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For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
Hotel bookings for the 2025 Easter holiday have risen by 16.8% SiteMinders data shows that, as of March 18, American hotels had experienced a 14.98% increase in reservations for the Easter long weekend, compared to the equivalent period in 2024, corresponding to an average of 3.6 with the averagelength of stay falling to 2.24
LAS VEGAS Choice Hotels International, Inc. The companys growth has allowed it to attract a more resilient and higher income customer, including more business travellers who now represent 40 per cent of all stays. In total, ChoiceROCS drove $81 million in incremental revenue to participating properties.
Yield management is a pricing and revenuemanagement strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. However, the essence of yield management extends far beyond just filling up rooms or seats.
London, UK: Hotels in cities across the UK are experiencing a significant boost in bookings and average daily rates (ADR) as Kylie Minogue’s 2025 Tension tour approaches, according to new data from SiteMinder, the world’s leading hotel distribution and revenue platform.
It’s a key hotel metric to track if you want to optimise your distribution, reduce costs and increase revenue. ALOS abbreviates ‘averagelength of stay.’ It refers to the average number of nights guests stay at your property over a given time. How do you calculate the averagelength of stay?
In the hotel business, tracking the right performance indicators is non-negotiable. Key metrics like RevPAR and ADR help hoteliers understand revenue flow, optimize pricing, and measure how well their property is performing. For example, a hotel with 100 operational rooms in a 30-day month has 3,000 available room nights.
As unpredictable as it can be at times (especially through the COVID-19 pandemic), forecasting is still an important part of running a hotel and being able to make strategic revenuemanagement decisions. What is hotelrevenue forecasting? Why should your hotel use forecasting? Your average daily rate.
What are hotel metrics? Hotel metrics, often referred to as key performance indicators (KPIs), are essential data points that hoteliers use to measure the performance and success of their establishment. Table of contents What should be included in hotel metrics? It offers insights into room demand and helps in forecasting.
What is hotelrevenue optimisation? As a small, independent hotelier you may have heard the terms hotelrevenue optimisation and hotelrevenuemanagement. They get to the heart of what a hotel business is, and are critical to understand if you are to succeed in a competitive market.
What is hotel forecasting? Hotel forecasting, also known as hotel demand forecasting, is a strategy that sees a hotel analyse historical data and trends to make predictions about future demand. Hotel forecasting reports are built on a foundation of data. Small, independent hotels might form quite basic forecasts.
Simply put, data management is a comprehensive approach involving the organization, storage, analysis and utilization of collected data enabling the user to obtain meaningful insights. Storage and Protection Given the sensitivity of the data handled by hotels, the safety of the data collected is paramount.
What are hotel industry statistics? Hotel industry statistics refer to data and metrics relating to hotels and other accommodations in the industry. Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. globally next year.
What is hotel forecasting? Hotel forecasting is a method that is used to help managers determine their accommodation’s future demand and revenue performance. Table of contents What is a hotel availability forecast? Analyse historical data Historical data serves as a foundation for forecasting.
At Wyndham Hotels & Resorts ‘ 2023 Global Conference at the Anaheim Convention Center in Anaheim, CA, the company introduced new owner and guest engagement platforms. Over the last five years, the company has invested more than $275 million in technology, all while expanding its on-the-ground operational support of hotels.
Are you wondering whether you need a hotel booking engine? Using an online booking engine, hotels can drive direct reservations via their website, metasearch engines like Trivago and Google, social media platforms, email, messaging apps, and more. Travelers use booking sites like Trivago and Tripadvisor to compare hotels and book.
Data analytics is the cornerstone of successful hotel operations. From understanding top-performing channels to finding new revenue opportunities to enhance the guest experience, data analytics touches every department. Unfortunately, many hotels face data silos and are unable to piece together actionable insights.
The report highlights the following insights: Average Daily Rate (ADR) & Occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. 1 PMS, No.
Key performance indicators (KPIs) permeate every successful hotel; it’s crucial that you know at all times how you’re tracking towards any key goals and objectives you have outlined for your business over a certain period of time. In this blog we’ll look at a variety of the ways your hotel can measure success and why some KPIs are so vital.
This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. When done effectively, personalization can help hotels earn more bookings, higher average daily rates (ADR) , and better online reviews. And it all starts with hotel market segmentation.
Hotel rates are expected to rise globally in 2024, with increases of up to 13% in some cities. Whether your hotel caters to young travellers, solo travellers, or families, there are always insightful stats to pay attention to. Female travellers represent 70% of hotel website visits. 68% of women have taken a solo trip.
The report highlights the following insights: ADR and occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. In 2022, ADR exceeded the 2019 ADR by 17%.
What is Yield Management and Why It Matters for Hoteliers Yield management is a core revenue strategy in hospitality that enables hotels to adjust room rates based on real-time demand, booking pace, and occupancy forecasts. Improved Profit Margins: Focus on the most profitable channels and guest segments.
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