Hospitality Today

JULY 3, 2025

At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.

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OTA Accommodation Intent Hotels 45

STAAH

APRIL 22, 2025

Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. As distribution demands grow more complex, so does the need for a smart solution.

OTA 66

OTA Management Overbooking Revenue 66

Skift Blog

OCTOBER 30, 2024

Some of its planned features are far from brand-new, but combined together, the airline hopes it can take on the OTAs. Skift Take: Riyadh Air has unveiled its digital strategy. Josh Corder Read the Complete Story On Skift

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OTA Branding Travel 271

Hotelier Magazine

DECEMBER 17, 2024

By Eric Alister It goes without saying that Artificial Intelligence (AI) has unveiled to hotel and online-travel agency (OTA) brands the hidden powers of customer data collection for increasing operational efficiency and revenue. hotels are affiliated with approximately 328 brands. But thats not where the story ends.

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OTA KPI Hotels Branding 52

Hospitality Today

JUNE 23, 2025

For independent and boutique hotels without big-brand muscle, the problem is particularly acute. Key takeaways Secondary OTAs undercut rates: Small, non-major OTAs often list hotel rooms below official direct or OTA rates, leading to widespread rate disparities.

OTA 40

OTA Cost Per Click Digital Marketing Hotels 40

STAAH

JUNE 11, 2024

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.

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OTA Shopping Occupancy Overbooking 110

STAAH

JANUARY 6, 2025

Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Expedia, Trip.com, local OTA MG Group and STAAH GDS also retained spots on the list.

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OTA Global Distribution System B2B Accommodation 110

Hotel Speak

DECEMBER 18, 2024

The DMA currently identifies 24 core platform services as Gatekeepers, with Google a key player, alongside online travel agency (OTA), Booking.com, designated in May 2024. Services and products offered by the gatekeeper itself cannot be treated more favorably in ranking than similar services or products offered by third parties.

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Cost Per Click OTA Hotels Digital Marketing 97

Hospitality Tech

AUGUST 24, 2023

In the months since ChatGPT was released, average monthly searches for top OTA brands have dropped in half, demonstrating a declining interest in their brands and presenting hoteliers with an unprecedented opportunity to capitalize on a new direct bo

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OTA Branding 98

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.

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OTA Overbooking ROI Hotels 107

Hospitality Today

JUNE 8, 2025

This investment reflects an intensifying battle for customer acquisition, brand loyalty, and distribution control, as these companies diversify away from heavy reliance on Google by leveraging social media and AI. Key takeaways Marketing spend keeps rising OTAs spent $4.5B billion in 2024. billion in 2024.

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OTA Market Marketing Consumer 45

STAAH

JUNE 15, 2025

STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenue management. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard. Ready to future-proof your hospitality group?

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Hospitality OTA Overbooking Hotels 96

Hotel Speak

JANUARY 29, 2025

Houston TX, January 29 2025 Hotel technology specialist SHR has today launched the next generation of its booking engine, specifically designed to reduce booking abandonment by keeping guests fully immersed in a branded booking experience. An earlier study found that bookings in the hotel and lodging industry are abandoned 78.3%

OTA 89

OTA Hotels Upsell Revenue 89

STAAH

APRIL 29, 2025

GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.

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Revenue Management OTA Average Daily Rate 85

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16

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OTA Cost Per Click Hotels Cancellation 111

TravelNet

JULY 20, 2023

Listing your short-term rentals on Online Travel Agencies (OTAs) can amplify your visibility and attract potential guests, a phenomenon known as the Billboard Effect. As customers come to OTAs with specific desires, it’s crucial for hosts to meet and even exceed the expectations of prospective guests.

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OTA Cancellation Branding Shopping 98

Skift Blog

JANUARY 16, 2024

Skift Take: As brand loyalty and consumer retention become increasingly important business metrics, travel brands must find new and innovative ways to reach and engage consumers. Amazon Ads Read the Complete Story On Skift

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Travel Consumer Branding Business 348

MediaBoom

NOVEMBER 20, 2024

What makes some hospitality brands unforgettable while others fade into the background? Hospitality branding is the process of creating a distinctive identity for hospitality brands to foster guest loyalty and enhance experiences. It’s about more than just a logo—your brand represents the promise of an exceptional experience.

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Branding Hospitality Services Business 98

STAAH

JUNE 24, 2025

On most searches, Online Travel Agents (OTAs) dominate the results. And in many cases, they default to the OTA because it’s visible, fast, and easy. That means when a potential guest searches for your hotel, they’ll see a “Website” booking link alongside OTA listings — and that link takes them straight to your booking engine.

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Revenue OTA Resorts Branding 67

STAAH

MAY 18, 2025

Facing integration challenges Before using STAAH, they had no way of integrating all bookings which limited the team at Lackford Lakes Barns to increase online visibility by joining more online travel agents (OTAs). SwiftBook is highly customisable to fit the propertys brand.

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OTA Occupancy Branding Travel 94

STAAH

JUNE 17, 2025

If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Custom Branding : Your booking experience should look and feel just like the rest of your website. Why STAAH SwiftBook Stands Out STAAH SwiftBook is built to convert, it is fast, flexible, and fully tailored to your brand.

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Cancellation OTA Events Upsell 83

Hotel Speak

APRIL 18, 2025

But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. The problem is, this can actually hurt your brand, lower rate integrity, and compress margins.

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Revenue Average Daily Rate Revenue Management Hotels 93

Hotel Business

NOVEMBER 9, 2023

Global cloud-based market intelligence provider OTA Insight has rebranded to Lighthouse. “Our capabilities and vision have outgrown the OTA Insight name,” said Sean Fitzpatrick, CEO. The post OTA Insight rebrands as Lighthouse appeared first on hotelbusiness.com.

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OTA Forecasting Marketing Strategy Shopping 64

STAAH

MAY 20, 2025

Heres why a booking engine should be at the heart of your hotels digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Build Your Brand: A branded booking experience reinforces trust and professionalism.

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Upsell OTA Revenue Hotels 87

Hotelogix

APRIL 29, 2025

Today, on top of having to maintain parity in rates across all online channels, some OTAs even restrict hotels from offering subsidized rates on their own brand’s website. That way even if one of the OTAs are forced to change their policies, any potential negative repercussions for the property are minimized.

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OTA Hotels Hospitality Branding 52

Hotelogix

DECEMBER 17, 2024

The answer lies in its branding which creates a unique identity that connects with guests, ensuring your hotel stays top-of-mind when they decide where to stay. This blog highlights why hotel branding matters and shares practical strategies to help your property stand out. A strong brand builds trust because it shows consistency.

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Branding Hotels Market Marketing 52

STAAH

NOVEMBER 5, 2024

Hotel gift vouchers have numerous benefits: Vouchers enhance guest satisfaction, leading to brand advocacy and repeat visits, ultimately increasing hotel revenue and fostering long-term customer loyalty. Attracting new guests and boosting brand awareness. Limited time offers create a sense of urgency, prompting immediate purchases.

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Revenue Services OTA Occupancy 109

Hotel Management

DECEMBER 19, 2024

Holiday Inn Sydney Airport recently rebranded to a Crowne Plaza under Trilogy management Tony Ryan: I was working in London prior to Covid selling branded management companies and was then approached by some third-party management companies looking to expand into Europe and the UK. Grant Alchin: I think it’s about alignment.

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Closing Hotels Operations Branding 130

STAAH

JANUARY 21, 2025

Seamless Online Experience A cohesive online presence across social channels, online travel agents (OTAs) , and hotel websites is crucial. Instant Brand Storytelling The power of storytelling will be harnessed through instant, engaging content shared across social media platforms.

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Hospitality Tourism OTA Revenue 110

STAAH

MAY 28, 2025

trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.

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OTA Revenue Management Overbooking 66

STAAH

MAY 6, 2025

Diversify Your Distribution Channels Relying on one or two online travel agents (OTAs) puts your revenue at risk. A future-proof hotel spreads its presence across OTAs, metasearch engines, global distribution systems (GDS) , and even niche travel platforms. But its not just about being everywhere, its about being strategic.

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Global Distribution System OTA Hotels Email Marketing 89

TravelNet

JULY 8, 2025

It’s also about gaining more control over your money and your brand. There are special OTAs that cater to specific interests or travel styles. Build a Stronger Brand : When guests book through other sites, they often think more about the platform than your brand. It connects travelers worldwide with places to stay.

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OTA Market Marketing Branding 59

STAAH

JUNE 10, 2025

STAAH users benefit from tools that make showcasing and managing packages easy across OTAs and direct channels—ensuring consistency and visibility without manual hassle. They’re about creating experiences that feel personal, seamless, and valuable—while growing your revenue and brand loyalty in the process.

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OTA Hotels Travel Cancellation 83

STAAH

APRIL 8, 2025

Hoteliers face several challenges that include juggling between online travel agents (OTAs) to maintain rate parity and ensure smooth operations without overbookings or missed opportunities. STAAH connects to more than 500 OTAs, including niche channels.

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Management OTA Revenue Management Revenue 66

Hotelogix

NOVEMBER 30, 2023

Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. These statistics show why OTAs are essential for hotels.

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OTA Hotels Online Sales Market 59

STAAH

MAY 25, 2025

With STAAHs Channel Manager , the team gained a single command centre to manage rates, inventory, and availability across all online travel agents (OTAs). Managing rates and bookings across OTAs used to be a daily headache now its quick, accurate, and stress-free. Thats where STAAH came in.

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Overbooking Hospitality OTA Upsell 89

Hospitality Today

JUNE 26, 2025

Drawing comparisons to the early days of SEO, the study highlights how branded properties, strong guest reviews, and wide digital footprints dominate AI recommendations—and what independent hotels must do to remain competitive. Branded hotels dominate AI results 2 out of 3 hotel recommendations by AI are branded or part of a major group.

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OTA Hotels Branding Shopping 40