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Fads vs. trends: Why good design is good business

Hotel Business

It’s a business strategy. On the flip side, bold patterns or ultra-specific color choices might make sense for a boutique lobby or restaurant, where the intent is to create a standout moment. This is a contributed piece to Hotel Business , authored by an industry professional. And one thing I’ve learned?

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Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact

BCV

Vanity metrics are surface-level statistics that may indicate popularity but don’t provide meaningful insights into business impact. For hotels, this means shifting from vanity metrics to data that reflects real interactions, guest intent, and conversions. So, what should hotels focus on instead? Let’s find out today.

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Why Hackers Love the Summer Travel Season

Hospitality Tech

Peak Season Vulnerabilities The summer travel season creates a perfect storm of cybersecurity challenges for hospitality businesses. Even well-intentioned workers can make simple errors – clicking on phishing links, mishandling guest data, or using weak passwords – that lead to major consequences.

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Hospitality Content Marketing – Proven Strategies for Success

MediaBoom

Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business? These terms align with user intent, helping your content rank higher and attract relevant traffic. Measuring ROI in Hospitality Content Marketing Understanding ROI is essential to refining content strategies.

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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

Digital marketing in the hospitality business is becoming more guest-focused than ever. Google Ads for hyper-targeted campaigns : Hotels utilize Google Ads to target potential guests with tailored search ads, focusing on keywords that align withtravelers’ intent and location.

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163 – NYU IHIF 2025 Preview with Alexi Khajavi

Travel Media Group

And we use all of that to inform us as to what are the trends and topics that are impacting that industry, or different segments or categories of businesses within a vertical. We’ll position those brands specifically to buyers with buyers intent in the marketplace, looking for things like that. It is a powerhouse.

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How to Get Your Hotel Instagram to Appear on Google?

AskSuite

Switch to a Business or Creator account Go to Settings → Account → Switch to Professional Account. Choose “Business” and select the most relevant category (e.g., Use high-intent keywords in your description Think like a traveler: what are they searching for? A public profile is essential for Google to access your content.