STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.

Hotel Marketing 73

Hotel Marketing Market Marketing Hotels 73

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Hotel Speak

FEBRUARY 22, 2023

Every hotel marketer wants their establishment to be fully booked and brimming with holidaymakers. But with hundreds of hotels going for the same clients, this is easier said than done. Be Easily Accessible Online Of all the hotel marketing techniques you can use to increase bookings, none is as effective as SEO.

Hotel Marketing 52

Hotel Marketing Market Marketing Hotels 52

SiteMinder

FEBRUARY 8, 2024

What are Chinese travellers? Chinese travellers are individuals residing in China who travel domestically within their country or internationally to various destinations around the world. Table of contents Why should you capture the attention of Chinese travellers? What about the hard numbers?

Travel 52

Travel Market Marketing Tourism 52

Inn Quest

JUNE 7, 2023

The rise of digital nomadism has revolutionized the way people work and travel. With the ability to work remotely, many individuals across the globe are embracing this lifestyle, seeking accommodations that cater to their unique needs. To learn about the power of online reviews for hotels, read this.

Hotel Marketing 55

Hotel Marketing Market Marketing Accommodation 55

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

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Hotel Marketing Market Marketing Marketing Strategy 77

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. What is a marketing plan for hotels?

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

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Hotel Marketing Market Marketing Consumer 52

Hotel Speak

APRIL 19, 2023

Leading hospitality and travel technologies platform, HotelRunner, will attend Arabian Travel Market 2023 in Dubai between 1-4 May. Travel professionals and policymakers from across the globe will attend the 30th year of the event which will be held at Dubai World Trade Centre (DWTC).

Market 52

Market Marketing Travel Accommodation 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

gcommerce

DECEMBER 5, 2023

As the year comes to a close, hotels and resorts are presented with a unique opportunity to boost their bookings and revenue. With travelers planning their year-end getaways and holiday celebrations, it's crucial for establishments to optimize their marketing strategies.

Market 92

Market Marketing Resorts Shopping 92

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. And it all starts with hotel market segmentation.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Inn Quest

JULY 26, 2023

In today’s highly competitive hospitality industry, effective destination marketing plays a crucial role in attracting guests to hotels. With the rise of online travel platforms and social media, hotels must employ strategic marketing tactics to stand out from the crowd.

Market 89

Market Marketing Hotels Tourism 89

Hotel Speak

AUGUST 15, 2023

The HotelRunner and trivago partnership reflects the convergence of cutting-edge technology and market-leading expertise. This alliance empowers accommodation properties to gain a competitive edge, harnessing trivago’s extensive user base and HotelRunner ‘s innovative end-to-end platform to grow their businesses like never before.

Accommodation 52

Accommodation Business Cancellation B2B 52

Hotel Speak

MAY 10, 2023

As remote work gains traction worldwide, the digital nomad and slow travel markets are expanding rapidly. Hotels – large and small – that cater to these professional travelers in terms of amenities and services stand to get the jump on competitors. it’s high time hotels capitalized on this opportunity.

Market 52

Market Marketing Travel Marketing Strategy 52

Webrezpro

DECEMBER 20, 2023

From pop culture and special vibes to sustainable practices and wellness retreats, travelers are inspired by many facets of the modern world when it comes to the destinations, experiences, and accommodations they seek. “New year, new you” … and a new hospitality industry. They’re not just checking off bucket lists anymore.

Travel 93

Travel Accommodation Hospitality Hotel Marketing 93

Hotel Management

OCTOBER 24, 2023

Real estate experts at Colliers claim the future is bright for hotel investment in Australia with traditional property investors eyeing the over AU$2 billion in assets on the market – 75% of which were listed in Q3 2023. Brisbane – the only market in Australia where occupancies are trending higher than 2019 – is another top performer.

Average Daily Rate 130

Average Daily Rate Real Estate Occupancy Accommodation 130

Amadeus Hospitality

FEBRUARY 16, 2023

A Hotelier’s Quick Guide to Hotel SEO Marketing: What Is It and How Does It Work? The first step in increasing direct bookings for your hotel is to drive more search traffic to the hotel’s website or Brand.com. What is hotel SEO marketing? Why is hotel SEO marketing important to hoteliers?

Market 52

Market Marketing Hotels Marketing Strategy 52

Travelboom Marketing

JULY 31, 2023

According to a Market Analysis Report by Grand View Research , the global wellness tourism market size was estimated at $814.6 Further, North America dominates this market share at nearly 40%. From massage to meditation to mineral springs, wellness travel encompasses a vast range of products and services.

Travel 52

Travel Tourism Intent Market 52

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. These platforms not only make your hotel more visible to people worldwide but also bring you more chances for direct bookings, all while keeping your costs in check!

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Hotel Management

JUNE 29, 2023

Australia’s boutique hotel market is booming amid increased demand for unique and personalised stays. CBRE’s market analysis found that boutique properties have outperformed ‘big box’ international hotels on occupancy levels, Average Daily Rate (ADR) and Revenue Per Available Room (RevPar) since the onset of the pandemic in 2020.

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Average Daily Rate Occupancy Hotels Travel 246

STAAH

DECEMBER 18, 2023

8 Essential reasons to Optimize your Hotel’s Booking Engine A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. These top Hospitality Trends can help you prepare for your hotel marketing strategy.

Hospitality 86

Hospitality Occupancy Target Marketing Marketing Strategy 86

Hotel Management

JUNE 26, 2023

Colliers’ Head of Hotel Transactions Karen Wales said the deal shows continued investor confidence in the Australian hotel market. Sam McVay from McVay Real Estate described the hotel as “an irreplaceable asset”. “[The With a land area of 3.45 Settlement is due to occur in Q2 this year.

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Resorts Real Estate Sales Accommodation 264

Hotel Speak

MARCH 20, 2024

The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The global Luxury tourism market had an estimated total revenue of USD 1,308.15 travellers overall take an average of 4.8 billion by 2032.

Travel 64

Travel Market Marketing Tourism 64

The Cosmos

JANUARY 19, 2023

A resort property needs to deploy many marketing strategies as they are meant to entertain their guests rather than just provide a room for a mere stay. Therefore, it is important for a resort to create an experience that goes beyond offering accommodation services and covers the whole range of services that a resort has to offer.

Marketing Strategy 52

Marketing Strategy Resorts Market Marketing 52

Hotel Speak

JANUARY 23, 2024

The dust has settled, the masks are tucked away (mostly), and the travel industry finds itself barreling into 2024, not quite a post-pandemic world, but one forever changed. Gone are the days of one-size-fits-all marketing. And competition intensifies – vacation rentals and alternative accommodations nibble at your market share.

Hospitality 88

Hospitality Cancellation Market Marketing 88

STAAH

NOVEMBER 1, 2022

Towards the end of 2020, Google came to the aid of the ailing travel industry with rich insights that unlock the mysteries of travel demand. Since its inception, Google Travel Insights has become a go-to resource for astute hotel marketers wanting to understand guest behaviour patterns and trends to inform their strategy.

Travel 77

Travel Marketing Strategy Market Marketing 77

SiteMinder

APRIL 16, 2024

New data from SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, reveals a 70% rise in the average booking lead time for hotels in Vietnam, following a sharp rise in international arrivals in 2023. The data was revealed by SiteMinder at the 7th Hospitality Vietnam Conference.

Average Daily Rate 104

Average Daily Rate Revenue Travel Hotels 104

Hotel Management

MARCH 25, 2024

years leading the PR function for EVT Hotels and Resorts multi-award-winning media communications executive, Karena Noble, is bidding farewell to her role at the end of this month to launch her own consultancy, Karena Noble Communications. The high-profile opening drove occupancy for this fresh take on budget accommodation.

Tourism 130

Tourism Occupancy Resorts Branding 130

Hotel Management

MARCH 25, 2024

years leading the PR function for EVT Hotels and Resorts multi-award-winning media communications executive, Karena Noble, is bidding farewell to her role at the end of this month to launch her own consultancy, Karena Noble Communications. The high-profile opening drove occupancy for this fresh take on budget accommodation.

Tourism 130

Tourism Occupancy Resorts Branding 130

The Cosmos

JANUARY 11, 2023

Many people these days depend on tours and travel agencies. Travel agencies are of two types: online and offline travel agencies. Online travel agencies look super cool with their discounts to get things done quickly. Today, we are going to show you why these people do still prefer offline travel agents.

Travel 52

Travel Hotels Hotel Marketing Cancellation 52

Travelboom Marketing

JANUARY 6, 2023

TravelBoom will provide the hotel group with website development, search engine optimization (SEO), and more. Club Quarters Hotels is an upscale, pet-friendly group of hotels that caters to business and leisure travelers.

Digital Marketing 52

Digital Marketing Hiring Market Marketing 52

eZee Absolute

MARCH 19, 2024

Traditionally, hotels primarily focused on accommodating guests for overnight or extended stays, considering them the most common and profitable booking options. However, with changing consumer behaviour and preferences, a notable trend has emerged in the hospitality industry: the rise of micro-stay in hotels.

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Revenue Consumer Accommodation Hotels 52

MediaBoom

JULY 21, 2023

Luxury hotel email marketing informs and educates leads, connects with long-term customers, presents up-selling and cross-selling opportunities, humanizes your brand through newsletters, and converts customers. If required, consider hiring an email marketing agency for optimal management. Build upon it with these tactics.

Email Marketing 52

Email Marketing Market Marketing Marketing Strategy 52

Hotel Speak

JANUARY 25, 2024

We are beginning to see more hotels capitalizing on all available assets and offering additional spaces, from co-working desks to karaoke booths, providing remarkable guest experiences across the board.” market in particular, key findings include: Travel has recovered and tops pre-pandemic levels. For the U.S.

Average Daily Rate 76

Average Daily Rate Revenue Travel Upsell 76

Travelboom Marketing

SEPTEMBER 6, 2023

While Baby Boomers and Generation X may have more disposable income, data shows that younger generations are more likely to travel. TravelBoom’s most recent Leisure Travel Trends Study found one key to attracting younger hotel guests is managing guest reviews. What else influences the younger generation to travel?

Travel 72

Travel Hotels Consumer Hotel Marketing 72

Amadeus Hospitality

MARCH 15, 2023

This article will provide an overview of social media marketing for hotels, including how to get started, different strategies to use, and how to approach each specific platform. What is hotel social media marketing? Why is social media marketing important to hoteliers? In 2023, over 4.9

Market 52

Market Marketing Display Ads Hotels 52