B2B Consumer ROI 
STAAH
JULY 1, 2025
It’s one of the highest-ROI investments a hotel can make. Leaking B2B Rates into B2C Channels One of the most costly but overlooked mistakes is uploading corporate or wholesale (B2B) rates into public OTA channels. How to fix it: Always segregate B2B rates from public-facing rate plans. The result?
STAAH
JULY 1, 2025
It’s one of the highest-ROI investments a hotel can make. Leaking B2B Rates into B2C Channels One of the most costly but overlooked mistakes is uploading corporate or wholesale (B2B) rates into public OTA channels. How to fix it: Always segregate B2B rates from public-facing rate plans. The result?
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Social Hospitality
JULY 24, 2025
Stages of the Buyer Journey Awareness : Consumers identify a need and seek information through research, social media, and peer recommendations. Highlight potential ROI or savings scenarios. Use co-creation and UGC to empower consumers. Your clear CTAs will guide these buyers directly to purchase.
Lure Agency
AUGUST 5, 2022
It’s no secret that there are a lot of misconceptions about hospitality B2B marketing. Let’s Get Real About B2B Hospitality Marketing First things first, what is B2B hospitality marketing? ” So what are some of the biggest challenges in B2B hospitality marketing? .”
BCV
APRIL 6, 2021
With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.
Hotel Business
SEPTEMBER 23, 2024
For Blank, the most important factor in choosing a technology platform is that it has to show a return on investment (ROI) quickly. It also helps them understand when to replace things like consumables, including paper towels and soap in soap dispensers. There are so many options today,” he said. It integrates into every platform.
Hotel Speak
MARCH 8, 2024
It is vital for technology partners to sit in the consumer lens to assess that the problem is sizable enough for the leadership to act on it,” she says. More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds.
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