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Western Sydney to welcome first Marriott hotel in 2027

Hotel Management

Under an agreement with property developers JQZ, a 279-room new build premium hotel will be introduced as part of a large-scale mixed-use development on Church Street in the CBD. Marriott International is tapping into strong demand in Western Sydney with the signing of its first Marriott Hotel in Parramatta.

Retail 276
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Brand Building and The Guest Journey – an Unbreakable Bond

Hotel Speak

Hotel organizations have always invested heavily in their brands. For that reason, both hotel groups and independent properties are highly protective of their brand identities, which is understandable since the brand embodies their reputation in the market.

Branding 103
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How AI Connects Customer Data to Deliver Personalized, Cross-Channel Service in Hospitality

Hospitality Tech

Dev Nag, CEO/Founder, QueryPal 7/16/2025 In hospitality, it’s no secret that service isn’t just about solving a problem; it’s about ensuring there is no problem by knowing the guests well enough to solve it before they even ask. If they’re told one thing by the booking agent and another by the concierge, the brand feels disjointed.

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Flagship addition: Sunshine Coast property joins Choice Hotels’ Ascend Collection

Hotel Management

The beachside hotel is operated by franchisees, Chris and Olivia Taylor, who also operate First Light Mooloolaba on the Sunshine Coast, and previously managed Hervey Bay’s Oceans Resort and Spa, both positioned within the Ascend brand. Choice makes that happen on a global scale,” Chris added. It’s really about driving direct bookings.

Scale 245
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La Vie signs Norwest hotel with Giovaninno Navarra and Tony Merhi

Hotel Management

The full-scale renovation includes plans for redesigned guest rooms and function spaces, innovative dining experiences, and the development of a new grand ballroom to host 880 guests with a large dance floor. Navarra said the partnership with La Vie Hotels and Resorts represents a defining moment in the evolution of the Visy Dior brand.

Resorts 147
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How to build a strong travel brand: Guide for hotels

SiteMinder

What is a travel brand? A travel brand is an entity that makes a promise to guests about the experience they will have during their stay at a hotel, and the proof that is delivered at every touchpoint. Consider a mid-scale hotel group that markets itself as “easy business travel”.

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IRIS and Alliants Partner to Elevate Digital Hospitality Services

Hospitality Tech

This partnership enables hotels to deliver a faster, more efficient service while freeing up staff to focus on high-value, guest-centric interactions that enhance service quality and guest satisfaction. Together, we can help hotels deliver smarter service and better engagement at every touchpoint."