This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. Here are 5 overlooked online travel agent (OTA) mistakes — and how to fix them. The OTA adds a member discount on top. The OTA adds a member discount on top. Here’s what happens: You run a mobile rate or country discount.
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. Here are 5 overlooked online travel agent (OTA) mistakes — and how to fix them. The OTA adds a member discount on top. The OTA adds a member discount on top. Here’s what happens: You run a mobile rate or country discount.
What is a travel brand? A travel brand is an entity that makes a promise to guests about the experience they will have during their stay at a hotel, and the proof that is delivered at every touchpoint. Those details back up the promise and set the property apart from the sea of generic listings on OTAs.
Solid occupancy isnt enough anymore. While occupancy is still a core metric, relying on it too heavily can leave your property management business vulnerable to seasonal swings, economic uncertainty, and a volatile demand environment. Why You Cant Rely on Occupancy Alone First, lets state the obvious: you dont control demand.
Hotel gift vouchers have numerous benefits: Vouchers enhance guest satisfaction, leading to brand advocacy and repeat visits, ultimately increasing hotel revenue and fostering long-term customer loyalty. Attracting new guests and boosting brand awareness. This can help in managing occupancy rates more effectively.
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. The problem is, this can actually hurt your brand, lower rate integrity, and compress margins. can result in a stable revenue stream.
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.
trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.
While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. Knowing your competitors allows you to study their branding, offers, and guest feedback. Before diving into how compsets have evolved, well first revisit the basics. Refine messaging.
Hotelogix Web Booking Engine Integration Hotelogix offers a robust web booking engine that can be seamlessly integrated with Google Ads to enhance your hotel’s online presence and booking capabilities: - Direct bookings : Hotelogix’s booking engine allows guests to book directly on your website, reducing commission costs from OTAs.
A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. OTAs like Expedia and Booking.com may reject your listing if your ad copy or images don’t meet their standards.
Bidding platforms give you a quiet back door to move those vacant rooms, protecting the rates guests see on OTAs while topping up revenue that would otherwise slip away. Lift occupancy on slow dates Mid-week lulls and shoulder seasons often hurt RevPAR. Learn more How do hotel bidding sites work?
Unlocking profit for its clients has become synonymous with the brand over the years. Now the property is attracting a wide range of guest segments, operating at 75% occupancy, and turning a profit that the owners can use as leverage to sell the business and move onto new challenges. Let’s look at five examples.
With STAAHs Channel Manager , the team gained a single command centre to manage rates, inventory, and availability across all online travel agents (OTAs). The pooled inventory model ensures that every room is available to sell across all platforms simultaneously maximising occupancy and reducing spoilage.
Suite Success: Masters of Hospitality Hosted by Katie Cline, Suite Success tries to unlock the secrets behind the world’s most successful hotel and hospitality brands. The Boostly Podcast is for hospitality business owners, managers, and marketers looking to enhance their direct booking strategies and gain independence from OTAs.
These expenses represent the allocated cost of assets that are either tangible (such as buildings, furniture, and equipment) or intangible (such as brand rights and permits) over their useful life. Depreciation and amortization. Although they are non-cash expenses, they can have an impact on the bottom line. Rent costs.
Facing integration challenges Before using STAAH, they had no way of integrating all bookings which limited the team at Lackford Lakes Barns to increase online visibility by joining more online travel agents (OTAs). SwiftBook is highly customisable to fit the propertys brand.
Every hotelier dreams of high occupancy, steady revenue, and a thriving business year-round. Theres a tendency to rely on one-off discounts, flash sales, or online travel agencies (OTAs) to fill rooms quickly without building a sustainable demand pipeline. And if you ask, theyll all agree demand generation is the key to success.
It helps define your property’s value, clarify your brand positioning, and attract the right type of guest. Being clear about where your property sits helps you: Attract the right travellers; Price rooms more effectively; and, Build a stronger, more consistent brand. Hotels have more room to build a brand.
Independent operators have long lacked access to the kind of loyalty infrastructure and technology that branded hotels receive when they join a major flag. Brand loyalty is fading, especially among 18â34-year-olds, and younger buyers place less importance on legacy brand reputation, prioritizing peer reviews and visual content instead.
Hospitable sends professional, branded messages to prompt deposit payments, issue reminders, and confirm the depositâs release, keeping the guest experience clear and consistent without adding extra work for hosts. This verification is built into the deposit flow, so hosts donât need to chase guests or use separate screening tools.
The event brought together thousands of owners, operators and industry partners for nearly 100 educational sessions, a trade show to connect owners with qualified vendors and brand sessions to hear from Choice leaders about recent performance success and where the company is investing to help drive revenue and lower costs.
This blog will break down what Visito does, how it works, and why its becoming the go-to AI solution for modern hospitality brands. By integrating these two advanced capabilities into their tech stack, hotels can drive higher booking conversions, maximise occupancy, and unleash greater revenue potential effortlessly.
The answer lies in its branding which creates a unique identity that connects with guests, ensuring your hotel stays top-of-mind when they decide where to stay. This blog highlights why hotel branding matters and shares practical strategies to help your property stand out. Read More : Tips to improve hotel occupancy 1.2.
Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. It uses cookies to track and target these visitors, ensuring your brand stays top of mind even after they’ve left your site. Retargeting keeps your brand visible while remarketing encourages repeat visits.
Hotels can configure the solution at the chain, brand, or property level for brand consistency and control. Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs.
Say you convinced a couple of owners to add nice desks and faster WiFi, promoted those properties to remote workers, and saw an uptick in occupancy. For a brand, it can create loyalty. Connect the dots Great experiences link the elements of the overall experience so they reinforce each other and your brand. It just is.
It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. Ability to leverage occupancy information through the property management system (PMS) and can optionally be expanded to deliver additional services.
Omnichannel Communication Platforms These tools unified communications across multiple platforms such as WhatsApp, OTAs, Facebook Messenger, Instagram, and live chat in one interface. Integrated platforms enable centralized monitoring of performance, guest preferences, and brand standards without micromanaging each propertys tech stack.
Recently added Medallia surveys as well for some of the brands. And then from there, right, they need to know about hospitality, they need to know about different hotel brands. No matter whether it’s a big branded property or a small, independent property? Then it was, what about guest verified reviews on my brand site?
Keep them coming back for easier and cheaper occupancy boosts. AI tools now reflect your brand voice , ensuring responses are authentic and aligned with your hotel's unique personality. Hotelogix offers customizable response templates that maintain your brand voice while saving you precious time.
With more than 25 years of experience leading high-performing teams and driving strategic initiatives, Secor will play a key role in accelerating the brands growth, enhancing franchisee success, and continuing to streamline system-wide operations. Secor plans to further strengthen Taco Johns "people first" culture.
Today, it combines deeply discounted travel content with financial products like cashback debit cards, credit-building tools, and cash advancesâall targeted at price-sensitive consumers underserved by mainstream OTAs. Super.com is seizing the moment, often appearing with discounted offers that undercut both hotels and larger OTAs in price.
Faced with persistent labor shortages, increased price sensitivity from travelers, and a rising market share for branded hotels which now represent 72% of all US hotels independent operators must sharpen their strategies to stay ahead. The findings reveal 2025 is set to be the year of optimizing performance for independent hoteliers.
Faced with persistent labor shortages, increased price sensitivity from travelers and a rising market share for branded hotelswhich now represent 72% of all U.S. OTAs continue to dominate: In 2024, online travel agencies (OTAs) captured 61% of all bookings for independent properties, which are far more reliant on OTAs than branded hotels.
Whether it’s a well-crafted website, partnerships with OTAs, or engaging social media, creating a strong online footprint is how you turn searches into bookings. Website: Your Digital Storefront Your hotel’s website is the first step in building your brand’s presence. How to Sign Up with OTAs?
With these enhancements, we aim to tap into newer market segments where hospitality properties are increasingly looking at boosting occupancy and revenue, positioning them at the forefront of a rapidly evolving industry where guest choice is paramount. Hotelogix is now compliant with Shomoos.
His strategic leadership helped position the brand for long-term, sustainable growth. Earlier in his career, Cunningham held senior leadership roles at Dunkinâ and Inspire Brands , where he was instrumental in expanding the Dunkinâ and Baskin-Robbins footprint across the U.S. and Canada.
When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs.
Together, the combined organization will serve more than 800 restaurant brands in 150,000+ locations and 100+ countries, representing 90% of the top 50 restaurant chains in the U.S. With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead.
With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead. Digital engagement isnt new; most brands have done the basics, but today were entering a more competitive and more challenging time than ever. and Canada.
Meanwhile, nationwide hotel occupancy reached 67.5% 👉 Read Also - Motel vs. A cloud-based PMS not only streamlines front desk operations but also integrates seamlessly with tools like a channel manager to ensure real-time room availability across OTAs, reducing overbookings and manual errors.
Sustainability Tech: Eco-Friendly Hospitality Reimagined Green initiatives are at the forefront of hotel innovation: Smart Energy Management: AI-driven systems optimize energy use based on occupancy and environmental factors. Cross-brand and cross-industry point utilization.
Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content