Hotel Management

SEPTEMBER 24, 2024

AHICE Group President James Wilkinson said the conference will focus on building positive growth in the sector, from improving occupancy and ADR to driving food and beverage revenue. The hotel sector is a major target market for many businesses. L-R Tony Ryan (Trilogy Hotels), Luke Moran (LA Co.)

Events

Inn Quest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Key goals: State your main objectives, such as increasing occupancy rates, boosting revenue, or expanding your hotel chain.

Business

SiteMinder

APRIL 11, 2024

Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Step 1: Create a cohesive Airbnb brand presence Establishing a cohesive brand presence on Airbnb is vital for hotel chains and property managers.

Dining

Hotelogix

AUGUST 6, 2024

Run targeted marketing campaigns to attract high-value guests. Make the best use of social media and content marketing. It helps in brand building and loyalty creation. Invest in guest-facing mobile apps to offer them contactless services across their association with your brand.

Revenue

MediaBoom

AUGUST 23, 2024

Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. This adds authenticity and depth to your brand.

Resorts

Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is important for building awareness of your B&B brand, and also instilling trust in the customers that have stayed with you before. Bed and breakfast advertising benefits Advertising and marketing your bed and breakfast has a number of benefits. This is called retargeting.

Marketing

MediaBoom

APRIL 11, 2023

You can expand first nationally and later even internationally through your inbound marketing campaigns without breaking the bank. Increase Brand Recognition Your brand is your strength. Outbound marketing tactics can introduce your brand to your audience, at least to an extent.

Digital Marketing

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. It drives bookings, increases brand awareness and boosts revenue. Improve occupancy rates during the low season? Or enhance brand visibility in your target market?

Hotel Marketing

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. These types of promotions are great for when you need to fill occupancy fast and should not be used all the time.

OTA

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Benchmarking against the market and key competitors.

Revenue Management

Hotelogix

OCTOBER 11, 2024

With over eighty million downloads and partnerships with travel brands across the globe, Hopper has become one of the top choices for hoteliers and travelers.   Hopper is valuable for small to mid-sized hotels looking to increase visibility and occupancy without overspending on marketing. How does Hopper work for hotels ? 

Occupancy

eZee Absolute

JANUARY 19, 2023

Additionally, if they want to conduct market research and gather customer data, they can leverage the hotel’s existing customer base. ” To build and maintain strong brand identity and build trust with guests, hotels must maintain consistency in message and branding. .”

Hotel Marketing

Xotels

AUGUST 15, 2022

In this particular case, the hotel’s management was under the impression the hotel was performing on target as the correct average rate per person was achieved. What new online marketing initiatives will we launch next year? How will we attract our different client target markets and niche guest segments.

Marketing

Little Hotelier

NOVEMBER 20, 2023

Boosted occupancy rates By understanding guest preferences and booking patterns, you can be more effective in how to market your property and price your rooms, resulting in higher occupancy rates. This will lead to more repeat visits and brand advocacy.

Upsell

Hotelogix

NOVEMBER 17, 2023

Your website should feature the unique selling points of your brand, compelling them to make a booking. This will help create a positive brand reputation, leading to a higher rank in search engines.    Direct bookings are an integral part of a hotel's distribution mix.

Target Marketing

SiteMinder

JULY 13, 2024

Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort. Each individual property must consider a pricing strategy (or strategies) that work best for their particular brand.

Revenue Management

Cloudbeds

MARCH 23, 2023

It’s often said that the internet is the great equalizer, but the reality is that online travel is dominated by players with huge marketing budgets, like OTAs and big hotel brands. Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites.

OTA

SiteMinder

SEPTEMBER 4, 2024

Booking conversions are crucial for your hotel because they directly impact both your revenue and occupancy rates. High conversion rates show that your marketing efforts are working effectively to turn interest into actual stays, which is the ultimate goal for any hotel. Table of contents Why are booking conversions important?

Hotels

Cloudbeds

MARCH 20, 2023

This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. Rather than depend on one or two booking channels, hotels can target market segments on multiple distribution channels such as OTAs, the GDS, and bed banks. Personalization comes from knowing your guests.

Hotel Marketing

Little Hotelier

JULY 16, 2024

This means managing supply and demand to hit your desired occupancy rate while also maximising the revenue returns for your business. Think about what a healthy occupancy rate will look like for you, and also how much revenue and profit you want to aim for. The main priority was to eliminate overbooking. Things are much better.

Management

Hotelier Magazine

DECEMBER 17, 2024

Armed with this knowledge, along with guests travel intentions, preferred dates of stay, and even age range, gender and place of origin, hoteliers create packages and promotions that drive direct bookings, while enhancing brand recognition and maximizing revenue along the way.

Revenue Management

SiteMinder

JANUARY 8, 2024

A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations

Travel Media Group

JULY 19, 2023

I knew that in order to really grow and expand my career, I needed to maybe step outside of the Marriott bubble, expand my horizons a bit into other brands, other hotel types, other ways of doing business. So for example, you know, we may have some hotels that summertime is their peak travel time and it’s their peak occupancy months.

Hospitality

SiteMinder

DECEMBER 20, 2023

Simply multiply your predicted average daily rate (ADR) by your occupancy rate. RevPAR , or revenue per available room, is one the easiest ways to predict revenue for a hotel. For example if your hotel is expected to be occupied at 80% with an ADR of $200, your RevPAR will be $160.

Business

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business? Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Digital Marketing

Xotels

APRIL 3, 2024

Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management

Hotelogix

AUGUST 27, 2024

While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. They handle bookings and often increase your occupancy rates by giving your hotel more exposure. Today’s digital travelers have many booking options.

Global Distribution System

StayNTouch

MAY 5, 2022

While targeted marketing and digital personalization are important components of a successful guest journey, they accomplish little if the guest has to wait in a long line for check-in, sleep in a hastily-cleaned room, or call multiple times to receive room service. .

Operations

SiteMinder

JANUARY 8, 2024

A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations

Catala Consulting

DECEMBER 28, 2023

By collecting and analysing data from various sources — including guest feedback, market trends, and operational metrics — hoteliers can make informed decisions that are more likely to result in improved guest experiences and operational efficiency.

Management

Hotelogix

OCTOBER 18, 2023

This leads to better utilization of room inventory and maximizes occupancy rates. Helps You Make Data-Driven Decisions Reservation systems offer detailed reports and analytics on occupancy rates, revenue, and guest preferences. This data allows hotels to adjust rates for peak and off-peak periods, optimizing revenue generation.

Business

Hotelier Magazine

MARCH 11, 2024

Occupancy rates have returned to pre-pandemic levels with ships largely at 95 per cent occupancy. Meeting and convention business continues to be strong for Vancouver and the city remains largely unaffected by the challenges other peer cities have had in re-building this segment of their market.

Tourism

Little Hotelier

JULY 18, 2024

7.25%) and some form of bed tax, occupancy tax, lodging tax or hotel sales tax (0%–20%). Consider producing a branded document that guides them through the process. Consider your target market, guest expectations and local norms when choosing your pricing strategy. US VAT: In the US there is no federal sales tax.

Sales

SiteMinder

AUGUST 29, 2023

It’s not just about erecting a structure; it’s about creating an environment that resonates with the intended brand image and guest expectations. Think about introducing occupancy sensitive cooling and heating systems that adapt to when people are present in the room.

Revenue

SiteMinder

OCTOBER 11, 2022

Develop a better rapport with your target market segment. Hotel management software not only benefits returning guests but the technology will allow you to reach out to new markets that would not have discovered your brand. Loyal guests that have stayed in your property a few times will appreciate the improved experience.

Hotels