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Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact

BCV

Vanity metrics are surface-level statistics that may indicate popularity but don’t provide meaningful insights into business impact. Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. Without deeper insights, hotels risk investing in strategies that don’t contribute to business goals.

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10 Types of Tourists You Could Attract to Your Hotel

Hotel Speak

To earn more bookings from these adrenaline-hungry adventurers, you need to make an intentional effort to communicate the activities available around your hotel, and, ideally, that your team can handle all of their excursion bookings and arrange their itineraries.

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SURVEY: 70% of American Travelers Want to Skip the Front Desk

Hospitality Tech

Self-check-in isn’t just popular—it also drives business results. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent. hotels outpace global peers in digital adoption, with 10.5%

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MMGY: U.S. travel demand reaches four-year high

Hotel Business

travel consumers, the survey found that nearly 8 in 10 U.S. Americans intent to travel is reaching its highest level in almost four years, eclipsing even the spikes we saw in the immediate post-pandemic surge, said Simon Moriarty, VP, research and analytics, MMGY Travel Intelligence. trips per person. trips per person.

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Marriott introduces Marriott Media

Hotel Business

Marriott International has launched Marriott Media, signaling a change and a new chapter in how brands engage with consumers across the traveler journey, according to the company. Today’s travelers expect personalization and welcome thoughtful discovery,” said Peggy Roe, EVP/chief customer officer, Marriott International.

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IRIS and Alliants Partner to Elevate Digital Hospitality Services

Hospitality Tech

For hotel staff, the combined power of IRIS’s intuitive mobile ordering and the Alliants Experience Platform - including its Concierge and Messaging modules - streamlines the management of guest requests, reduces administrative workload, and eliminates time-consuming manual processes.

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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

Digital marketing in the hospitality business is becoming more guest-focused than ever. AI-powered personalization tools handle tasks that used to consume staff time, such as sorting guest data or sending personalized offers. These trends indicate that hotel marketing in 2025 is centered on connection, convenience, and creativity.