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G6 Hospitality Announces Results of Its Revenue Management Program

Lodging

DALLAS, Texas—G6 Hospitality, the parent company of Motel 6 and Studio 6, announced the results of its Revenue Management Services (RMS) program. The RMS program leverages proprietary automation tools, daily competitive set monitoring, and bi-weekly strategy calls with revenue managers.

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The Equeva Group discovers new revenue potential with SiteMinder’s Metasearch Manager

SiteMinder

improvement in performance to previous solution Achieve better results just like The Equeva Group What if you could boost your hotel's efficiency and revenue while also reducing your workload? A platform to rely on SiteMinder is the industrys leading platform, unlocking the full revenue potential of hotels globally.

Revenue 52
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Why franchise a hotel: 5 best hotel franchises

SiteMinder

A hotel franchise is a business model where an independent hotel owner operates under the brand and management system of an established hotel chain. In exchange for fees, the franchisor provides access to brand recognition, marketing resources, reservation systems, and operational support. What is the purpose of hotel franchising?

Hotels 52
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Key appointments: 25hours Hotel The Olympia, Novotel Geelong

Hotel Management

25hours Hotel The Olympia will encourage our team in nurturing the creative, entrepreneurial spirit that is so core to our brand,” said 25hours Hotel Olympia General Manager, Jeremy Colahan. “We She boasts extensive financial acumen and leadership experience within lifestyle and luxury brands.

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Larry Bryant appointed Director of Sales & Marketing at La Peer Hotel in West Hollywood

eHotelier

In his new role, Bryant will lead all sales and marketing initiatives, with a focus on driving revenue, fostering sales goals and building strategic partnerships that deepen the hotel’s connection to West Hollywood’s cultural and creative communities.

Sales 52
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G6 Hospitality adds more than 150 corporate clients in 2025

Hotel Business

G6 Hospitality , the parent company of Motel 6 and Studio 6, has added more than 150 corporate clients this year. The company reports significant growth in its corporate segment, with a 26% increase in revenue in Q1 2025 vs. the same period last year. These new corporate clients are primarily from Texas, California and Florida.

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G6 Hospitality invests $10M to grow website, app

Hotel Business

G6 Hospitality , which operates the Motel 6 and Studio 6 brand, has invested $10 million in marketing to grow its website and the My6 app. The company plans to accelerate G6 Hospitality’s growth, targeting the addition of more than 150 hotels in 2025 under the Motel 6 and Studio 6 brands.

Motels 59