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LE: Extended-stay brands continue pipeline dominance in Q2

Hotel Business

Extended-stay brands continue pipeline dominance Extended-stay brands continue to remain popular with developers, accounting for 38% of the projects under construction, 43% of projects scheduled to begin within the next 12 months and 37% of projects in the early planning stage. extended-stay supply by 5.0%. growth in U.S.

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How AI is Reshaping Hotel Digital Marketing in 2025

Social Hospitality

Hotels can now deliver individualized guest experiences at scale by tapping into rich data sets, including booking patterns, past stay preferences, loyalty behaviors, and even social media engagement. Predictive analytics can forecast demand, helping hotels optimize staffing levels and inventory.

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LE: Record number of projects in U.S. construction pipeline

Hotel Business

LE analysts report that the upper-midscale chain scale continues to have the largest project count in the U.S. The upscale chain scale follows with 1,407 projects/174,127 rooms. Together, these two chain scales comprise 60% of all projects in the total pipeline. stands at 1,969 projects/262,048 rooms. supply increase.

Pipeline 105
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LE: Nearly half Europe’s pipeline currently under construction

Hotel Business

Notably, combined hotel renovations and brand conversions in Europe have shown strong growth at the Q1 close, with 718 projects/93,305 rooms and representing a 32% increase in projects and a 26% increase in rooms year-over-year. LE analysts forecast a total of 355 new hotels/47,549 rooms to open by year-end 2025.

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LE: Q1 Middle East under-construction projects increase 8% YOY

Hotel Business

By chain scale, LE analysts report several record highs reached in Q1 2025. The luxury chain scale achieved all-time high totals with 185 projects/42,268 rooms, while the upper-upscale chain scale reached record highs with 153 projects/37,946 rooms. Egypt follows with record-high counts of 125 projects and 28,768 rooms.

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Canadian construction pipeline grows 13% YOY

Hotel Business

By chain scale, upper-midscale hotels dominate with 132 projects/14,039 rooms, representing 40% of the total projects and 32% of rooms in the pipeline. Renovation and brand conversion activity reached new highs as well. LE is forecasting 43 new hotels/5,321 rooms to open in 2025, representing continued growth in supply.

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U.S. hotel construction pipeline hits 749K rooms at Q1 2025 close

Hotel Business

hotel construction pipeline is being driven in large part by the introduction of more than 120 new brands since 2017 and focused development in two high-performing segments: the upper-midscale chain scale and extended-stay accommodations. The expansion of the U.S. This anticipated total of 740 new hotels (83,548 rooms) represents a 1.5%