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What is a travel brand? A travel brand is an entity that makes a promise to guests about the experience they will have during their stay at a hotel, and the proof that is delivered at every touchpoint. Technology that syncs rates, availability and content across channels keeps the story straight and avoids brand-damaging surprises.
Get the full story at CoStar Related must-reads Booking.comâs 2025 European Accommodation Barometer - Europeâs accommodations sector heads into peak season with strong optimism, yet small and independent properties face persistent hiring and digital adoption challenges. weve got you covered.
Alex Bauman-Lyons , who will be AENDREs fourth director appointment, joins from edyn, where he led the design of over 20 hotels across the Locke and Cove brands , including the Locke de Santa Joana in Lisbon , which recently won the Best Opening at the Wallpaper* Design Awards in 2025. We get to bring this to life. Who is AENDRE?
How to fix it: Hire a professional photographer. Use pre-written templates or AI for faster response and maintain a friendly, consistent brand tone. This allows you to continue offering strategic B2B partnerships — without risking price leakage into consumer-facing platforms. Use detailed, benefit-driven descriptions.
Intelligent assistants use machine learning and generative AI to eliminate time-consuming manual tasks, from writing job descriptions to building optimized shift schedules, built to meet the unique needs of every hourly team. Hiring Assistant is currently in free beta and available to all customers through September 5.
This cycle of engagement strengthens your brand’s image and turns satisfied guests into advocates. Brand Awareness Your hotel’s reputation shapes how travelers perceive your brand. Proactive reputation management ensures your brand is associated with quality, consistency, and exceptional service. Let Mediaboom guide you.
Question brand consistency: Many chain hotels operate as franchises that vary widely in quality. Advice: Dont assume consistency just because of a brand name; check each property individually. Advice: Booking directly can lead to better upgrades, room selection, and smoother customer service for cancellations or problems.
Experience in the hotel industry: Our First Class Valet brand is well recognised in the hotel and accommodation industry. Integration can sometimes have challenges when outsourcing completely or simply providing short term labour hire services. Management Time: Managing Valet Parking is very time consuming for management.
Staying competitive with innovative merchandising strategies The best CRSs on the market are as efficient as today’s leading e-commerce giants – providing a fast, seamless shop and book experience that consumers love. They’re also looking into options for cart abandonment offers and location-based special offers to increase bookings.
For those aiming to stay ahead, navigating these complexities alone can be challenging and time-consuming. This article explores why hiring consultants and coaches is a game-changer in the hospitality industry and how they provide an “insider’s cheat sheet” to help you succeed.
How to fix it: Hire a professional photographer. Use pre-written templates or AI for faster response and maintain a friendly, consistent brand tone. This allows you to continue offering strategic B2B partnerships — without risking price leakage into consumer-facing platforms. Use detailed, benefit-driven descriptions.
Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Consumers are now using mobile devices for everything related to travel, from investigating travel destinations to booking hotels. Hotel Mobile Marketing Strategies 1.
has appointed Paul Devitt as president/COO and Dina Niekamp as SVP, brand and marketing. “As He led performance strategy across all segments of Hyatt’s business, including full-service managed hotels and a range of luxury, independent soft-branded and hard-branded properties.
He has worked with brands like Ritz-Carlton, Marriott and Hilton, as well as with large family-owned businesses such as Southern Glazer’s Wine and Spirits. His new role will focus on further integrating Westgate’s marketing and consumer engagement strategies.
With 15 years of HR leadership experience at major consumerbrands, she will be responsible for setting and implementing Hyatt’s global HR strategy for future growth. Our global Opportunity Youth program RiseHY, which Malaika championed, is nearing its ambitious goal of 10,000 hires.
Contrarily, there’s also a risk to not incorporating wellness amenities to varying degrees, especially for hotel brands that have a need to differentiate themselves in order to command above-market rates. The courtyard at THE WELL Bay Harbor Hotels are increasingly getting involved in the wellness real estate market via branded residences.
Charnaux joins Hilton from Inspire Brands—the restaurant company that owns Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s and SONIC—where he served as chief growth officer since its founding in 2018. Nassetta, president/CEO, Hilton, as a part of the company’s executive committee. He also worked for J.P.
He previously held various senior leadership positions in global finance, development, and operations at Restaurant Brands International Inc. The transaction is expected to help accelerate Oloâs growth and strengthen its platform and offerings for the over 750 restaurant brands it serves globally. 7/1/2025 Chuck E.
Since joining Marriott in 1996, she has been a driving force behind numerous transformative initiatives across brand, marketing, sales & consumer services and more, the company reports. Frazer replaces Brian Gilligan , who has moved into a new role as regional VP, premium brands, Northeast, Marriott International.
Deals include up to 40% off hotels, 60% off cruises, and 30% off car rentals, thanks to partnerships with brands like Expedia, Royal Caribbean, and Budget. Key takeaways Hotels : Save up to 40% with Hotels.com, 20% with IHG, and regional discounts via Expedia. weve got you covered.
While other sectors chase transformation, the best hospitality brands have invested in the basics: clarity of purpose, consistency of leadership, and systems that reinforce values every single day. It shapes how employees are hired, trained and empowered. New hires didn’t just learn the steps of service.
The TH module increases efficiency and boosts sales for suppliers and sellers.â 7/6/2025 Krispy Kreme's C-Suite Updates Raphael Duvivier, President, International of Krispy Kreme, has been named Chief Financial Officer, and Alison Holder has been promoted to Cheif Brand and Product Officer, effective July 11.
It’s likely a more significant revenue driver compared to individual consumer sales. The funding will go toward expanding into new markets, strengthening the tech system, and building the brand. Besides the consumer product, Paris-based Kolet provides the eSIM app as a product that travel companies can offer to customers.
From selecting the right location to managing construction and hiring staff, the pre-opening phase is about laying the groundwork. Website: Your Digital Storefront Your hotel’s website is the first step in building your brand’s presence. But once everything is ready, the focus shifts.
This is particularly important as hotels focus on sustainability and energy efficiency to meet modern consumer expectations. Staff management With labor shortages often affecting the hospitality industry, hiring, retaining, and upskilling the right staff is one of the biggest challenges for hotel operations managers.
Symbiosys is a next-generation retail media platform that helps brands expand their reach into digital channels, such as search, social, and display, and enables retailers to extend the breadth of their retail media networks. âWeâre building the future of local commerce advertising,â said Toby Espinosa, VP of Ads at DoorDash.
In a statement, the Board of Directors thanked Giscard d’Estaing for his long-standing leadership, crediting him with playing a central role in Club Med’s transformation and positioning the brand for future growth. He has a background in consumer-facing businesses, brand transformation and commercial real estate.
Recruiting new sales talent and hiring better salespeople are complicated and time-consuming processes. Especially, when you're not prepared to fill a vacancy, don't have a pipeline of candidates, or have an idea of what "better" means for your business.
Hyatt Hotels Corporation has made a series of changes to its senior leadership team, emphasizing the company’s evolution towards a more brand-focused enterprise. across a range of leadership roles at global luxury and leading consumerbrands such as De Beers, Louis Vuitton, Mot & Chandon and Evian.
Building a robust online presence helps you increase brand awareness, connect with more target customers, generate more quality leads, make more sales, and ultimately, drive business growth and success. Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd.
Building a robust online presence helps you increase brand awareness, connect with more target customers, generate more quality leads, make more sales, and ultimately, drive business growth and success. Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd.
A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.
What makes some hospitality brands unforgettable while others fade into the background? Hospitality branding is the process of creating a distinctive identity for hospitality brands to foster guest loyalty and enhance experiences. It’s about more than just a logo—your brand represents the promise of an exceptional experience.
All luxury brands have a story to tell , and we want to showcase the very best luxury brand storytelling examples here today to inspire you. We’ll also showcase some inspiring examples from the world of luxury fashion, offering a glimpse into how these brands craft their narratives. Let’s explore them!
In 2024, as it remains crucial to captivate the attention of the 67% of consumers , mastering the craft of copywriting for luxury brands emerges as an art form. In fact, copywriting can increase brand awareness while also highlighting your brand voice and image, resulting in brand loyalty. Words have power.
Building a robust online presence helps you increase brand awareness, connect with more target customers, generate more quality leads, make more sales, and ultimately, drive business growth and success. Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd.
has appointed Brian Povinelli to SVP, global head of marketing and brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company’s overall marketing strategy, as well as the end-to-end guest experience for Marriott’s 22 premium, select- and longer-stay brands.
Naming a luxury brand is core to your brand identity and business, but it’s not an easy choice, considering over 500,000 brands are already out there! Bearing that in mind, how do you go about naming a luxury brand that stands out? Bearing that in mind, how do you go about naming a luxury brand that stands out?
Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers.
According to a study, 74% of companies report that content marketing increases their lead generation efforts, emphasizing its heightened importance for luxury brands. By presenting sophisticated, detail-oriented content, this strategy enhances brand perception and fosters stronger customer relationships among affluent audiences.
You don’t want the specter of bad decisions harming your SEO and brand, so how do you use SEO to manage your online reputation? Covering your bases ensures your profitability, brand equity, and search traffic don’t take a hit. A bad online reputation can decimate your brand’s value and profitability if left unchecked.
La Vie hires ex Spicers Retreats GM to drive boutique La Vie Hotels and Resorts has appointed experienced boutique hotel manager, Sam Giles, as General Manager at 202 Elizabeth. Sustainability is front of mind for Giles, with plans to reduce the amount of waste, energy and water consumed at the hotel.
These brands, with their rich histories and unique watchmaking philosophies, have achieved horological excellence. And – If you’re interested in more luxury brand rankings – don’t miss our other article featuring our top selection of luxury brand ranking. Luxury Brand Ranking Country Website 1.
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