Little Hotelier

OCTOBER 11, 2023

What is a hotel blog? A hotel blog is a dedicated section of your website where your hotel can publish articles designed to inform and/or entertain your target audience. Hotel blogs represent a golden opportunity to attract more guests. Here are a few other key considerations you should make as a hotel blogger: 1.

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MediaBoom

MARCH 15, 2024

SEO for hotels remains one of the most valuable tools in any marketer’s kit as hotel numbers in the United States climb. With over 165,000 hotels on American soil , yours must rank well to be on the average consumer’s radar. What does search engine optimization entail, and why is it important for hotels?

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Hotels Accommodation Target Marketing Business 92

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

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MediaBoom

AUGUST 6, 2024

A strong hotel brand is the cornerstone of enduring success. Just as personal relationships thrive on authenticity and engagement, so too does a hotel’s connection with its guests. Investing in hotel branding is a strategic decision that can yield substantial returns. Think about it!

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Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. This blog will take you through everything you need to know to start succeeding with hotel social media marketing.

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Market Marketing Hotels Travel 105

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

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MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

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STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. By facilitating direct bookings, hotels can avoid commission fees and have more control over their pricing, promotions, and guest relationships.

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Little Hotelier

NOVEMBER 20, 2023

What is a hotel CRM? A hotel CRM is a customer relationship management system, which helps hotels manage their relationships with guests. It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. Learn more 2.

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Upsell Hotels Occupancy Revenue 59

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? What is hotel advertising, and how is it different from standard hotel marketing?

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Hotels Branding Marketing Market 52

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business.

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Little Hotelier

AUGUST 29, 2023

When travellers only get to enjoy one or two getaways each year, they may not go back to the same destination and stay in the same accommodation. To help with the challenges, this blog will give you a complete guide to marketing your bed and breakfast, including a number of helpful tips to get more guests through the door.

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Market Marketing Target Marketing Marketing Strategy 95

SiteMinder

NOVEMBER 22, 2023

What are hotel events? Hotel events transform hotels into hubs of activity and excitement. At their most simple, they’re gatherings for connection, and at their best, they’re experiences that leave lasting impressions on hotel guests and attendees alike. Networking events These events are all about connections.

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Events Revenue Hotels Management 59

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business.

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Operations Management OTA Hotels 52

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking.

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Revenue Management Revenue Services Management 52

eZee Absolute

JANUARY 9, 2023

And what better place to set up shop than a cozy hotel room? That’s right, hotels have the chance to bet on this trend by attracting these tech-savvy wanderers who are flocking to Malaysia in droves. But is your hotel prepared to cater to them? How Can Hotels Benefit from Hosting Digital Nomads? Don’t fret, if not!

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Hotelogix

OCTOBER 18, 2023

A hotel reservation system is far more than a booking tool. It's a comprehensive solution that empowers your hotel to optimize operations, deliver exceptional guest experiences, and thrive in a competitive industry. 

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Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. Usually an Airbnb is a unique property with special qualities that make it different from a normal hotel, motel, or bed and breakfast. What is an Airbnb? Why should you start an Airbnb?

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Accommodation Motels Business Occupancy 52

SiteMinder

AUGUST 1, 2024

What is a hotel business plan? A hotel business plan is a comprehensive document that outlines your hotel’s goals, strategies, and financial projections. It serves as a roadmap for your hotel’s success, helping you attract investors, secure funding, and make informed decisions about your operations.

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MediaBoom

FEBRUARY 26, 2024

Expressions that focus on rarity, prestige, and status help entice an elite target market. The Ritz-Carlton , celebrated for its refined accommodations and impeccable service, stands as an exemplary model of this eloquent expression, where every detail exudes a commitment to unmatched refinement.

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Branding Marketing Market Digital Marketing 87

SiteMinder

APRIL 11, 2024

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

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Dining Hotels Average Daily Rate Target Marketing 98

Hotelogix

SEPTEMBER 12, 2024

In the age of digital transformation, top hotel review websites have become crucial in shaping the reputation and success of hotels worldwide. These platforms provide travelers with insights into the services, amenities, and experiences hotels offer, making them pivotal in the decision-making process for accommodations. 

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Hotels Services Management Accommodation 52

MediaBoom

JUNE 27, 2023

Picture a world where your hotel stands out amidst fierce competition and captivates guests with irresistible offers and experiences. A hotel marketing plan is a strategic blueprint designed to amplify a hotel’s brand presence, allure potential guests, and increase bookings and revenue. Mediaboom is here to help.

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Hotel Marketing Market Marketing Marketing Strategy 52

SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. Other products such as hotel amenities and food and beverage offerings will also form part of the strategy.

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Revenue Management Revenue Management OTA 98

SiteMinder

DECEMBER 20, 2023

What is a hotel business? A hotel business is simply an establishment that offers guests a place to stay. No matter which definition you use, the ultimate goal of all hotel businesses is the same: to attract more guests, fill more rooms, and maximise the value of every booking. Here’s a basic list to get you started.

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Business Hotels Management Revenue 59

Cloudbeds

MARCH 20, 2023

This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. When done effectively, personalization can help hotels earn more bookings, higher average daily rates (ADR) , and better online reviews. And it all starts with hotel market segmentation.

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Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

JULY 18, 2024

What is hotel customer service? Hotel customer service is the range of services and interactions provided by hotel staff to ensure a pleasant and satisfying experience for guests. Table of contents What is the importance of customer service in hotels?

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Services Hotels Travel Business 52

MediaBoom

MAY 27, 2024

According to Google , since 2015, Hotel Ads referrals have increased year-over-year by 2.4x, proving the efficacy of advertising campaigns in the hospitality sector. Your hotel can edge out the competition by using Google Ads, but how exactly do you create a campaign? Google Ads for hotels utilize a bidding system.

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Boutique Hotel News

NOVEMBER 15, 2022

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? G lobal hotel chains are leading the way in building relevance , many putting it at the forefront of their consumer strategy.

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Market Share Market Marketing Consumer 52

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. This blog will tell you everything you need to know about mastering content marketing at your hotel. What is content marketing? What does content marketing mean for hotels?

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