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Vanity metrics are surface-level statistics that may indicate popularity but don’t provide meaningful insights into business impact. Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. Without deeper insights, hotels risk investing in strategies that don’t contribute to business goals.
To earn more bookings from these adrenaline-hungry adventurers, you need to make an intentional effort to communicate the activities available around your hotel, and, ideally, that your team can handle all of their excursion bookings and arrange their itineraries.
Self-check-in isnât just popularâit also drives business results. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent. hotels outpace global peers in digital adoption, with 10.5%
travel consumers, the survey found that nearly 8 in 10 U.S. Americans intent to travel is reaching its highest level in almost four years, eclipsing even the spikes we saw in the immediate post-pandemic surge, said Simon Moriarty, VP, research and analytics, MMGY Travel Intelligence. trips per person. trips per person.
Marriott International has launched Marriott Media, signaling a change and a new chapter in how brands engage with consumers across the traveler journey, according to the company. Today’s travelers expect personalization and welcome thoughtful discovery,” said Peggy Roe, EVP/chief customer officer, Marriott International.
For hotel staff, the combined power of IRISâs intuitive mobile ordering and the Alliants Experience Platform - including its Concierge and Messaging modules - streamlines the management of guest requests, reduces administrative workload, and eliminates time-consuming manual processes.
Digital marketing in the hospitality business is becoming more guest-focused than ever. AI-powered personalization tools handle tasks that used to consume staff time, such as sorting guest data or sending personalized offers. These trends indicate that hotel marketing in 2025 is centered on connection, convenience, and creativity.
Developers who succeed in challenging markets are intentional about where they build and what they build. Consumer preferences continue to evolve, and travelers today are seeking more than just a place to sleep. This is a contributed piece to Hotel Business , authored by an industry professional. Product type matters as well.
VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent. Self-check-in isnât just popularâit also drives business results. hotels outpace global peers in digital adoption, with 10.5%
VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent. Self-check-in isnât just popularâit also drives business results. hotels outpace global peers in digital adoption, with 10.5%
Business travelers are especially open to personalization, with 66% seeking tailored experiences and 41% interested in AI-powered personalization. Understanding traveler behavior and intent through data is key for destinations to plan and align their strategies with what travelers truly seek.
With PARâs innovative solutions, weâre creating efficiencies that empower our team and enhance every guest interaction.â PARâs cloud-based platform and open API architecture ensure seamless integration across systems, creating a tech stack thatâs flexible, reliable, and ready to grow with the business.
With PARâs innovative solutions, weâre creating efficiencies that empower our team and enhance every guest interaction.â PARâs cloud-based platform and open API architecture ensure seamless integration across systems, creating a tech stack thatâs flexible, reliable, and ready to grow with the business.
It is important to us that we meet our ambitions of true net zero carbon, by producing more energy than we consume over an annual period. Our intentions are to meet the 2050 standards when they come out and at this stage we are confident that we will. “As
Hotel Business sat down with Jeff Bzdawka to gain insight into his journey from SVP of global hotel technology at Hyatt to CEO of meetings and events data provider Knowland to his current role as president of Hapi , a data integration specialist. Technology needs to be used to drive business outcomes and enable experiences.
Lybra Assistant is ideal for all properties with more than 20 rooms, from independent hotels and branded groups, and those offering both leisure and business segments. During my time partnering with Chris, heâs demonstrated deep knowledge of our business, strong values and a clear commitment to our growth. Turner has served as Yum!
Tasks deemed suitable for AI include repetitive, data-intensive, or time-consuming duties such as summarizing policies, creating schedules, verifying paychecks, and approving time-off requests. This eliminates the need for manual data entry, reduces errors, and speeds up service across busy QSR environments.
Lybra Assistant is ideal for all properties with more than 20 rooms, from independent hotels and branded groups, and those offering both leisure and business segments. During my time partnering with Chris, heâs demonstrated deep knowledge of our business, strong values and a clear commitment to our growth. Turner has served as Yum!
Whatâs being reclaimed isnât just volume â itâs high-intent reservations that were already in motion, simply interrupted. But it points to a clear trend: todayâs cautious traveler often needs a little extra reassurance to move from intent to action â and small, well-timed nudges are helping hosts recover significant revenue.
Martin: We recognized the increasing consumer focus on health and wellness as an integral part of their living spaces, backed by trends in luxury real estate and wellness spending. What sort of feasibility did you conduct to justify the extra investment and go against the grain of focusing purely on cost efficiencies?
The gesture wasn’t grand or scripted, but it was intentional and personal. It’s sustained not by intention alone, but by structured, lived behaviors. Structured rituals that reinforce purpose Four Seasons was equally intentional, especially in its approach to daily and pre-shift meetings. We remembered. We anticipated.
With a small team, it is time-consuming to monitor multiple partners â this leads to failures and problems. Whatâs being reclaimed isnât just volume â itâs high-intent reservations that were already in motion, simply interrupted. So far this year, over 300 bookings have been recovered this way, totalling $1.2
And then my business partner, Helinda, my mother, she raised me, my parents divorced. Ryan Embree: And know, the conversations I’ve had, Brian, with these individuals, it’s also, you know, building something from the ground up, founding something, everything is intentional, right? So you really can rely on that business.
Stages of the Buyer Journey Awareness : Consumers identify a need and seek information through research, social media, and peer recommendations. Advocacy : Satisfied customers turn into brand champions, driving new business through word-of-mouth. Use co-creation and UGC to empower consumers. Why Map the Journey?
Under Davidâs leadership, Duetto scaled its business meaningfully, broadened its geographic footprint, introduced new products and solutions, and expanded the range of clients it serves. Whatâs being reclaimed isnât just volume â itâs high-intent reservations that were already in motion, simply interrupted.
Whatâs being reclaimed isnât just volume â itâs high-intent reservations that were already in motion, simply interrupted. But it points to a clear trend: todayâs cautious traveler often needs a little extra reassurance to move from intent to action â and small, well-timed nudges are helping hosts recover significant revenue.
These updates reflect DoorDashâs bold investment in global ad technologyâempowering businesses with greater control, clearer results and insights on their performance, and new ways to connect with customers both on and beyond the platform.
The brand is focused on delivering the fundamentals of seamless business and leisure travel, including clean, comfortable rooms, breakfast, free Wi-Fi and friendly service with a localised design. The post Marriott launches midscale brand for value-conscious consumers appeared first on Hotel Management.
Bangkok, Thailand – SiteMinder, the world’s leading open hotel commerce platform, has released the 2023 edition of the world’s largest consumer research on accommodation, which reveals that the global intent to travel over the next 12 months is highest among travellers from Asia and Latin America.
The highest consumer sentiment we’ve seen in 18 months strongly suggests we’re nearly back to normal. While inflation remains the biggest factor affecting finances, fewer people are cutting back and spending intentions have consistently improved since June 2022.
This is especially true for the future luxury consumers, often referred to as the Millennials and Gen Z, or even more precisely HENRYs (‘High earners, not rich yet’). This younger group of would-be spenders are developing a different approach to the idea of what a luxury brand should entail compared to the older generations of consumers.
This follows the Australian Competition and Consumer Commissions (ACCC) Draft Determination on 18 February indicating its intention to authorise the airlines integrated alliance, with final approval expected in March or April 2025. Today we welcome a new era for Virgin Australia, said Virgin Australia Group CEO Jayne Hrdlicka.
Themes that will be present in the upcoming year include: The resurgence of urban market performance and renewed investor interest: Urban hotels have seen a significant recovery with the reopening of international borders and the return of business and group demand.
and businesses must adapt to this new expectation. Besides providing a snippet of text describing the property, image link cards from various sources, and the hotel’s Google Business Profile, SGE will also allow travelers to ask AI follow-up questions. Here are the three ways to prepare for the new travel search powered by AI.
Why this works: Bundling vouchers with experiences adds perceived value, which increases purchase intent among consumers. Partner with local businesses and corporations, promoting your vouchers as an ideal way to show appreciation. Why this works: An easy-to-navigate website and high visibility increase voucher purchases.
This trend presents a challenge for businesses – how to stand out in voice search results? By optimizing for voice search, businesses can boost their visibility where more customers are looking—through their voice-activated devices. Prioritize local SEO Local SEO is crucial for businesses targeting community-based customers.
Google’s new brand profiles will help enhance hotels' online presence By Meaghan Reynolds, Marketing Specialist Google’s introduction of new brand profiles and AI branding tools empowers businesses to showcase their unique brand identities more effectively. Beyond keywords, SEO should focus on intent-based searches, are they a seafood haven?
Similarly, when it comes to growing your business, utilizing a strong SEO strategy for financial advisors can be a powerful tool to increase your visibility to new potential customers. For financial advisors, trust and authority are crucial when attracting business. What is SEO?
He continued, “While consumers continue to drive demand toward customizations and unique experiences, cities like ‘Chucktown’ that seek new development, and brands like Element that cater to extended-stay guests and seasoned business travelers, are what make guest experiences memorable and unique.
“Travel has become the most essential ‘non-essential’ experience today, and our latest global Ibis travel intent research shows that one in three respondents plan to travel more in 2025 than they have this year. At Ibis, we are perfectly positioned to cater to the evolving needs of this new generation of travellers.”
Marketing is all about connecting with consumers. Recent technology can help streamline your campaigns and drive more immersive, personalized marketing experiences for each of your consumers. You can use AI to gather data and produce hundreds of experiments like A/B testing to optimize your approach to consumer marketing.
Marketing is all about connecting with consumers. Recent technology can help streamline your campaigns and drive more immersive, personalized marketing experiences for each of your consumers. You can use AI to gather data and produce hundreds of experiments like A/B testing to optimize your approach to consumer marketing.
For hoteliers looking to deliver better experiences for travelers, and to improve their business in the process, there are a number of ways in which they can adapt to better suit travelers’ needs. This is a contributed piece to Hotel Business , authored by an industry professional.
From socializing in virtual worlds to conducting business meetings and shopping experiences, the Metaverse offers a ton of possibilities limited only by imagination. These interactions will then leave a lasting impression on consumers.
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