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How to build a strong travel brand: Guide for hotels

SiteMinder

What is a travel brand? A travel brand is an entity that makes a promise to guests about the experience they will have during their stay at a hotel, and the proof that is delivered at every touchpoint. Technology that syncs rates, availability and content across channels keeps the story straight and avoids brand-damaging surprises.

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Beyond bookings: How OTAs became strategic partners for hotels

Hospitality Today

Get the full story at CoStar Related must-reads Booking.com’s 2025 European Accommodation Barometer - Europe’s accommodations sector heads into peak season with strong optimism, yet small and independent properties face persistent hiring and digital adoption challenges. weve got you covered.

OTA
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AENDRE announces key hires

Hotel Designs

Alex Bauman-Lyons , who will be AENDREs fourth director appointment, joins from edyn, where he led the design of over 20 hotels across the Locke and Cove brands , including the Locke de Santa Joana in Lisbon , which recently won the Best Opening at the Wallpaper* Design Awards in 2025. We get to bring this to life. Who is AENDRE?

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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

How to fix it: Hire a professional photographer. Use pre-written templates or AI for faster response and maintain a friendly, consistent brand tone. This allows you to continue offering strategic B2B partnerships — without risking price leakage into consumer-facing platforms. Use detailed, benefit-driven descriptions.

OTA
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Homebase's AI Solution Automateds Hiring, Scheduling

Hospitality Tech

Intelligent assistants use machine learning and generative AI to eliminate time-consuming manual tasks, from writing job descriptions to building optimized shift schedules, built to meet the unique needs of every hourly team. Hiring Assistant is currently in free beta and available to all customers through September 5.

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Hotel Reputation Management – Complete Guide

MediaBoom

This cycle of engagement strengthens your brand’s image and turns satisfied guests into advocates. Brand Awareness Your hotel’s reputation shapes how travelers perceive your brand. Proactive reputation management ensures your brand is associated with quality, consistency, and exceptional service. Let Mediaboom guide you.

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Booking smart in the age of hype

Hospitality Today

Question brand consistency: Many chain hotels operate as franchises that vary widely in quality. Advice: Dont assume consistency just because of a brand name; check each property individually. Advice: Booking directly can lead to better upgrades, room selection, and smoother customer service for cancellations or problems.