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Driven by inflationary aftershocks and economic uncertainty, a broad spectrum of Americansâespecially high-income earnersâare actively seeking brands that offer more perceived value. These MVP brands are growing their share of consumer spending through quality, trust, and serviceânot just price cuts.
Hotels must market based on traveler intent, not just their own priorities. Jul 4, 2025 ⢠Hospitality Brand USA hit with major funding cut in new budget bill - Tourism agency forced to scale back as federal matching funds drop from $100M to $20M despite upcoming global events and recovery needs. weve got you covered.
Social media has become a powerful tool for hotels to engage with guests, showcase their brand, and drive bookings. Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. Example : A beachfront resort creates a branded hashtag for guests to use when sharing their experiences.
According to a BrightLocal survey, 87% of consumers read online reviews before making a booking decision. A study by Epsilon found that 80% of consumers are more likely to book with brands that offer personalized experiences. Hotels without a crisis communication plan risk damaging their brand reputation.
Use pre-written templates or AI for faster response and maintain a friendly, consistent brand tone. Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional. Personalise your review responses using STAAH’s AI tool, instead of relying on generic templates.
Marriott International has launched Marriott Media, signaling a change and a new chapter in how brands engage with consumers across the traveler journey, according to the company. This longer-form placement gives brands a unique opportunity to connect through narrative that engages travelers with in-room content throughout their stay.
Whether by phone, text, email, or chat, VAIA speaks with a warm, empathetic and conversational tone that reflects the propertyâs brand voice. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.
To earn more bookings from these adrenaline-hungry adventurers, you need to make an intentional effort to communicate the activities available around your hotel, and, ideally, that your team can handle all of their excursion bookings and arrange their itineraries. Often, these travellers choose to travel locally, but not always.
For years, hospitality teams have struggled to create visual content that is fast, beautiful, and brand-alignedâwithout draining budgets or time. Those who adapt and guide these tools with strategy and intention will unlock a powerful creative edge in the battle for attentionâand bookings. Test what worksâand repeat.
Accentuated by upticks in brand loyalty and outbound tourism, Americans expressed their strong appetite for travel in the Winter Edition of MMGY s Portrait of American Travelers study. travel consumers, the survey found that nearly 8 in 10 U.S. A quarterly examination of the evolving habits, preferences and behaviors of todays U.S.
For hotel staff, the combined power of IRISâs intuitive mobile ordering and the Alliants Experience Platform - including its Concierge and Messaging modules - streamlines the management of guest requests, reduces administrative workload, and eliminates time-consuming manual processes.
Use pre-written templates or AI for faster response and maintain a friendly, consistent brand tone. Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional. Personalise your review responses using STAAH’s AI tool, instead of relying on generic templates.
Developers who succeed in challenging markets are intentional about where they build and what they build. Consumer preferences continue to evolve, and travelers today are seeking more than just a place to sleep. Lifestyle brands, soft-branded hotels and well-designed upper-upscale concepts are resonating with both guests and investors.
AI-powered personalization tools handle tasks that used to consume staff time, such as sorting guest data or sending personalized offers. Targeted social campaigns : Hotels partner with influencers and run highly targeted ads to reach specific travel segments, increasing brand awareness and conversions.
Whether by phone, text, email, or chat, VAIA speaks with a warm, empathetic and conversational tone that reflects the propertyâs brand voice. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.
Whether by phone, text, email, or chat, VAIA speaks with a warm, empathetic and conversational tone that reflects the propertyâs brand voice. VAIA boosts incremental revenue by offering timely upsell opportunities for room upgrades, spa appointments, dining reservations, and more - triggered automatically based on guest behavior and intent.
By adopting CPI, hotels under Wyndhams 25 brands donât need to purchase or maintain expensive on-site hardware for their property management system. This tech upgrade aligns with a larger brand transformationâincluding brighter, more inviting store designs and a reimagined menu aimed at families and food lovers alike.
This tech upgrade aligns with a larger brand transformationâincluding brighter, more inviting store designs and a reimagined menu aimed at families and food lovers alike. By blending speed, convenience, and hospitality, the brand is building a future-ready experience for guests across the country.
For hotel marketers, this marks a shift from transactional targeting to influencing high-intent users at the inspiration phase, with dynamic, visual-first content embedded in the search experience. AI reshapes when and how brands reach travelers: Ads are no longer reserved for bottom-funnel, booking-intent searches.
The newly-created role follows the successful opening of the voco Zeal Exeter Science Park , IHG’s first branded net zero carbon hotel. It is important to us that we meet our ambitions of true net zero carbon, by producing more energy than we consume over an annual period.
Lybra Assistant is ideal for all properties with more than 20 rooms, from independent hotels and branded groups, and those offering both leisure and business segments. Brands Yum! Brands, Inc. By adopting Lybra Assistant, hotels can save up to 1,000 hours of manual work per year. 6/16/2025 Chris Turner Promoted to CEO of Yum!
âThe name âHotel Internet Servicesâ has been a successful brand, but no longer captures who weâve become or where weâre going,â said Gary Patrick, CEO of Touchstone1. Brands Yum! Brands, Inc. By adopting Lybra Assistant, hotels can save up to 1,000 hours of manual work per year. Turner has served as Yum!
Contrarily, there’s also a risk to not incorporating wellness amenities to varying degrees, especially for hotel brands that have a need to differentiate themselves in order to command above-market rates. The courtyard at THE WELL Bay Harbor Hotels are increasingly getting involved in the wellness real estate market via branded residences.
Tasks deemed suitable for AI include repetitive, data-intensive, or time-consuming duties such as summarizing policies, creating schedules, verifying paychecks, and approving time-off requests. By blending speed, convenience, and hospitality, the brand is building a future-ready experience for guests across the country.
Today’s buyers move fluidly from spotting a problem to championing a brand, and they expect personalized experiences at every turn. This overview illustrates how prospects discover a need, evaluate options, make a decision, remain loyal, and become brand champions. Every purchase begins with a question. Why Map the Journey?
âHaving a captive audience for at least eight hours of a guest stay while they sleep is a great privilege , however the real potential for hotel brands lies in creating experiences that extend beyond just an overnight visit,â added Valtr. Itâs about offering them the experiences they want, no matter where they are. between Apr.
Instead of delivering static lists of links, Googleâs AI will guide users through personalized discovery journeys, dramatically shifting how content is surfaced and brands are found online. This marks a shift from static search to dynamic, intent-driven exploration. For now, travel brands still control the final step of the funnel.
The gesture wasn’t grand or scripted, but it was intentional and personal. While other sectors chase transformation, the best hospitality brands have invested in the basics: clarity of purpose, consistency of leadership, and systems that reinforce values every single day. We remembered. We anticipated. This article isn’t about hotels.
Bryan joins the podcast to discuss founding Aligned Hospitality, the meaning behind the brand, technology in hospitality, improving the guest experience, and much more. From the logo, brand colors, even the name. And, you know, I’m a sales guy, so we gotta do all this in branding, branding, branding.
With several branded properties in major German cities â including THE Hotels, Felix Hotels and Ibis â fidelis has saved huge amounts of staff hours and reduced errors in administration and data management. With a small team, it is time-consuming to monitor multiple partners â this leads to failures and problems.
Five Ovolo hotels across Australia and Hong Kong will join the Wyndham hotel brand in the coming months, under a strategic partnership between Wyndham Hotels and Resorts and Ovolo Group. The future of travel isn’t about sameness—it’s about spaces with soul, brands with a point of view and experiences that don’t blur into the background.”
Whatâs being reclaimed isnât just volume â itâs high-intent reservations that were already in motion, simply interrupted. But it points to a clear trend: todayâs cautious traveler often needs a little extra reassurance to move from intent to action â and small, well-timed nudges are helping hosts recover significant revenue.
Whatâs being reclaimed isnât just volume â itâs high-intent reservations that were already in motion, simply interrupted. But it points to a clear trend: todayâs cautious traveler often needs a little extra reassurance to move from intent to action â and small, well-timed nudges are helping hosts recover significant revenue.
Symbiosys is a next-generation retail media platform that helps brands expand their reach into digital channels, such as search, social, and display, and enables retailers to extend the breadth of their retail media networks. âWeâre building the future of local commerce advertising,â said Toby Espinosa, VP of Ads at DoorDash.
The brand is focused on delivering the fundamentals of seamless business and leisure travel, including clean, comfortable rooms, breakfast, free Wi-Fi and friendly service with a localised design. The latest brand from Marriott aligns with the group’s strategy of offering regionally relevant lodging products for a variety of purposes.
Their appointment recognises an evolving agency landscape, where the opportunity to connect Brand and Space is growing for both clients and consumers. “At We see the future of design as integrated, experience-led, and culturally progressive, where brand and space, emotional resonance and sustainability exist in deliberate balance.
The concept of what makes a luxury brand an attractive option worth buying into is undergoing a massive mind shift. This is especially true for the future luxury consumers, often referred to as the Millennials and Gen Z, or even more precisely HENRYs (‘High earners, not rich yet’). What can luxury brands do?
7/19/2025 Craveworthy Brands, Branded Hospitality Invest in Digital Menu Tech Craveworthy Brands has selected Vistify Inc. to manage digital menus across its emerging concepts, and is joining as a Series A investor, backed by Branded Hospitality Ventures. A location in San Francisco is also scheduled to open.
Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers.
According to a study, 74% of companies report that content marketing increases their lead generation efforts, emphasizing its heightened importance for luxury brands. By presenting sophisticated, detail-oriented content, this strategy enhances brand perception and fosters stronger customer relationships among affluent audiences.
The company found in its recent Mid-Year 2024 Consumer Sentiment and Travel Expectations Report that 88 per cent of consumers are showing a steady intent to travel for leisure. The post Hyatt Grows Luxury and Lifestyle Brand Footprint Across the Americas appeared first on Hotelier Magazine.
Cities that focus on intentional tourism and leverage technology will garner long-term investor interest, with foreign capital likely to be the most acquisitive in 2024. This expansion presents investment and innovation opportunities, where investors should carefully consider brand choices as they are buying into an entire ecosystem.
Accor’s economy hotel brand Ibis, which celebrates its 50th anniversary this month, has launched a new global brand campaign centred around its core value proposition of making travel accessible for all. Whatever the reason for their travel, wherever they are in the world, there’s an Ibis to help guests Go get it.”
Our sense of smell is so powerful, yet it’s often forgotten by brands when they create experiences. Imagine the incredible opportunities for brands that tap into that. How can signature scents aid in branding and storytelling? How important is scent in evoking memories? Hotels just don’t do it enough.
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