Lure Agency

OCTOBER 16, 2022

How do you know if your hospitality marketing strategy drives the most revenue possible? As a hospitality business, it’s important to understand your digital marketing ecosystem and how it all translates to the bottom line. Additionally, you’ll uncover how you can find the heart and soul of your brand.

Digital Marketing 52

Digital Marketing Market Marketing Business 52

Hospitality Net

DECEMBER 4, 2023

In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel.

Digital Marketing 176

Digital Marketing Market Marketing Hotels 176

gcommerce

AUGUST 9, 2023

TikTok launches text posts A content format previously unavailable to brands is now live on TikTok. Brands can now share text posts on the social media platform. The post Flywheel News | July 2023 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions.

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

Hospitality Net

MARCH 27, 2024

A company’s website serves as a powerful conduit for customer engagement, brand representation, and revenue generation. Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact with potential guests.

Management 207

Management Digital Marketing Revenue Hotels 207

gcommerce

SEPTEMBER 14, 2023

TikTok Officially Announces Search Ads According to TikTok, 58% of users discover new brands or products on the platform. The post Flywheel News | August 2023 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions. Have you noticed this in your Google UA accounts yet? Learn more here.

Digital Marketing 105

Digital Marketing Market Marketing Hotels 105

MediaBoom

SEPTEMBER 28, 2023

In today’s digital marketing landscape, capturing and converting current and potential customers takes more than just a visually appealing website. Your entire digital presence must also be optimized to deliver the great user experience consumers today have come to know and expect. The key to accomplishing that?

Digital Marketing 52

Digital Marketing Market Marketing Marketing Strategy 52

Q4Launch

JUNE 29, 2023

How to maximize your digital marketing efforts to increase your revenue Digital marketing empowers property managers to increase brand recognition and make prospective guests more aware of their listings. Effective digital marketing tactics can supercharge your bookings and hack your revenue streams.

Digital Marketing 52

Digital Marketing Market Marketing Email Marketing 52

Horizon Hospitality

APRIL 18, 2023

branded hotels, and sponsored ads, how can small properties stand out? They can do things like create and schedule social media posts (like Buffer or Hootsuite), design your digital marketing material (like Canva), and automate email campaigns (like MailChimp). Find links to these and other marketing tools here.

Digital Marketing 52

Digital Marketing Market Marketing Hotels 52

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? Many marketers use brand storytelling to cater to these unique values.

Branding 83

Branding Market Marketing Digital Marketing 83

gcommerce

FEBRUARY 13, 2023

There is something about your hotel’s brand, your identity, that resonates with them. Make sure your digital messaging stays true to your brand platform. Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

gcommerce

MARCH 16, 2023

At GCommerce, we are organizing our hotel marketing services and our client advocacy around these trends. We’re creating webinars, giving speeches and writing articles to help educate our family; the hospitality family; about these changes. You have to change the way you communicate as a brand. As GenZ goes, so goes the world.

Digital Marketing 98

Digital Marketing Business Market Marketing 98

gcommerce

FEBRUARY 9, 2023

The Power of Brand Collaborations Looking for new ways to inject fresh, excitement into your brand messaging or expand your reach to like minded audiences? It’s time you looked into the power of brand collaborations. Learn more here with some great examples to get you started.

Digital Marketing 52

Digital Marketing Market Marketing Hotels 52

Tambourine

MARCH 16, 2023

Humanist Hospitality, an award-winning operator of leading hospitality brands and a wholly-owned subsidiary of Vision Hospitality Group, has partnered with Tambourine, the Fort Lauderdale-headquartered digital marketing technology company serving hotels, resorts, and tourism destinations worldwide, for the creation and management of its custom hotel (..)

Hospitality 75

Hospitality Digital Marketing Tourism Resorts 75

MediaBoom

MAY 3, 2024

In 2024, Bain & Company reports 70% of luxury consumers prioritize brands reflecting their values. What Defines Luxury Brand Identity? Luxury brand identity is the deliberate shaping of how you wish to be perceived—encompassing associations, positioning, and brand personality.

Branding 52

Branding Consumer Market Research Target Marketing 52

Hospitality Net

JANUARY 28, 2024

Your marketing content should tell a consistent "story" about your hotel’s value proposition and brand, and inspire travelers to consider and eventually book your property. This is marketing 101. If it is not, then you are hurting yourself by alienating your prospective guests and sending them to the competition.

Market 183

Market Marketing Hotel Marketing Digital Marketing 183

Hospitality Net

DECEMBER 1, 2023

In his role as founder of digital marketing agency Jadewolf, David Nickel, helps luxury travel brands generate qualified leads and direct bookings. His secret: A scalable luxury persona.

Digital Marketing 140

Digital Marketing Travel Branding Market 140

MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market. Take, for instance, the iconic luxury fashion house, Chanel.

Branding 82

Branding Market Marketing Digital Marketing 82

Hospitality Net

NOVEMBER 28, 2023

Sojern, the leading digital marketing platform built for travel, is excited to announce the launch of the “State of Destination Marketing” report for destination marketing organizations (DMOs).

Market 162

Market Marketing Digital Marketing Tourism 162

MediaBoom

APRIL 11, 2024

In a world of ever-evolving marketing trends, email remains a powerful tool for luxury brands. Email marketing for luxury brands is a strategic tool to enhance brand prestige, deeply engage affluent customers, and increase sales. We’ll then explore the significant advantages of luxury email marketing.

Email Marketing 52

Email Marketing Branding Market Marketing 52

Hotel Speak

FEBRUARY 13, 2024

80 DAYS , the award-winning, full service creative and digital marketing agency that specialises in hospitality, announces its participation at both ITB Berlin and the Independent Hotel Show Amsterdam in March 2024. For more details on each event, please see below. ITB Berlin March 5-7 Messe Berlin Stand 109, Hall 10.1

Digital Marketing 91

Digital Marketing Services Market Marketing 91

Hospitality Tech

JUNE 4, 2023

Individual locations will benefit from targeted multi-channel initiatives, automatically triggered by real-time local POS, inventory, weather, and other data — all on-brand with local flavor.

Digital Marketing 52

Digital Marketing Market Marketing Branding 52

Social Hospitality

OCTOBER 17, 2023

In the ever-evolving landscape of B2B marketing, the pursuit of qualified leads remains a paramount challenge for businesses. Success in the B2B space now hinges on adapting to the changing dynamics of digital marketing. Digital PR plays an instrumental role in establishing trust and credibility within the B2B market.

B2B 32

B2B Digital Marketing Market Marketing 32

Up Hotel

APRIL 25, 2024

In Part 1 of our exploration into the power of social media in the hotel and hospitality industry, we delved into the myriad ways in which platforms like Facebook , Instagram , Twitter , and LinkedIn can revolutionise the way hotels connect with their guests, build brand loyalty, and drive bookings.

Hospitality 52

Hospitality Target Marketing Digital Marketing Hotels 52

Hotel Business

MAY 16, 2024

Oracle Hospitality has signed an agreement with Choice Hotels International to extend the AI-powered merchandising solution, Oracle Nor1, to Choice’s portfolio of upscale hotels to help them capitalize on incremental revenue opportunities.

Upsell 59

Upsell Digital Marketing General Manager Revenue 59

Q4Launch

SEPTEMBER 21, 2023

By following these six steps for vacation rental branding , you can achieve this goal and showcase the unique qualities of each home. Q4Launch is a trusted vacation rental marketing partner with over 15 years of experience in the hospitality industry. Access Our Digital Marketing Tools 1.

Branding 52

Branding Digital Marketing Services Market 52

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotel marketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

The Hotels Network Blog

MARCH 27, 2024

A company's website serves as a powerful conduit for customer engagement, brand representation, and revenue generation. Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact with potential guests.

Digital Marketing 52

Digital Marketing Management Revenue Hotels 52

Hotel Business

JULY 12, 2023

Hotel management company Springboard Hospitality has hired five new executives. The new leaders will focus on continuing to elevate and enhance the guest experience across all properties and strengthening the company’s marketing and revenue operations. Most recently, he was head of marketing for Aparium Hotel Group.

Digital Marketing 97

Digital Marketing General Manager Retail Marketing Strategy 97

Hotel Management

AUGUST 7, 2023

Ovolo’s Group Director of Marketing Stephen Howard will relocate to Hong Kong to work alongside Founder and Executive Chairman, Girish Jhunjhnuwala, with a focus on future branding and group initiatives. As previously reported by HM , Alexander Barnett has been appointed Marketing Communications Director for Australia.

General Manager 237

General Manager Digital Marketing Management Market 237

Hotel Business

MAY 14, 2024

Omni Hotels & Resorts has appointed Michael Innocentin as its chief marketing officer (CMO). Innocentin will oversee the planning, development and execution of all brand marketing initiatives, including advertising, public relations, social media, the website and digital campaigns.

Digital Marketing 59

Digital Marketing Retail Marketing Strategy Resorts 59

Hotel Speak

FEBRUARY 15, 2024

80 DAYS Hall 10.1 | Stand 109 80 DAYS is an award-winning, full service creative and digital marketing agency that specialises in hospitality, working with some of the world’s most respected hotel and travel brands. Get in touch to add your brand to the ‘must-visit’ list for 2024.

Digital Marketing 110

Digital Marketing Revenue Online Sales Revenue Management 110

Travel Media Group

MAY 1, 2024

Global Brand Head at Embassy Suites by Hilton, Bonnie Campagnuolo, is recognized as a TMG Hospitality Trailblazer as Embassy Suites celebrates its 40th anniversary! This episode gives viewers an inside look at what has made the brand successful over the last 40 years and what is on the horizon for Embassy Suites.

Hospitality 52

Hospitality Branding Market Marketing 52

Social Hospitality

DECEMBER 11, 2023

Marketers are leveraging AR filters and VR simulations to create interactive content that captivates audiences. According to Jessica Chen, a leading digital marketing strategist, “ Immersive content is not just a trend; it’s a paradigm shift. AI and hospitality go hand-in-hand since hotels are so customer-centric.

Market 147

Market Marketing Shopping Branding 147

gcommerce

MAY 3, 2023

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

Market 97

Market Marketing Cost Per Click Digital Marketing 97

Up Hotel

DECEMBER 13, 2022

Social media is a powerful tool for hotels and hospitality businesses to reach their target audiences, build relationships with customers, increase brand awareness, and drive more direct bookings. Businesses within the hospitality industry must utilise a range of social platforms to reach potential customers and stay competitive.

Hospitality 52

Hospitality Digital Marketing Marketing Strategy Hotels 52

eHotelier

MARCH 27, 2024

A company's website serves as a powerful conduit for customer engagement, brand representation, and revenue generation. Nowhere is this more evident than in the hospitality industry, where a hotel website frequently marks the first point of contact with potential guests.

Management 52

Management Digital Marketing Revenue Hotels 52

Social Tables

JANUARY 14, 2022

Hospitality professionals saw the industry undergo tremendous changes in 2021. Many hospitality conferences and conventions were virtual or hybrid events , while others were forced to cancel altogether. As a result, many industry professionals are wondering what to expect from the top hospitality conferences of 2022.

Hospitality 158

Hospitality Events Tourism Business 158