Little Hotelier

OCTOBER 23, 2023

Common strategies for hotel social media marketing include posting high-quality photos and videos, sharing key information about the property, promoting deals and discounts, running competitions and giveaways, partnering with other businesses or influencers, and more. Learn more Why is social media marketing in the hotel industry important?

Market 105

Market Marketing Hotels Travel 105

Little Hotelier

MAY 31, 2023

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. But today you’re far more likely to jump on your laptop or phone. More than 55% of hotel bookings are generated online, rather than in person or via phone.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Little Hotelier

AUGUST 29, 2023

Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. It usually involves using various channels such as your website, listings on booking sites, and social media to gain the attention of travellers.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

Little Hotelier

APRIL 18, 2024

Facebook ads for hotels are a powerful marketing tool that can be used to reach more potential guests and win more bookings for your accommodation business. It is a very effective way of increasing brand exposure and boosting your bookings. Learn more Why should you be using hotel Facebook marketing?

Hotels 52

Hotels Business Travel Market 52

Fuel Travel

FEBRUARY 13, 2024

If your hotel is considering ways to increase direct bookings, what to look for in hotel booking software is an important consideration. The right booking engine is a crucial decision that significantly impacts both guest experience and your overall success. From 2020 to 2021, the number of mobile hotel bookings doubled.

Hotels 108

Hotels Shopping Overbooking Revenue 108

STAAH

AUGUST 8, 2023

Here are some actionable insights to make your website work harder to convert bookings 1) Safe, Secure Browsing For Secure browsing an up-to-date SSL certification is a must. Always ensure that your booking widget follows the highest security protocols. Fewer the clicks to a booking, the better. Secure payments are critical too.

Cancellation 86

Cancellation Hotels Shopping Branding 86

Little Hotelier

DECEMBER 3, 2023

What are group hotel bookings? Group hotel bookings are bookings in which multiple rooms are reserved at once. Targeting group travellers is an ideal option for your small hotel, because it allows you to maximise your occupancy with one low-cost booking. Learn more What is a group rate in hotels?

Hotels 59

Hotels Travel Events Business 59

MediaBoom

MARCH 6, 2024

Your hotel could miss out on web traffic, leads, conversions, and bookings without a definable content strategy. Content marketing for hotels form a strategic foundation to engage with potential guests, showcase the unique value propositions of your hotel, and ultimately, convert interest into bookings.

Market 92

Market Marketing Hotels Marketing Strategy 92

eZee Absolute

DECEMBER 10, 2023

I don’t like to book through those OTAs or any sort of third-party platform. It’s because every time I go to a hotel’s website and book, I feel things are transparent and I get a vibe of the place I am going to stay at. And I hope all the hoteliers who are reading this blog implement the tips for a great hotel website.

Hotels 94

Hotels Branding OTA Sales 94

STAAH

SEPTEMBER 12, 2023

Follow this easy guide to ramp up your direct bookings. Since they don’t come via intermediaries such as Online Travel Agents (OTAs), direct bookings are commission-free and prized by hoteliers far and wide for their profitability. Ensure your booking engine is up to spec. Attract the right guests.

OTA 83

OTA Hotels Email Marketing Market 83

STAAH

AUGUST 29, 2023

When it comes to enhancing direct bookings, having a top-notch Booking Engine is just the beginning. Having an effective marketing plan comes into hand to help you drive more bookings. The more you know, the more defined your channel strategy is to find and convert these audiences into guests.

OTA 84

OTA Email Marketing Marketing Strategy Market 84

Q4Launch

SEPTEMBER 5, 2023

Did you know that 65% of all hotel bookings are made online? This is a figure that will continue to trend upwards as customers forego the ancient art of making a phone call in favor of far-more-convenient digital transactions. And, one of the best ways to get the most out of your website is by updating your content strategy.

Marketing Strategy 78

Marketing Strategy Market Marketing ROI 78

Little Hotelier

JUNE 29, 2023

What is Expedia booking? In essence, Expedia booking allows travellers from around the world to discover and book your hotel online. As a hotel owner or manager, you might have heard about or already used Expedia, but it’s worth understanding precisely what Expedia booking entails. Ease of use.

Cancellation 52

Cancellation Hotels OTA Travel 52

SiteMinder

SEPTEMBER 6, 2023

What is the online booking process? The online hotel booking process is how guests book and pay for a stay at your hotel. It should include a smooth, secure booking system that shows real-time room availability and pricing, letting guests book a room without the back-and-forth of phone calls or emails.

Hotels 98

Hotels Revenue Occupancy Services 98

Travelboom Marketing

MARCH 27, 2024

A well-maintained hotel blog can be a powerful tool for enhancing your hotel’s online presence, attracting targeted traffic, and improving your search engine rankings over time. But, what should a hotel blog about? Check out our full guide to creating content that ranks here.

Hotels 52

Hotels Events ROI Accommodation 52

SiteMinder

APRIL 17, 2024

Agoda ads are a targeted advertising solution offered by the Agoda platform, allowing hoteliers to promote their properties more prominently. This tool is designed to help hotels attract more attention and, subsequently, increase their booking potential by reaching a wider, more relevant audience actively looking for accommodation options.

Email Marketing 52

Email Marketing Market Marketing Travel 52

STAAH

AUGUST 22, 2023

With a little creativity and lots of data and insights, low occupancy periods can be more efficiently managed Low occupancy is largely driven by seasonality with off-peak times being marked by fewer bookings and even lower forward bookings. For instance, if you have a spa on-site, throw in a spa lunch as part of the package.

Occupancy 78

Occupancy Forecasting OTA Revenue 78

STAAH

JANUARY 8, 2024

Primary among them is that bookings made from any platform will reflect in real-time and accurately in your Hotel PMS (Property Management Systems), so you avoid overbookings/double-bookings or do not have to worry about any missed bookings plus ensuring rate parity. So, every room type works harder to get more revenue!

Management 52

Management Revenue Overbooking Forecasting 52

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings.

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

Social Tables

NOVEMBER 29, 2023

Not only can using social media boost your online presence but it may ultimately increase bookings. We’ll also explain how to create a strong online presence, connect with your target audience, and drive more bookings. Here are some of our favorite tricks you can use to fully book out your venue next season.

Events 148

Events Market Marketing Branding 148

STAAH

JUNE 20, 2023

If you want to get booked, online is the place to be. Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. If you are looking for a website solution STAAH InstantSite can help you drive more direct bookings.

Digital Marketing 91

Digital Marketing Marketing Strategy OTA Email Marketing 91

Hotel Speak

FEBRUARY 12, 2024

This blog covers how recent changes affect hotels. In commission bidding, you pay Google only when they secure a booking for your hotel. You have the flexibility to choose the commission rate, for example, 10% or 14%, and decide whether to pay for each booking or only for stays i.e. accounting for cancellations.

Cancellation 102

Cancellation Digital Marketing Hotels Marketing Strategy 102

SiteMinder

APRIL 17, 2024

This tool allows you (hotel managers and owners) to update your inventory, set room rates, manage bookings, and access valuable insights about your property’s performance. In this blog we’ll provide a full guide to Getaroom and how your hotel can succeed with the platform. Learn more Who owns Getaroom?

Hotels 52

Hotels Consumer Management Accommodation 52

MediaBoom

MAY 9, 2024

You get what’s happening right away; an elderly man is using Google products to help him remember his late wife, Loretta. In addition to seeing how often they listened to music, users also get insights into what their top streamed artists are, which songs they listened to most, and more. Just take a look at the Usersnap blog.

Branding 90

Branding Consumer Market Marketing 90

A Sales Guy

DECEMBER 7, 2020

We’ve just launched the Gap Selling Certification program and I couldn’t be any more excited. As readers of this blog and of Gap Selling, you know how powerful the Gap Selling methodology is. We need more than just the book. We need more than just me out there training. It’s here!!

Sales 126

Sales Business 126

SiteMinder

MARCH 13, 2024

What is a hotel booking app? A hotel booking app is an application or website that travellers use to book a stay at a hotel. Often travellers will use apps via their mobile devices to research, book, and pay for hotel accommodation. Table of contents Why should you be aware of the best hotel booking apps?

Hotels 78

Hotels Accommodation Global Distribution System Travel 78

Little Hotelier

FEBRUARY 13, 2024

A hotel marketing agency is a specialised business that delivers strategies and solutions to help hotels boost bookings and revenue. If your property wants to improve the way it reaches and converts travellers into paying guests, this blog will give you a full guide to some of the top hotel marketing agencies.

Hotel Marketing 59

Hotel Marketing Market Marketing Digital Marketing 59

The Cosmos

JANUARY 23, 2023

This blog delves into hotel revenue management : what it is, how it works, and the critical role it plays in a hotel’s overall success. If guests believe they are getting the most value for their money, they are more likely to spend more. Checking this data will help managers make the right decisions for the hotels.

Revenue Management 52

Revenue Management Revenue Business Management 52

Little Hotelier

JUNE 21, 2023

Booking.com reviews are either referring to reviews of the platform itself or the reviews your property receives from guests using the platform to book a stay with you. This blog will tell you everything you need to know about Booking.com reviews, focusing on how you can boost the amount of positive reviews for your property.

Management 59

Management Cancellation Services Travel 59

eZee Absolute

SEPTEMBER 30, 2022

It is a well-known fact that hoteliers nowadays secure a large percentage of their overall bookings through the online ecosystem. And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings.

OTA 85

OTA Hotels Accommodation Consumer 85

Little Hotelier

OCTOBER 17, 2023

This blog will give you all the best ideas on how to increase revenue at your hotel. Boost your hotel revenue with all-in-one software Use Little Hotelier’s platform to increase visibility, deliver direct bookings, and simplify your property management. You can also sell local products or run classes to give your revenue a boost.

Revenue 100

Revenue Hotels OTA Ancillary Revenue 100

Little Hotelier

JUNE 5, 2023

Getting onto the Plus program is a surefire way to stand out in the crowd, get more bookings, and command better prices. If you’re on Airbnb, you have the chance to get onto Airbnb Plus with the right amount of effort. This blog will tell you everything you need to know about the program.

Revenue 52

Revenue Hiring Management Services 52

Little Hotelier

APRIL 19, 2023

What is a hotel booking confirmation email? A booking confirmation email is an electronic message sent by the hotelier to ensure guests that their room reservation has been accepted. The confirmation email for a hotel reservation is critical and should be sent straight after a guest completes their booking.

Cancellation 59

Cancellation Hotels Upsell Branding 59

SiteMinder

MAY 16, 2023

Note: The original version of this blog was published by Homelike. Table of contents Introduction from SiteMinder: The bleisure market and hotel booking trends Following the pandemic, the bleisure market changed from a growing niche to a mainstream source of bookings for accommodation providers. You can read it here.

Average Length of Stay 105

Average Length of Stay Occupancy Average Daily Rate Revenue 105

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Optimized Website Design for Travel Marketing In travel marketing, the essence of a great website lies in its ability to seamlessly guide potential travelers from their initial curiosity to the final booking.

Marketing Strategy 85

Marketing Strategy Market Marketing Travel 85

A Sales Guy

MARCH 9, 2021

We’re almost at 50K books sold. The idea that Gap Selling would have ever reached 50K books would have been inconceivable. In spite of years of social media exposure, an internationally acclaimed, award-winning blog, a large and growing social following every published turned me down. Free Signed Books.

Events 162

Events Sales 162

STAAH

MAY 16, 2023

Hotel managers and revenue managers use data analysis and revenue management tools to determine the optimal price for each room based on various factors such as occupancy rates, booking trends, and competitor rates. If you are new to Revenue management and would like to know more, read our in-depth ebook to help you understand better.

Revenue Management 86

Revenue Management Upsell Occupancy Rack Rate 86