SiteMinder

JUNE 5, 2025

A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotel revenue. It aims to drive profitability and improve competitiveness in the market for a hotel business. What is a hotel commercial strategy?

Hotels

STAAH

JUNE 8, 2025

Within just weeks of going live, it began functioning like a standalone online travel agent (OTA) , consistently delivering strong results. Get Google drives nearly 30% of weekly bookings through the booking engine by tapping into the high-converting organic traffic without relying on OTAs.

OTA

The Hotels Network Blog

JULY 24, 2025

By adapting the online experience to each visitor’s needs, preferences, and behaviors, hotels can capture attention, build trust, and guide travelers more effectively toward conversion, reducing their reliance on OTAs in the process. In-Stay Upsell Offer App personalization doesn’t stop once the guest checks in.

Upsell

eHotelier

JULY 29, 2025

With the right tool, you can build automated segments in minutes instead of hours: – Business travellers vs leisure guests – OTA bookers vs direct bookers – First-time guest vs loyal returners From there, you can create tailored automation workflows for each segment — without repeating manual work every time.

Hotels

STAAH

MAY 13, 2025

Hotel management can often feel like youre spinning plates – online travel agents (OTAs) sending bookings, guests booking directly on your site, and your front desk needing real-time updates to avoid the dreaded overbooking. 7) Drive More Revenue with Upsell Tools Why stop at the room? Enter the channel manager.

Operations

The Hotels Network Blog

JULY 22, 2025

For OTAs, however, they negotiate a commission on bookings. Additionally, short-term focus drives hotels to rely more on OTAs when there’s an immediate need, as direct channels cannot drive demand as quickly. It is also worth noting that commission isn’t the only cost associated with OTAs. But is this really the case?

OTA

Amadeus Hospitality

JULY 10, 2025

Business travelers bring their own set of priorities, favoring access to a business center (20%), flexible room rental options such as early check-in or short-stay bookings (19%), and loyalty programs (13%). For hotels and travel providers, understanding these factors is essential to presenting the right offer at the right time.

Travel

STAAH

MAY 25, 2025

With offerings tailored for both leisure and business travellers including well-appointed rooms, conference facilities, swimming pools and authentic culinary experiencesSentrim is more than a hotel group. Managing rates and bookings across OTAs used to be a daily headache now its quick, accurate, and stress-free.

Overbooking

Hotelogix

JANUARY 5, 2025

According to Google, businesses make an average of $2 in revenue for every $1 they spend on Google Ads. Upselling opportunities : Offer add-ons and packages during the booking process to increase revenue. Time of year: Ads cost more during busy travel times. It lets you show ads on Google Search, YouTube, and other websites.

Hotels

Little Hotelier

JULY 15, 2025

It is also a chance to show a bit of personality through customised text, and you can even present upselling opportunities by mentioning additional complementary services that you offer. What to do next: Personalise messages and highlight relevant upsell offers. Little Hotelier frees up my time so I actually can grow my business.”

Cancellation

eHotelier

JUNE 18, 2025

Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. Social Connect: Enables AI-powered guest engagement across popular social platforms including Facebook, Instagram, Messenger, and WhatsApp Business.

Hospitality

Hospitality Today

JUNE 23, 2025

Why hotels should care Chase isn’t just trying to replicate the OTA model. Richer content opportunities : With modern booking technology and NDC content capabilities, Chase Travel can support enhanced rate and room descriptions, branded offers, and upsell content—more than some OTAs allow.

Travel

Cloudbeds

JANUARY 22, 2025

This makes it particularly relevant for businesses like hotels (but also restaurants, casinos, or airlines), which often face high rent expenses. Business intelligence software To improve EBITDAR, teams can use business intelligence software to collaborate, identify opportunities to reduce costs, and find ways to increase revenue.

Revenue

AskSuite

JULY 16, 2025

More than just chatbots, these intelligent systems transform guest engagement, such as answering routine questions, capturing leads outside business hours, and centralizing communication across channels. Travelers don’t follow business hours. Travelers often reach out during non-business hours or in different languages.

Hospitality

eHotelier

JUNE 11, 2025

In this context, SABA Hospitality stands out as a leading provider of innovative technology that empowers hospitality businesses to achieve operational excellence and drive sustainable growth. Operational efficiency involves minimizing waste, maximizing productivity, and ensuring that every aspect of the business operates smoothly.

Operations

Up Hotel

JULY 21, 2025

It delivers personalised room recommendations, adjusts pricing based on demand, and suggests relevant upsells, such as spa services or extended stays, to enhance the guest journey. Our SEO approach reduces reliance on online travel agencies (OTAs) by driving direct traffic to your site, maximising revenue.

Hotels

TravelNet

MAY 19, 2025

While occupancy is still a core metric, relying on it too heavily can leave your property management business vulnerable to seasonal swings, economic uncertainty, and a volatile demand environment. Revenue Stream #1: Upsells and Add-Ons for Guests Guests are willing to spend more if it enhances their experience.

Occupancy

SiteMinder

JULY 17, 2025

By listing your property on Tryp.com, you appear where these younger travellers are already researching trips, without relying solely on the usual OTAs. Many hotels on packaged itineraries report longer stays compared with traditional OTA bookings. Table of contents Tryp.com reviews: Is Tryp.com legit for hotels? Tryp.com has a 4.7

Average Daily Rate

eHotelier

JULY 22, 2025

The platform is designed to reduce OTA dependency, improve revenue performance, and enhance international visibility, while preserving the distinct identity of each member property. Advertisements “ As the expectations of sophisticated travellers evolve, so too must the models that support the hotels serving them.

Revenue Management

eHotelier

JULY 24, 2025

Centrally located in the Omani capital’s Al Mouj Muscat neighbourhood, a vibrant waterfront development known for its luxury residences, yacht marina, championship golf course, and high-end retail offerings, the new resort will cater to both leisure and business travellers.

Resorts

Hospitality Tech

JUNE 30, 2025

With GameTime, busy teams can act faster, optimize smarter, and grow sustainably – without the complexity of legacy RMS platforms. The new platform is built on the Model Context Protocol (MCP) and allows for direct, commission-free bookings , giving hotels a chance to maintain control over their distribution and avoid reliance on OTAs.

Scale

Social Hospitality

MAY 8, 2025

Digital marketing in the hospitality business is becoming more guest-focused than ever. Dynamic pricing and upselling : Based on browsing and past behavior, AI can show tailored room upgrades or experiences that match a guests preferences and budget. How Will Digital Marketing Evolve in the Hospitality Industry?

Digital Marketing

Hospitality Tech

JUNE 16, 2025

Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. Social Connect: Enables AI-powered guest engagement across popular social platforms including Facebook, Instagram, Messenger, and WhatsApp Business.

Upsell

AskSuite

APRIL 28, 2025

Some of the most impactful integrations include: Booking engines PMSs CRMs Communication channels Upselling tools With these integrations in place, every traveler interactionwhether it’s an inquiry, booking, update, or follow-up is automatically synchronized across systems. Are you in the know?

Operations

Hotel Speak

OCTOBER 31, 2024

A recent study by Agilysys, a leading global provider of hospitality software solutions and services, has revealed a surprising trend in the APAC hospitality industry: high guest satisfaction doesn’t necessarily translate into repeat business. The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour.

Hospitality

Xotels

MARCH 3, 2025

Guest actions Who makes direct bookings versus through OTAs, and how can you influence them? Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships. Channel Management System Managing multiple OTAs, your website, and other channels manually?

Revenue Management

BCV

MAY 16, 2025

No endless scrolling through OTAs. A slow response isn’t just poor form—it’s a business leak, dripping revenue and eroding brand perception, one missed message at a time. Make it fluent in upsell. In luxury travel, they’re not just influential—they’re transformative. No glossy brochures. It’s Disappointment.

Cancellation

Hotelogix

FEBRUARY 27, 2025

How many direct bookings are you losing to OTAs due to poor integration? Double bookings , incorrect charges, and missed upsell opportunities can result in revenue loss and negative guest reviews. Integrates with global OTAs and channel managers —ensuring real-time rate updates. Manual processes lead to costly errors.

Operations

SiteMinder

JANUARY 16, 2025

Greater global reach Galileo, and the GDS channel in general, forms the perfect complement to your other sales channels OTAs, metasearch and direct bookings because it helps you attract bookings from sources (namely travel agents and corporate travel management companies) that those other channels cannot.

Global Distribution System

AskSuite

MAY 22, 2025

In this article, youll learn how AI is taking shape in the hospitality industry, how it benefits hotels with practical use cases, and how to implement it in your business. Lets take a look! Example : A traveler browsing a hotel’s website might ask, Do you have pet-friendly rooms available next weekend?

Hospitality

Hospitality Tech

JUNE 30, 2025

With GameTime, busy teams can act faster, optimize smarter, and grow sustainably – without the complexity of legacy RMS platforms. The new platform is built on the Model Context Protocol (MCP) and allows for direct, commission-free bookings , giving hotels a chance to maintain control over their distribution and avoid reliance on OTAs.

Services

TravelNet

JULY 16, 2025

Your cost to acquire an OTA guest is going up. By establishing internal baselines, you can measure improvement in ways that actually matter to your business. Your newest property isn’t generating reviews. Is it an onboarding issue, a guest satisfaction issue, or a problem with your post-stay communication? They’re early signals.

Market

Hospitality Tech

JULY 8, 2025

Plug and Play The platform’s plug and play architecture enables users to add or remove suppliers seamlessly, while its modular integration system quickly connects with new hotel providers on demand, allowing users to make changes in line with market trends, seasonal demands or regional business shifts.

Operations

Little Hotelier

MARCH 30, 2025

But they can also be digital, emailed to potential guests or partnering businesses as a neat summation of what your hotel has to offer. Youll avoid the 15-25% commission fees charged by OTAs like Booking.com, Expedia and Airbnb, keeping that significant amount of extra revenue for yourself.

Hotels

SiteMinder

MARCH 25, 2025

With automated systems in place, your team spends less time on manual data entry and more time on strategic tasks – such as analysing booking trends or upselling premium rooms. Efficiently managing OTAs and direct bookings is key to maintaining high occupancy rates.

Management

STAAH

DECEMBER 3, 2024

The Covid era behind us, there is definitely no going back to business as usual for the hospitality sector. From social channels to online bookings from OTAs and a connected hotel website, before check-in and service, the experience must be integrated or you risk losing guests. Seamless online experience is the buzz word.

Hotels

Hotelogix

APRIL 24, 2025

In the hotel business, repeat guests are gold. For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. Instead of paying high OTA commissions , you’re able to bring guests back through low-cost direct channels like emails or your mobile app.

OTA