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Exclusive: Ascott’s David Mansfield on a future-focused hotel sector

Hotel Management

With economic and political uncertainty here and abroad, the resilience and fragility of the accommodation sector have both been on display, ultimately delivering a strong sense of resolve among the industry. The cautious optimism with which we started the year has proven sound.

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Exclusive: what’s next in travel?

Hotel Management

Whether it’s international tournaments or local competitions, fans are extending stays and seeking premium accommodation to maximise the moment. Across these shifts, one theme is clear: travel is becoming more intentional, personalised, and emotionally driven. Technology is also helping power these trends.

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Beyond bookings: How OTAs became strategic partners for hotels

Hospitality Today

Hotels must market based on traveler intent, not just their own priorities. Hotels can benefit by aligning their content and marketing with these evolving user experiences. AI raises the bar: With AI shaping how travelers search and book, personalization and relevance are becoming essential.

OTA
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Study: Most U.S. travelers book within 1–2 months

Hotel Business

travelers, explores how booking behavior has evolved and what independent hoteliers can do to convert this intent into direct bookings. But, while intent remains high, economic factors weigh heavily: 78% report inflation has altered their travel behavior and nearly half cite the broader economy as a key decision driver.

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Booking.Yeehaw! Riding the Booking.com Ranking Reshuffle Rodeo

Hotel Speak

The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. What Hoteliers Need to Know For hoteliers, adapting to the new system means embracing agility and focusing more intently on real-time guest satisfaction.

KPI
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10 Types of Tourists You Could Attract to Your Hotel

Hotel Speak

To earn more bookings from these adrenaline-hungry adventurers, you need to make an intentional effort to communicate the activities available around your hotel, and, ideally, that your team can handle all of their excursion bookings and arrange their itineraries.

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Research: U.S. Black travel market a $145B audience

Hotel Business

Key findings include: High intent to travel: More than three-quarters (76%) of Black travelers plan to take a domestic vacation in 2025, with more overnight leisure trips planned than day trips during this period. Black leisure travelers (79%) took their trips by car, traveling an average of 247 miles one way.