Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. The impact on Metasearch is even more stark, more than doubling from $0.21 to $0.48 (up 128.6%).

OTA 87

OTA Cost Per Click Hotels Cancellation 87

SiteMinder

FEBRUARY 8, 2024

What are Chinese travellers? Chinese travellers are individuals residing in China who travel domestically within their country or internationally to various destinations around the world. Table of contents Why should you capture the attention of Chinese travellers? What about the hard numbers?

Travel 52

Travel Market Marketing Tourism 52

Hotel Business

APRIL 17, 2024

The global distribution system (GDS) continues to perform for independent accommodation providers with reservations up 34.5% on 2019 pre-pandemic levels, according to the Independent Accommodation Insights Report from HotelREZ Hotels & Resorts. The GDS is often—incorrectly—regarded as a relic of travel booking.

Global Distribution System 111

Global Distribution System Accommodation OTA Resorts 111

SiteMinder

AUGUST 28, 2022

It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. What is an OTA? An OTA is an online travel agent (or online travel agency).

OTA 52

OTA Travel Accommodation Market 52

Boutique Hotel News

MARCH 6, 2023

Worldwide: Cloud-based business intelligence company OTA Insight has launched Rate Insight+, a commercial tool which combines hotel and short-term rental data into one platform. In March 2022, OTA Insight acquired vacation rental market intelligence company Transparent.

OTA 52

OTA Occupancy Accommodation Hotels 52

Hotel Business

FEBRUARY 22, 2023

SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

Travel 102

Travel Average Length of Stay Average Daily Rate Global Distribution System 102

STAAH

OCTOBER 3, 2023

There are many channel managers on the market. Such as STAAH MAX Channel Manage r integrates between STAAH and Booking.com enabling accommodation providers to update all their rate plans from their STAAH channel manager. Greater market reach. Are the ones you deem necessary for your property on this list?

Accommodation 80

Accommodation Management Global Distribution System OTA 80

TravelNet

JULY 20, 2023

Listing your short-term rentals on Online Travel Agencies (OTAs) can amplify your visibility and attract potential guests, a phenomenon known as the Billboard Effect. As customers come to OTAs with specific desires, it’s crucial for hosts to meet and even exceed the expectations of prospective guests. Competitive pricing.

OTA 98

OTA Cancellation Branding Shopping 98

SiteMinder

OCTOBER 23, 2023

SiteMinder’s Changing Traveller Report 2023 shines a spotlight on the most critical challenges the accommodation industry is facing when it comes to satisfying guest expectations. The product of 10,000 traveller interviews across 12 markets globally, it’s the largest consumer research on accommodation conducted anywhere in the world.

Travel 105

Travel Accommodation OTA Hotels 105

Hotel Management

JUNE 20, 2023

Sydney-born Public Hospitality Group is perhaps best known for its thriving network of pubs and bars, which includes the likes of The Norfolk Hotel and Maybe Sammy, but over the last 12 months, the business has been investing heavily in its accommodation offering, giving rise to a growing portfolio of boutique lifestyle hotels. “It

Business 242

Business Hotel Marketing Market Marketing 242

Hotel Speak

JULY 20, 2023

OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. As a result, hoteliers can proactively engage with guests who book through OTA platforms, even prior to their arrival.

OTA 40

OTA Direct Marketing Market Marketing 40

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Cloudbeds

MAY 15, 2024

But it also makes it more challenging to get travelers to book direct. Pros and cons of rate parity Rate parity is regulated by contractual agreements between hotels, OTAs, and other booking platforms. As OTAs appeared at the end of the 1990s and started to undercut hotels’ rates, rate parity clauses were extended to them, too.

OTA 52

OTA Hotels Revenue Management Revenue 52

STAAH

JANUARY 7, 2024

GoMMT, Booking.com and Agoda retain their top spots in the fast-growing Indian travel economy. According to reports from Sabre and McKinsey, domestic travel in India has already surpassed pre-Covid levels and international trips expected to grow from 13 million in 2022 to 80 million 2040.

OTA 83

OTA Accommodation Travel Hotels 83

SiteMinder

NOVEMBER 30, 2023

What are travel statistics? Travel statistics refer to data and information related to various aspects of the travel industry, such as travel trends, traveller behaviour, tourism spending, accommodation metrics, and more. Some highlights include: Air travel passengers are expected to reach 9.4

Travel 52

Travel Accommodation Tourism Hotels 52

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. If the idea of integrating metasearch marketing sounds a bit like rocket science, fear not – this blog is here to be your trusty guide. Simply put, they create a one-stop shop for users to find their ideal stay.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

SiteMinder

OCTOBER 19, 2022

As dynamic travellers evolve, their changing behaviours and preferences are having very real impacts on the hoteliers seeking to attract and engage them. But what do SiteMinder’s global traveller trends mean specifically for hotel groups and chains, and how have the needs of their guests evolved?

Travel 98

Travel Accommodation Hotels Consumer 98

Hotel News Resource

MARCH 7, 2024

The European hotel industry has been long warning of unfair business practices of the largest Online Travel Agent (OTA) and calls for more fairness and transparency in the online accommodation market. We hope that the European Commission will designate the company as a gatekeeper as soon as possible.

OTA 45

OTA Accommodation Business Travel 45

STAAH

JANUARY 2, 2024

With the majority of travelers turning to online platforms to research, compare, and book accommodations, a robust online distribution strategy becomes indispensable. This, in turn, affects income and competitiveness in a digital market. allowing hotels to make informed decisions on pricing and promotions.

Global Distribution System 79

Global Distribution System OTA Hotels Accommodation 79

Little Hotelier

APRIL 29, 2024

TERA Traveloka is the platform that hotels and travel companies use to control their listings on Traveloka, Southeast Asia’s most popular travel app. Armed with a TERA extranet login, your hotel gains access to a range of Traveloka advertising opportunities through the app’s integrated marketing channels. What is TERA Traveloka?

OTA 52

OTA Display Ads Hotels Accommodation 52

STAAH

JANUARY 11, 2024

Every year hoteliers around the world wait for top distribution channels to ensure their strategy is aligned to where the market is heading. Travellers showed a continued openness to book directly with hotels in 2023, despite OTAs regaining ground.

OTA 102

OTA Accommodation Travel Revenue 102

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. It can be an effective and cheap way to reach a large audience of potential travellers.

Market 105

Market Marketing Hotels Travel 105

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. You’re thinking about your next trip.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

STAAH

SEPTEMBER 5, 2023

The strategic adoption of channel management technology has become essential for hotels to remain visible to modern travelers. Having a user-friendly website that showcases the accommodations, amenities, and perks can create a compelling narrative. It provides them with insights into the experience they can expect during their stay.

Hospitality 88

Hospitality Global Distribution System OTA Accommodation 88

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.

Hotel Marketing 73

Hotel Marketing Market Marketing Hotels 73

STAAH

NOVEMBER 20, 2023

STAAH, a leading provider of distribution and booking technology for the hospitality space is pleased to announce its integration with Tamarind Global Online, a niche booking platform for travel wholesalers and retailers. With corporate, events and wedding demand burgeoning, this partnership will help maximise our volume potential.

B2B 80

B2B Accommodation Retail OTA 80

SiteMinder

MARCH 25, 2024

Despegar is an online travel company based in Latin America. It operates a platform that allows users, primarily speakers of Spanish and Portuguese, to search, book, and manage flights, hotels, and other travel-related services. Listing your hotel here puts you in front of a vast audience eager for travel experiences.

OTA 52

OTA Hotels Travel Services 52

STAAH

MAY 30, 2023

With the rise of online travel sales and the influence of e-commerce and review sites, accommodation providers must adapt to the evolving distribution landscape. 4) Defining Target Audience: To make online distribution more efficient, it is essential to clearly define the target audience or market.

OTA 82

OTA Hotels Revenue Travel 82

STAAH

APRIL 8, 2024

Technology plays a pivotal role in shaping the way hotels and accommodations operate and connect with their guests. Hotels in diverse locations and market segments have embraced the platform, recognizing its ability to drive revenue, optimize distribution channels, and enhance the overall guest experience.

Accommodation 88

Accommodation OTA Revenue Operations 88

SiteMinder

FEBRUARY 13, 2023

SiteMinder’s new Hotel Booking Trends report, the only hotel commerce data analysis of more than 35,000 hotels and 450+ connected booking integrations, has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

Average Length of Stay 52

Average Length of Stay Average Daily Rate Travel Global Distribution System 52

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. Travelers, therefore, tend to be extra careful when planning trips, visiting multiple travel sites, and comparing pricing and options.

OTA 98

OTA Digital Marketing Travel Hotels 98

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. And it all starts with hotel market segmentation. What is hotel market segmentation? Transient These guests are individuals traveling for business or leisure.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

STAAH

JULY 25, 2023

Digital nomads generally combine remote work and travel for various reasons and lengths of time. Obviously they love travel, but here are a few things you need to know about these travellers. The top places digital nomads travel to are America (53%), Western Europe (18%), and Asia (13%). Who are digital nomads?

Travel 74

Travel OTA Accommodation Tourism 74

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.

OTA 98

OTA Revenue Hotels Travel 98

Hotel Speak

JULY 28, 2023

Digital nomads generally combine remote work and travel for various reasons and lengths of time. Obviously they love travel, but here are a few things you need to know about these travellers. The top places digital nomads travel to are America (53%), Western Europe (18%), and Asia (13%). Who are digital nomads?

Travel 74

Travel OTA Accommodation Tourism 74

SiteMinder

SEPTEMBER 12, 2023

What are travel wholesalers? Travel wholesalers are B2B companies that purchase hotel room inventory in bulk at a discounted rate and sell it to OTAs, travel agents, tour operators, airlines, and other travel or accommodation sellers. They will never sell your rooms directly to travellers.

Travel 52

Travel Hotels B2B OTA 52