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Beyond bookings: How OTAs became strategic partners for hotels

Hospitality Today

At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.

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STAAH’s 2024 Channel Insights: Direct Bookings Surge in India

STAAH

Wielding unmatched reach and budgets, these mega OTAs continue to influence every stage of trip planning and booking.Expedia and Airbnb continue to feature on the top 10 distribution channel list based on bookings via STAAHs expansive 500+ integrations.

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The Citi Residenci Hotels: Building a Smarter Hospitality Future with STAAH

STAAH

India’s The Citi Residenci Hotels boosts bookings, efficiency and guest experience with STAAH’s smart hospitality solutions. With a growing footprint across West Bengal, The Citi Residenci Hotels has emerged as a leading name in regional hospitality, offering modern comforts, efficient service and local charm across its properties.

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STAAH unveils the top 10 booking channels for Southeast Asian region

STAAH

Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems. Expedia, Trip.com, local OTA MG Group and STAAH GDS also retained spots on the list.

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Gear Up for Mahakumbh Mela 2025: Winning Strategies for Hoteliers to Attract and Delight Pilgrims

eZee Absolute

This mega-event is not just a spiritual confluence but also a catalyst for significant economic activity, providing a golden opportunity for the hospitality industry. billion) in economic activity, with a significant portion benefiting the hospitality and tourism sectors. For 2025, the scale is even grander.

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Hotel surcharge explained: A guide for small accommodations

Little Hotelier

Clearly display your surcharge policy Disclose all surcharges upfront on your website and OTA listings , and include them in booking confirmations, to ensure every guest is fully aware of the total price. The post Hotel surcharge explained: A guide for small accommodations appeared first on Little Hotelier.

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Why Your Hotel Needs “Get Google” in 2025

STAAH

The hospitality landscape continues to evolve rapidly, and staying ahead of the curve is no longer an option its a necessity. The Changing Traveler Behavior Gone are the days when travelers relied solely on OTAs (Online Travel Agencies) or word of mouth to plan their trips.

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