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If you arent marketing your business on social media, youre missing out on a huge opportunity to build your brands success. However, data insights can actually help you create authentic and engaging social media marketing strategies that build customer trust and enhance brand reputation.
The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
Welcome to the modern marketing illusion: lots of engagement, very little impact. If your luxury hotel is outsourcing its brand presence without tying it to results, you’re not marketing—you’re gambling. Luxury marketing without conversion metrics is just theater. And yet, your bookings barely budged. Visibility is Vanity.
While some may view partnering with an external recruiter as an added expense, the return on investment (ROI) tells a very different story. Consider a luxury hotel group expanding into a new market. Ready to See the ROI Firsthand? Enter: the hospitality recruitment agency. Are hospitality recruiters worth the investment?
Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Conversations have always been at the heart of our most authentic relationships.
If your marketing team is working hard—but struggling to move the needle—it’s not a work ethic issue. The modern hotel marketing team is overburdened, under-integrated, and way too dependent on vendors who can’t prove ROI. 44% of marketers want to reduce time spent on campaign optimization, reporting, and tracking.
Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.
It’s a business strategy. Design with a return The hospitality industry is understandably focused on ROI, but design is often treated as a sunk cost instead of a strategic investment. This is a contributed piece to Hotel Business , authored by an industry professional. And one thing I’ve learned? This is a missed opportunity.
This evolution highlights the urgency for hospitality brands to adopt innovative strategies like hospitality content marketing , which involves creating and distributing valuable, engaging content to connect with travelers at every stage of their journey. trillion by 2027 , driven by evolving trends and preferences.
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions.
With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Get My Free Audit Should My Hotel Use Mobile Marketing?
trillion in potential new sales revenue because they may be underinvesting in business travel, according to a new report exploring the return on investment (ROI) of corporate travel. Business Travel,” released by the Global Business Travel Association (GBTA), in partnership with the American Society of Travel Advisors (ASTA).
A unified customer profile allows hospitality businesses to understand who their guests really are, not just as a reservation number, but as a person with a history, preferences, and patterns. For decision-makers in hospitality, the ROI is clear: better customer satisfaction, higher retention, and a stronger brand reputation.
Markets are saturated. While occupancy is still a core metric, relying on it too heavily can leave your property management business vulnerable to seasonal swings, economic uncertainty, and a volatile demand environment. If you operate in a lifestyle-driven market (e.g. Solid occupancy isnt enough anymore. Competition is fierce.
These survey responses highlight a big opportunity: by delighting your guests, you create a virtuous cycle that drives demand, boosts direct bookings (your most profitable channel), and generates valuable word-of-mouth marketing. Word-of-mouth is still the cheapest and most effective marketing channel for hotels.
Vanity metrics are surface-level statistics that may indicate popularity but don’t provide meaningful insights into business impact. Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. Without deeper insights, hotels risk investing in strategies that don’t contribute to business goals.
Ah, the thrill of hotel marketing! As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025.
Marketing doesnt have to break the bank.With the right tools and strategies, small and medium-sized businesses can build strong brand awareness without blowing their budget. From digital platforms to traditional methods, lets explore the best budget-friendly marketing tools and how to use them effectively. Want inspiration?
If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Google My Business - Now, let’s talk about Google My Business (GMB).
For their direct channel, hotels typically allocate a yearly budget for their team, marketing, and technology costs. Direct bookings, on the other hand, involve a combination of fixed costs (such as people, technology, and brand marketing) and variable costs (such as performance marketing and paid media).
In a maturing market, the old rules often don’t apply. Here’s what it really means to be a data-driven PMC in a saturated market—and how to use that mindset to stay ahead. Shift from reactive to proactive Saturated markets favor operators who move quickly and strategically. What does it mean to be data-driven?
Predictive Demand Forecasting Predictive analytics utilizes historical data, market trends, and external factors to forecast future demand. Dynamic Pricing Strategies Dynamic pricing involves adjusting room rates in real time based on demand, competition, and market data. Booking Behavior : Frequency, channels, lead times.
What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.
Forecasting: Using historical data and market trends to predict future demand and optimise pricing accordingly. This means identifying and testing which opportunities bring the most revenue to your hotel, or have the highest potential to bring in new business. But try to dive a bit deeper into what’s driving those figures.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. So the three that you mentioned, hospitality, travel, and wellness, are the markets that I have the privilege of running. I mean, the market’s in an interesting spot. I’m your host, Ryan Embree.
Business Intelligence Agents: Forecasting with Real-Time and Historical Data Hotel forecasting has historically relied on manual reporting, static historical data, and siloed systems. AI-powered business intelligence agents now allow operators to synthesize data from the PMS, revenue management systems, and market sources in real time.
The newly added properties span multiple markets and hotel segments, further cementing Dellisart’s reputation for flexibility and operational excellence across a wide variety of asset types. This vertically integrated approach allows the company to drive top-line performance while maintaining operational efficiency for owners.
Proceeds from the sale will be used for ongoing ROI projects in Parks portfolio and for other general corporate purposes. Despite a challenging transaction market, I am very pleased with the progress weve made toward achieving our strategic objective of disposing $300 million to $400 million of non-core hotel assets in 2025, said Thomas J.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. I really wanted to leverage the experience that I had in helping businesses grow, which is essentially what I had done for the previous 30 years of my career. Tune in now. I’m your host, Ryan Embree.
Switch to a Business or Creator account Go to Settings → Account → Switch to Professional Account. Choose “Business” and select the most relevant category (e.g., Ensure the link is consistent with what’s mentioned on your hotel website and Google Business Profile. respond to DMs within 1 hour during business hours).
With more than 30 years of experience as a Hotelier representing; Luxury, Full-Service, Boutique, Extended Stay and Limited Service Brands, Mr. Riley has supported and achieved a ROI for the following; Wyndam Hotel & Resorts, Preferred Hotels Group, IHG, Hilton Hotels, Marriott Hotels, Interstate Hotels & Resorts & Hyatt Hotels.
per cent in 2024, 2025 will likely bring more muted gains, with supply returning to pre-COVID levels in key markets. Laport noted Concord has eight hotels under construction, while Toor is building strategically in high-barrier markets. She noted that while RevPAR growth was 4.5 Conversely, strong transaction activity was noted.
And as market conditions shift, so do the insightsâmaking this tool an agile companion in todayâs fast-moving hospitality landscape. This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI. waking hours in the hotel room.
The portfolio of solutions provides full-service, mid-scale, and limited-service hotels a range of connectivity options for delivering customized guest Wi-Fi experiences that meet the unique demands of each market segmentâfrom luxury to budget hotels. As its portfolio of branded and independent hotels continues to grow across the U.S.,
Social Connect: Enables AI-powered guest engagement across popular social platforms including Facebook, Instagram, Messenger, and WhatsApp Business. Custom Connectivity for Every Tier The RUCKUS hospitality solutions work together seamlessly, allowing businesses to pick and choose the right combination for their specific needs.
According to Global Market Insights, the AI market in the hospitality sector is projected to exceed $1.2 These signals highlight a pivotal shift: hotels that harness AI now are positioning themselves to win in a market shaped by traveler expectations for real-time, customized touchpointsand greater efficiency across the board.
This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI. Custom Connectivity for Every Tier The RUCKUS hospitality solutions work together seamlessly, allowing businesses to pick and choose the right combination for their specific needs.
All devices are connected to Anacoveâs AI-powered cloud system, which treats the hotel as a unified ecosystemâ delivering automated reports and actionable insights that show clear ROI and support smarter operations. MJH is aligning its tech strategy and business ambition to build a better foundation for the future.
With more than 40 years in business, 200+ configuration settings, and integration into 400+ SAP Crystal reports, attendees will experience innovation and customization like no other in Booth #1211. âTravel is an $11 trillion market,â Bidner said. Click here to book a meeting to speak with our team at HITEC.
has launched its new Nomadix Energy Management Solution that addresses the market need to reduce operational costs and reach sustainability goals. Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. Nomadix Inc.
Lybra Assistant is ideal for all properties with more than 20 rooms, from independent hotels and branded groups, and those offering both leisure and business segments. During my time partnering with Chris, heâs demonstrated deep knowledge of our business, strong values and a clear commitment to our growth.
In Booth #908 at the Indiana Convention Center, June 17 to 19, the audiovisual partners will show that with the right operational structure and support, in-house AV programs can deliver measurable ROI while strengthening guest loyalty. That structure is what generates ROI and loyalty. âOur platform gives them a playbook.
Lybra Assistant is ideal for all properties with more than 20 rooms, from independent hotels and branded groups, and those offering both leisure and business segments. During my time partnering with Chris, heâs demonstrated deep knowledge of our business, strong values and a clear commitment to our growth.
announced its new Nomadix Energy Management Solution that addresses the market need to reduce operational costs and reach sustainability goals. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).
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