eHotelier

JUNE 17, 2025

Setting measurable objectives, such as higher guest satisfaction scores or improved ROI from marketing campaigns, will guide your decision-making process and help you evaluate success later. Step 5: Assess scalability and cost If your hotel has multiple properties or plans to expand, it is essential to choose a CDP that grows with your brand.

Scale

Hospitality Today

JULY 2, 2025

At the forefront of this shift is Agoda, the Singapore-based OTA, which has doubled its revenue since 2020 by leveraging in-house technology, open-source tools, and AI-driven personalisation. Local feel, global reach: Agoda adapts pricing, language, and UX to local markets (e.g.,

ROI

MediaBoom

JUNE 30, 2025

Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. When paired with a strong digital marketing plan that is well thought out and executed, hotels have reported a 40% higher guest loyalty rate and increased ROI by 564%.

Market

TravelNet

MAY 19, 2025

As always, make sure the services offered are a natural fit for your brand. Similar offerings can be worked into the OTA booking process, though the process can be more manual and dependent upon each OTAs specific rules. Such add-ons can then be easily mapped to your ledger.

Occupancy

Cloudbeds

APRIL 8, 2025

Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. It uses cookies to track and target these visitors, ensuring your brand stays top of mind even after they’ve left your site. Retargeting keeps your brand visible while remarketing encourages repeat visits.

Revenue

Social Hospitality

MAY 8, 2025

Targeted social campaigns : Hotels partner with influencers and run highly targeted ads to reach specific travel segments, increasing brand awareness and conversions. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. It should be seamless , showing real-time prices and availability.

Digital Marketing

AskSuite

JULY 23, 2025

It’s a direct path to bookings, brand trust, and digital reach. If your brand isn’t present where people start searching, you’re already behind. Optimize your bio with keywords Your Instagram bio is both a branding tool and one of the few pieces of text on your profile that Google can crawl.

Hotels

Hotelogix

JANUARY 19, 2025

Online Presence: Pictures That Speak Volumes Your website and OTA listings are your hotel’s digital storefront. Hospitality Net reports that listings with professional photos experience up to 93% higher engagement on OTAs. Partnering with local or travel influencers who align with your brand can create a powerful ripple effect.

Hotel Marketing

Hospitality Tech

JUNE 16, 2025

Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs.

Upsell

eHotelier

JULY 28, 2025

Working with HotelREZ, BlackBrick aims to position itself as the go-to urban aparthotel brand in South Africa. This ensures a balanced mix of corporate, leisure, and direct bookings and reduced OTA dependency. This ensures a balanced mix of corporate, leisure, and direct bookings and reduced OTA dependency.

OTA

AskSuite

MAY 22, 2025

It provides 24/7, multilingual support across major communication channels like WhatsApp , website chat, and social mediaalways aligned with the hotels tone of voice and brand positioning. From frictionless communication to relevant offers and faster bookings, AI sets brands apart and fosters stronger guest loyalty.

Hospitality

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.

Operations

Little Hotelier

MAY 19, 2025

The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility. The best will deliver incredible ROI, by securing you more bookings than ever before. Increase brand presence Putting your name up in lights online is easier said than done.

Market

Travel Media Group

MAY 15, 2025

Recently added Medallia surveys as well for some of the brands. And then from there, right, they need to know about hospitality, they need to know about different hotel brands. No matter whether it’s a big branded property or a small, independent property? Then it was, what about guest verified reviews on my brand site?

Travel

Hospitality Tech

JUNE 9, 2025

With more than 25 years of experience leading high-performing teams and driving strategic initiatives, Secor will play a key role in accelerating the brands growth, enhancing franchisee success, and continuing to streamline system-wide operations. Secor plans to further strengthen Taco Johns "people first" culture.

Consumer

Hospitality Tech

JUNE 9, 2025

His strategic leadership helped position the brand for long-term, sustainable growth. Earlier in his career, Cunningham held senior leadership roles at Dunkin’ and Inspire Brands , where he was instrumental in expanding the Dunkin’ and Baskin-Robbins footprint across the U.S. and Canada.

Operations

Hospitality Tech

JUNE 9, 2025

Together, the combined organization will serve more than 800 restaurant brands in 150,000+ locations and 100+ countries, representing 90% of the top 50 restaurant chains in the U.S. With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead.

Operations

Hospitality Tech

JUNE 9, 2025

With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead. Digital engagement isnt new; most brands have done the basics, but today were entering a more competitive and more challenging time than ever. and Canada.

Operations

Hotelogix

APRIL 17, 2025

When strategically implemented, entertainment becomes more than just a guest delight tool — it’s a driver of brand loyalty , ancillary revenue, and five-star reviews. Bottom Line for Hoteliers: These offerings increase dwell time, boost F&B participation, and convert passive guests into brand ambassadors.

Hotels

Hotelogix

APRIL 24, 2025

When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs.

OTA

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.

OTA

Little Hotelier

AUGUST 29, 2023

The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!

ROI

MediaBoom

AUGUST 6, 2024

A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.

Branding

Up Hotel

DECEMBER 9, 2024

The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. In addition, thesechannels are increasing the cost of your online advertising by bidding on your brand terms and driving down your avg ADR and soon this becomesa really niggling problem.

ROI

Travelboom Marketing

MARCH 21, 2024

Profitable Marketing Channels for Hotels CPC Marketing for Hotels Cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Paid Search Advertising Paid search, or pay-per-click (PPC) ads, allow marketers to reach a broad customers base, that may or may not know about your brand.

Market

MediaBoom

AUGUST 23, 2024

It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Core Values, Mission, and Vision: These are the foundational pillars of your brand.

Resorts

SiteMinder

SEPTEMBER 22, 2024

For medium-sized hotels, particularly those looking to boost their brand visibility and drive bookings , leveraging influencer marketing can be incredibly effective. Influencer marketing plays a vital role in boosting brand awareness, particularly in the hotel industry where visual storytelling is crucial. What are hotel influencers?

Market

Hotel Business

JANUARY 17, 2023

Many of the most successful brands begin this community-building with ongoing and interactive training on mission, vision, core values and business goals that help individuals connect their work to the larger organization. Every piece of your tech stack must deliver a positive ROI to your bottom line—that’s a given.

ROI

MediaBoom

NOVEMBER 28, 2024

Ultimately, travel promotion helps build brand awareness and fosters customer connections essential for sustained growth. 91% of consumers would like to watch more engaging video content from the brands they follow. The beauty of video marketing is that it is well-suited for travel companies and brands.

Travel

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. Creating Loyalty Programs to Retain Customers Loyalty programs transform occasional guests into devoted brand advocates by rewarding them for choosing your hotel. Let Mediaboom guide you.

Marketing Strategy

Fuel Travel

MARCH 28, 2023

For hotels, that’s a major ROI booster, and a big indication that mobile technology is becoming more vital than ever in the hospitality industry. All-in-all, a mobile app that can be used for services, requests, and general questions leads to more eyes on your brand.

Ancillary Revenue

Travelboom Marketing

NOVEMBER 7, 2023

OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms. Are you successfully converting your OTA bookings to direct guests? Is your percentage of OTA bookings in line with your goals? Reducing OTA commissions can be critical to success.

Hotel Marketing

Little Hotelier

JUNE 5, 2023

It includes a booking engine that integrates with your website – as well as its own website builder – and allows guests to make reservations directly with you, no OTAs required. One of the biggest challenges that small hoteliers face is the dominance of Online Travel Agencies (OTAs) like Booking.com and Expedia.

OTA

MediaBoom

AUGUST 1, 2024

Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. The average ROI on PPC in 2024 is 200 percent ! Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business?

Tourism

Hotel Business

OCTOBER 16, 2023

Elegant Hotel Collection has entered the luxury soft brand market, launching with 25 luxury hotels, targeting 50 properties globally by summer 2024. All Elegant properties have been selected to embody the five elements of the Elegant brand: Hospitality, Authenticity, Inclusivity, Innovation and Sustainability.

Hotels

Little Hotelier

MARCH 28, 2023

Familiarity builds over time, and when the customer is looking for a specific product or service, that brand will be front of mind. Ultimately, your content should aim to turn the audience not just into paying guests, but loyal customers and brand ambassadors. Why does my hotel need a content marketing strategy?

Market

Travelboom Marketing

MARCH 21, 2024

If leveraged successfully, cost-per-click advertising can attract and retain customers , as well as introduce your brand to a new audience. Increase Direct Bookings One of the top benefits of CPC marketing for hotels is the compatibility with the property’s booking engine, allowing people to seamlessly book directly with the brand.

Market