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Consumers want more than low prices

Hospitality Today

Driven by inflationary aftershocks and economic uncertainty, a broad spectrum of Americans—especially high-income earners—are actively seeking brands that offer more perceived value. These MVP brands are growing their share of consumer spending through quality, trust, and service—not just price cuts.

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Beyond bookings: How OTAs became strategic partners for hotels

Hospitality Today

Hotels must market based on traveler intent, not just their own priorities. Jul 4, 2025 • Hospitality Brand USA hit with major funding cut in new budget bill - Tourism agency forced to scale back as federal matching funds drop from $100M to $20M despite upcoming global events and recovery needs. weve got you covered.

OTA
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Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact

BCV

Social media has become a powerful tool for hotels to engage with guests, showcase their brand, and drive bookings. Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. Example : A beachfront resort creates a branded hashtag for guests to use when sharing their experiences.

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10 Digital Marketing Mistakes Hotels Often Make (and How to Fix Them)

STAAH

According to a BrightLocal survey, 87% of consumers read online reviews before making a booking decision. A study by Epsilon found that 80% of consumers are more likely to book with brands that offer personalized experiences. Hotels without a crisis communication plan risk damaging their brand reputation.

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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

Use pre-written templates or AI for faster response and maintain a friendly, consistent brand tone. Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional. Personalise your review responses using STAAH’s AI tool, instead of relying on generic templates.

OTA
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Marriott introduces Marriott Media

Hotel Business

Marriott International has launched Marriott Media, signaling a change and a new chapter in how brands engage with consumers across the traveler journey, according to the company. This longer-form placement gives brands a unique opportunity to connect through narrative that engages travelers with in-room content throughout their stay.

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SURVEY: 70% of American Travelers Want to Skip the Front Desk

Hospitality Tech

Whether by phone, text, email, or chat, VAIA speaks with a warm, empathetic and conversational tone that reflects the property’s brand voice. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.