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Cornell Research: Successful Service Branding: Lessons for Hospitality Managers

Hospitality Net

Hospitality brands today face a brutally competitive environment characterized by a “sea of sameness” that threatens to drive all brands in a race to the bottom.1 1 However, little empirical information exists on how to best manage service brands in general and hospitality brands in particular.

Services 192
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Aligned Hospitality Management Adds The M Solvang to Portfolio

Lodging

PHOENIX, Arizona—Aligned Hospitality Management continued its growth by adding The M Solvang to its portfolio. In recent years, Aligned Hospitality Management’s expansion has been marked by acquisitions and diversification into new markets.

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Aimbridge Hospitality Acquires Terrapin Hospitality Management Portfolio

Lodging

PLANO, Texas— Aimbridge Hospitality, a leading global hospitality company, has assumed management of 71 hotels previously operated by Houston-based Terrapin Hospitality.

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Successful Service Branding: Lessons for Hospitality Managers

Hotel News Resource

We have long understood successful goods branding, but we have not studied how successful services branding differs from that of goods branding. This article attempts to fill that void by analyzing 11 years of data in an empirical study of goods and service brands to determine how service brands succeed.

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Rosewood Hotel Group Accelerates Growth And Evolution Across Its Four Distinctive Brands

Hospitality Net

Rosewood Hotel Group, one of the world’s leading global lifestyle and hospitality management groups, continues to expand its global footprint and evolve its four brands – Rosewood Hotels & Resorts®, New World® Hotels & Resorts, Asaya, and Carlyle & Co.; and residential business, Rosewood Residences.

Branding 207
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Aligned Hospitality Management names Deborah Lahti COO

Hotel Business

Aligned Hospitality Management has appointed Deborah Lahti as its new COO. She joins Aligned’s corporate team to lead and manage the company’s daily business operations, working closely with department heads and supervisors to support day-to-day hotel and corporate initiatives.

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Hospitality Management rebrands two hotels

Hotel Business

Wichita, KS-based Hospitality Management LLC has switched brands on its Best Western Plus hotels in Lawrence, KS, and Norman, OK, and is now operating each under the name StoneHill, Trademark Collection by Wyndham. Martens, CEO, The Martens Companies and its subsidiary, Hospitality Management LLC.