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It’s a business strategy. On the flip side, bold patterns or ultra-specific color choices might make sense for a boutique lobby or restaurant, where the intent is to create a standout moment. This is a contributed piece to Hotel Business , authored by an industry professional. And one thing I’ve learned?
Vanity metrics are surface-level statistics that may indicate popularity but don’t provide meaningful insights into business impact. For hotels, this means shifting from vanity metrics to data that reflects real interactions, guest intent, and conversions. So, what should hotels focus on instead? Let’s find out today.
Peak Season Vulnerabilities The summer travel season creates a perfect storm of cybersecurity challenges for hospitality businesses. Even well-intentioned workers can make simple errors â clicking on phishing links, mishandling guest data, or using weak passwords â that lead to major consequences.
Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business? These terms align with user intent, helping your content rank higher and attract relevant traffic. Measuring ROI in Hospitality Content Marketing Understanding ROI is essential to refining content strategies.
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And we use all of that to inform us as to what are the trends and topics that are impacting that industry, or different segments or categories of businesses within a vertical. We’ll position those brands specifically to buyers with buyers intent in the marketplace, looking for things like that. It is a powerhouse.
Switch to a Business or Creator account Go to Settings → Account → Switch to Professional Account. Choose “Business” and select the most relevant category (e.g., Use high-intent keywords in your description Think like a traveler: what are they searching for? A public profile is essential for Google to access your content.
Charania added, We have to remain the warm and friendly Canadians we are, referencing a 38-per-cent rise in domestic travel intent. Laport echoed the sentiment: Fantastic time to be in the business you just have to be careful and go after it. People will travel from Newfoundland to Victoria, he said.
Lybra Assistant is ideal for all properties with more than 20 rooms, from independent hotels and branded groups, and those offering both leisure and business segments. During my time partnering with Chris, heâs demonstrated deep knowledge of our business, strong values and a clear commitment to our growth. Turner has served as Yum!
Lybra Assistant is ideal for all properties with more than 20 rooms, from independent hotels and branded groups, and those offering both leisure and business segments. During my time partnering with Chris, heâs demonstrated deep knowledge of our business, strong values and a clear commitment to our growth. Turner has served as Yum!
We’re your partner in keeping the design vision intact while meeting brand requirements and the designer’s intent. As an asset manager overseeing multiple properties, how can partnering with a procurement firm like KBK Procurement directly improve project ROI and operational efficiency?
Advocacy : Satisfied customers turn into brand champions, driving new business through word-of-mouth. Implement AI-powered chat or live chat to answer questions in real time, recommend resources, and capture intent signals for follow-up. Highlight potential ROI or savings scenarios. Why Map the Journey?
Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. and kitchen operations tech company QSR Automations LLC, announced their intention to merge. and kitchen operations tech company QSR Automations LLC, announced their intention to merge.
and kitchen operations tech company QSR Automations LLC, announced their intention to merge. Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI.
Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. and kitchen operations tech company QSR Automations LLC, announced their intention to merge.
All with the very deliberate intention to make our world safer, together. The post Web Exclusive: ROI of keeping employees safe appeared first on hotelbusiness.com. In the end, we all have to be in”it” together.
Create Intentional Promotions With events and conferences continuing to ramp back up, a great way to capitalize on larger groups staying at your property is to center promotions around upcoming events. Intentional promotions encourage smaller purchases and provide added revenue.
Platforms like Google Ads, Microsoft Ads, and Bing Ads offer advanced targeting options based on search intent, location, and demographic data, making them essential tools for driving booking conversions. The post Maximise Your Hotel ROI In 2025 appeared first on UP Hotel Agency.
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So how do you leverage retargeting for generating new business ? When you’re looking at potential customers, it is important to split these users based on their levels of intent, LTV (lifetime value), and even their consumption patterns. This is a waste of money and can damage your campaign’s ROI. Click To Tweet.
A Google search brings up the ten best results that search engine algorithms decide based on your intent. This is part of businesses’ Google Ads campaigns. Before spending any money, it is crucial to understand whether SEO or Paid Ads suit your business or industry. So, what should they have done differently?
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If done effectively, content engagement produces returns for your business. Simply put, successful content engagement produces returns for your business. Transform Your Business Today Schedule Your Free Consultation Looking to take your business to the next level? The benefits of creating engaging content are tenfold.
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Read on to explore 15 impactful hotel marketing strategies that will help your business thrive in this dynamic industry. Local SEO Tactics: Enhance Your Google Business Profile: Keep your profile updated with accurate contact details, high-quality images, and promotions.
Booking channels and corporate business travelers have also begun requiring certain ESG efforts to be reported. If your hotel ESG targets include energy savings and return on investment (ROI), you might consider: Encouraging guests to reuse their towels and linens before laundering.
Keep reading to obtain comprehensive insights into how virtual advertising can support your property business’ growth and the key elements that will keep your audience engaged. Offering such valuable nuggets of information will help you build trust and credibility, establishing you as an authoritative source in the real estate business.
You can measure metrics such as impressions, clicks, conversions, and return on investment (ROI), allowing you to optimise your campaigns for better results. Should you prefer to run your own paid ad campaigns, we can set up tracking for you, so you have access to gift voucher ROI. Wide Reach. Instant Accessibility.
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Increases Hotel Website Visibility With over 80 million Google visits in 2023 , search engines remain a primary means of finding information, services, and businesses. Transform Your Business Today Schedule Your Free Consultation Looking to take your business to the next level? Mediaboom is here to help.
How to Start a Facebook Ad Campaign for Real Estate Before you start your campaign, you’ll need an updated Facebook business page. If you haven’t already, create a Facebook business page through your profile and start optimizing it. Fill in your “about” information with relevant keywords to your business.
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Your business should aspire for the top spot on the first page of SERPs. Attracts high-intent traffic Improves the user experience Increases ROI Low-cost marketing strategy Download Our Latest Whitepaper 10 Website Must Haves to Drive Traffic & Generate New Leads Does your website have all 10? Mediaboom is here to help.
A professional SEO consultant can help businesses big and small struggling to leverage their SEO or see meaningful growth from their campaigns. Working with an SEO expert is beneficial for increasing online rank, generating more leads, increasing traffic, and getting more ROI for SEO campaigns. Here is a list of criteria: 1.
And that includes attracting business travelers and groups — read on for our tips on enticing the return of these important segments. Even so, it’s not readily apparent what changes, if any, will reshape that business travel landscape. Locals are a fantastic source of business. Unique partnerships.
In today’s digitally saturated business environment, live conferences, meeting s and events are more important than ever to establish an in-person touch point. From smartphones to tiny homes, people are intent on getting the most purpose and utility out of everything these days—including events! 2) Celebrate Diverse Voices. .
You also have to make sure it matches user search intent, or it will lead to an increased bounce rate. Transform Your Business Today Schedule Your Free Consultation Looking to take your business to the next level? Users have a reason to stay and interact with your business for longer, increasing your chances of conversions.
She also notes part of the reason a well-defined exit strategy is so important is because, “hotels are a much more complex asset class to own than, say office buildings, industrial or apartments, because it includes the business.” Ultimately, the main factor that decides this aspect of investment planning is the intent of the investor. “We
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