to it, but let’s just say I know I was thinking as I, I was on those delays and had to be diverted and then our plane was canceled.

Hospitality 72

Hospitality Travel Events Occupancy 72

Little Hotelier

NOVEMBER 8, 2023

For the past three years, they have been awarding our cloud-based hotel management system with their highest honour, the Market Leader. Being a consistent Market Leader indicates how a growing number of accommodation providers globally choose Little Hotelier as their trusted hotel technology partner.

Accommodation 52

Accommodation Business Operations Management 52