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At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.
Wielding unmatched reach and budgets, these mega OTAs continue to influence every stage of trip planning and booking.Expedia and Airbnb continue to feature on the top 10 distribution channel list based on bookings via STAAHs expansive 500+ integrations.
India’s The Citi Residenci Hotels boosts bookings, efficiency and guest experience with STAAH’s smart hospitality solutions. With a growing footprint across West Bengal, The Citi Residenci Hotels has emerged as a leading name in regional hospitality, offering modern comforts, efficient service and local charm across its properties.
Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Expedia, Trip.com, local OTA MG Group and STAAH GDS also retained spots on the list.
This mega-event is not just a spiritual confluence but also a catalyst for significant economic activity, providing a golden opportunity for the hospitality industry. billion) in economic activity, with a significant portion benefiting the hospitality and tourism sectors. For 2025, the scale is even grander.
Clearly display your surcharge policy Disclose all surcharges upfront on your website and OTA listings , and include them in booking confirmations, to ensure every guest is fully aware of the total price. The post Hotel surcharge explained: A guide for small accommodations appeared first on Little Hotelier.
The hospitality landscape continues to evolve rapidly, and staying ahead of the curve is no longer an option its a necessity. The Changing Traveler Behavior Gone are the days when travelers relied solely on OTAs (Online Travel Agencies) or word of mouth to plan their trips.
How Will Digital Marketing Evolve in the Hospitality Industry? Digital marketing in the hospitality business is becoming more guest-focused than ever. Hyper-Personalization Powered by AI Did you know that the AI market in hospitality and tourism is projected to grow from $15.69 billion in 2024 to $20.47
MUNICH, 27th February 2025 Apaleo , the API-first open property management platform, has today unveiled Agent Hub the first-ever AI agent marketplace for the hospitality sector. For AI developers, Agent Hub provides a direct path to market, connecting them with hospitality businesses eager to adopt AI solutions.
OTAs continue to dominate and influence every stage of trip planning and booking thanks to their unmatched reach and budgets. However, a diversified distribution strategy is apparent looking at the mix of types of OTAs as well as global distribution systems, websites and wholesalers being relied on for online bookings. Adam continues.
Online reviews play a critical role in the hospitality industry, shaping guest perceptions and influencing booking decisions. Platforms like Google , TripAdvisor, and Facebook are among the top sources guests rely on to assess accommodations. Why Managing Multiple Review Platforms is Crucial?
Be it luxurious accommodations, exclusive dining, or wellness experiences, Songkran visitors crave it all. ” Offer irresistible packages that blend accommodation with local experiencesthink water fights, Thai New Year rituals, and cultural excursions. During Songkran, travelers dont just stay longer; they spend more.
The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably had questions.
According to PwC, 70% of consumers now expect companies to offer self-service options, and the travel and hospitality sector ranks among the top industries adopting AI to meet this demand. But automation in hospitality isn’t just about speed. What Is Automated Customer Service in Hospitality? Let’s check it out!
Looking ahead, hoteliers can expect increased use cases for artificial intelligence (AI) as part of the shift towards contactless hospitality, including: Facial recognition for ID verification Intelligent chatbots Personalized recommendations (dining, activities, services) Predictive maintenance and housekeeping Real-time resolution (ie.,
Established in 2016, RevenYou is a specialist consultancy firm supporting accommodation businesses across Australia, New Zealand, and the Pacific with revenue management, sales, marketing, and systems integration. Unlocking profit for its clients has become synonymous with the brand over the years.
The data also reveals OTA dominance and influence at every stage of trip planning and booking thanks to their unmatched reach and budgets. However, a diversified distribution strategy is apparent looking at the mix of types of OTAs as well as global distribution systems, websites and wholesalers being relied on for online bookings.
A CDP is the tool that makes all this dynamic possible and eliminates headaches for hospitality teams. Step 4: Prioritise features based on hospitality needs Not all CDPs are created with hotels in mind, and this can make a significant difference when selecting the right platform. Check out the full list here.
riding the Booking.com ranking reshuffle rodeo Images by GuestRevu The guest review score is a critical KPI for accommodation providers, influencing everything from OTA visibility to guest trust. So when Booking.com announced a major update to how these scores are calculated, the hospitality industry understandably had questions.
Extended stays are transforming the way that travellers and travel companies view the hospitality landscape. With remote work here to stay for many, corporate relocations surging, and travellers seeking more flexible accommodation arrangements, demand for stays lasting 30+ days is growing.
San Diego, CA, February 25, 2025 Cloudbeds , the innovative leader in hospitality management technology , has today announced a strategic partnership with Sabre Hospitality, a leading global travel technology company.
Cloudbeds has formed a strategic partnership with Sabre Corporation to deliver a deeper integration between Cloudbeds PMS and Sabres SynXis Central Reservation System (CRS), offering hotels and accommodation providers a seamless solution for managing distribution, reservations and property operations.
The second era of compsets started when the internet brought online travel agencies (OTAs) and online bookings, making competition more dynamic. Between 1995 and 2018, the global hospitality industry more than tripled in size, growing from $522 billion to $1.86
Put plans into action to push visitors to book straight from you instead of OTAs. 👉 Read Also - The Rise of Bleisure Travel: A New Era for Hospitality 4. Hotels can save as much as 15% on commission charges by getting direct bookings instead of OTA bookings.
The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms.
By implementing effective SEO strategies, hotels can reach more potential guests and reduce their dependence on costly OTA commissions. For hotels, this means appearing at the top of search results when potential guests are looking for accommodation in your area. This highlights the importance of a strong web presence for hotels.
The report – The Evolution of Managed Hotel Programs – finds corporate travel managers are seeking innovation within the accommodation procurement process, with annual procedures seen as outdated, expensive and inefficient. Receive daily leadership insights and stay ahead of the competition.
The future of AI in hospitality is no longer a distant realityit’s starting now, transforming how hotels communicate with travelers, drive direct bookings, and streamline key functions in daily operations. According to Global Market Insights, the AI market in the hospitality sector is projected to exceed $1.2 billion by 2026.
In this article, you’ll discover why mobile marketing is so powerful for hospitality and learn 12 smart strategies to boost bookings, improve guest satisfaction, and increase revenue—all from the palm of your hand. Today’s ‘digital first’ travelers are accustomed to this thanks to OTAs, ride-shares, and airlines.
Add to that the rising influence of AI for personalization and influencer marketing to expand your hotel’s reach , and you have a winning strategy to attract guests, keep them engaged, and fill your rooms in today’s competitive hospitality market. They check the reviews.
Working with the Right OTAs Online Travel Agencies (OTAs) are key to leisure travel bookings. Hotels should pick OTAs that match their target market and give good terms. Staying updated with OTA trends can help hotels choose the best platforms and optimize their presence effectively.
What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.
Our May product update is here – think of it as your hospitality toolkit hitting the refresh button! Opt-Out Available Customers can disable the feature via: Booking Engine > BE Settings InstantSite Update 1) Feature: Horizontal Calendar In Accommodation Pages and Calendar Widget Whats new? May We Upgrade You?
What is the role of GDS in hospitality? Well, first and foremost, travel agents generally need to book accommodation alongside flights, so hotels are wise to have a presence wherever flights are being booked. The GDS was originally created as a way for airlines to simplify and speed up their booking processes.
It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. Early adopters include luxury resorts, casinos, and lifestyle hospitality groups. Dynamic controls from the Nomadix Cloud that can respond to changing conditions.
In this case, we turn attention to the emerging renaissance of hospitality culture in South America – a continent full of lively culture, friendly people, breathtaking landscapes, delicious cuisine and affordable accommodations. The idea of a family-owned hospitality business was never a strategy; it just happened.
About STAAH STAAH is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers helping them maximise their online revenue. Oracle Cloud Marketplace serves as a centralized repository of enterprise applications offered by Oracle and Oracle partners.
Originally conceived as a bread factory, the 2019 site was reimagined post-pandemic into a micro motel concept that fills a gap in the market: elevated, self-contained accommodation with edge. Neon Rose leans into the rockstar edge of the word motel with a wink to nostalgia and an irreverent spirit.
Early adopters include luxury resorts, casinos, and lifestyle hospitality groups. It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. Dynamic controls from the Nomadix Cloud that can respond to changing conditions.
Whether it’s a well-crafted website, partnerships with OTAs, or engaging social media, creating a strong online footprint is how you turn searches into bookings. Online Travel Agencies: Expanding Your Reach When travelers search for a place to stay, they usually turn to Online Travel Agencies (OTAs) like Booking.com, Expedia, or Agoda.
This enhanced visibility has resulted in a substantial increase in direct bookings, reducing our reliance on third-party OTA’s.” . “We have been using Demand Plus since we began with SiteMinder, as it has significantly increased our exposure on platforms like Google, TripAdvisor, and Trivago.
Early adopters include luxury resorts, casinos, and lifestyle hospitality groups. It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. Dynamic controls from the Nomadix Cloud that can respond to changing conditions.
Early adopters include luxury resorts, casinos, and lifestyle hospitality groups. It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. Dynamic controls from the Nomadix Cloud that can respond to changing conditions.
Early adopters include luxury resorts, casinos, and lifestyle hospitality groups. It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management. Dynamic controls from the Nomadix Cloud that can respond to changing conditions.
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