Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. In the hotel industry, eCommerce refers to the buying and selling of accommodation and related services over the internet. Choose the platforms that best meet your marketing objectives and budget. Experiment with metasearch marketing.

OTA 98

OTA Digital Marketing Marketing Market 98

STAAH

OCTOBER 22, 2024

Whether through corporate gifting, special packages, or targeted marketing, there are numerous ways to keep voucher sales flowing throughout the year. Offer guests a package that includes accommodations alongside dining, spa treatments, or adventure activities.

Sales 52

Sales Hotels Consumer Target Marketing 52

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Successful hotels recognize that their customers are individuals seeking experiences, not merely accommodations.

Branding 92

Branding Hotels Services Market 92

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 89

Marketing Strategy Marketing Market Travel 89

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Marketing Market Consumer 52

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. What global issues or movements are impacting accommodation providers? What types of guests do you want to target and hope to win bookings from? ongoing costs may include consumables that guests use such as toiletries.

Business 52

Business Target Marketing Consumer Accommodation 52

Boutique Hotel News

NOVEMBER 15, 2022

Hotels and accommodation providers are faced with the challenge of appealing to and attracting customers whose demands and behaviours have shifted significantly over the last few years. Remaining relevant to guests is key, and those that don’t are at risk of losing market share. Are you present on these channels? . •

Market Share 52

Market Share Marketing Market Consumer 52

MediaBoom

JULY 5, 2023

A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. Customized to the hotel’s target audience, location, and services, the plan contains key elements such as identifying the target market, brand positioning, and creating an online presence.

Hotel Marketing 83

Hotel Marketing Marketing Market Marketing Strategy 83

Little Hotelier

OCTOBER 23, 2023

Globally, 70% say ‘social media has an influence on how I discover accommodation.’ Twitter, for instance, may not be the best fit for a quaint accommodation business. Choosing the right ones to put your focus on depends on your target audience, how you want to promote yourself, and also their popularity with travellers in general.

Marketing 105

Marketing Market Hotels Travel 105

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Ensure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices from your website to increase conversion rates. Mobile usability will maintain the competitiveness of your channel.

OTA 98

OTA Sales Revenue Hotels 98

SiteMinder

OCTOBER 10, 2022

This is the most common classification of accommodation worldwide. That being said, they all follow a similar system, with one star being the most basic type of accommodation and five star being on the luxury end of the scale. Guests have extremely high expectations when it comes to luxury accommodation. Table of contents.

Services 72

Services Hotels Accommodation Motels 72

Little Hotelier

JULY 5, 2023

An Airbnb is a small accommodation business that is rented out to travellers on a short-term basis. This will allow your ideal guests to imagine themselves staying in your accommodation. Create your Airbnb listing Finally, you’re ready to list your accommodation on Airbnb. What is an Airbnb?

Accommodation 52

Accommodation Motels Business Occupancy 52

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.

Digital Marketing 68

Digital Marketing Services Marketing Market 68

SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. This then allows you to make informed decisions on what accommodation to promote to the right client, at the right time, with appropriate pricing through the most suitable distribution channel.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Cloudbeds

FEBRUARY 7, 2023

Whether you operate a full-service hotel, hostel, inn, short-term rental, or other type of accommodation, here we share ways to build and maintain guest loyalty with or without a loyalty program. In the hotel industry, guest loyalty can be defined as a guest’s faithfulness to one property over other accommodation choices.

Travel 52

Travel Hotels OTA Services 52

MediaBoom

AUGUST 23, 2024

By bidding on relevant keywords , your resort’s ads can appear prominently at the top of search engine results pages (SERPs), capturing the attention of potential guests actively seeking accommodations. For example, target luxury-seeking travelers in specific cities with ads highlighting your resort’s exclusive amenities.

Resorts 87

Resorts Marketing Market Marketing Strategy 87

SiteMinder

SEPTEMBER 14, 2022

What content marketing isn’t, is excessive promotional messaging. What does content marketing mean for hotels? For hotels and other accommodation providers, content marketing is all about showcasing your property’s unique story and brand to the types of travellers you’re trying to win over. Stay consistent.

Marketing 59

Marketing Market Hotels Travel 59

MediaBoom

FEBRUARY 26, 2024

Key Takeaways: Explore how carefully selected words can evoke emotions, create desire, and shape perceptions of luxury products and experiences Discover the importance of crafting a brand narrative rooted in rarity, prestige, and status to entice discerning consumers. Gucci allows consumers to “wear the product” before making a real purchase.

Branding 88

Branding Market Marketing Digital Marketing 88

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group.

Marketing 77

Marketing Market Marketing Strategy Business 77

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Accommodation and Lodging The accommodation sector encompasses a broad range of lodging options from hostels and caravan sites to luxurious resorts and boutique hotels.

Operations 59

Operations Management OTA Hotels 59

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Revenue management starts by analysing the market and competition.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Boutique Hotel News

NOVEMBER 8, 2022

As a result, we identified new target markets and redesigned our approach which dovetailed with the staycation boom. . The prevalence of brands in the market has dramatically increased, and the educated consumer now really understands the brand they like. Why stick to traditional shift times?

General Manager 52

General Manager Business OTA Services 52

MediaBoom

MARCH 28, 2024

By aggregating data from various sources, it ensures that users can find the best possible rates for high-end accommodations. Luxury hotels also benefit from increased visibility among a targeted audience actively searching for upscale lodging options. Learn more luxury travel brand marketing tips courtesy of Mediaboom.

Hotels 52

Hotels Branding Market Marketing 52

SiteMinder

JANUARY 8, 2024

With customers expecting some sort of dining service from hotel accommodations, it has become almost a standard practice to provide. Accommodation and Lodging The accommodation sector encompasses a broad range of lodging options from hostels and caravan sites to luxurious resorts and boutique hotels.

Operations 52

Operations Management OTA Hotels 52

Hotelier Magazine

MARCH 11, 2024

Even in today’s economic climate, consumers globally are allocating a larger share of wallet to experiences over goods, including 48 per cent of Canadians who are prioritizing travel at the expense of other spending.​ In addition, we’ve been working hard to re-build international visits as well as the critical conventions and events sector.

Tourism 52

Tourism Business Market Marketing 52

Little Hotelier

FEBRUARY 22, 2023

And a hostel is one of the simplest and most enjoyable forms of accommodation you can provide. They offer cheap beds, and are more communal and social than other accommodation options too. Competitive analysis: Research the number, price and quality of similar hostels and accommodation options in your area.

OTA 52

OTA Business Hiring Market 52

Xotels

MAY 27, 2022

Whether it is wellbeing and health or experience and culture, or both, business growth can be driven by designing packages to target distinct customer profile segments. Offering package deals for a fixed fee enables to target market where customers desire more specialized stays. This human touch elevates the guest experience. .

Hospitality 52

Hospitality Business Market Marketing 52

SiteMinder

AUGUST 29, 2023

It’s something to carefully consider and may come down to who your target market is. In particular, you should be looking to leverage the native capabilities of mobile and social platforms as a means of communicating with consumers, providing information and facilitating transactions – not just promoting last-minute deals.

Revenue 52

Revenue Hotels OTA Operations 52

Cloudbeds

JANUARY 10, 2025

The importance of metasearch marketing for independent properties You may be wondering, why would I advertise on metasearch channels when I have free booking links? For independent hotels, hostels, inns, and other types of accommodations, metasearch marketing offers a number of advantages.

Cost Per Click 52

Cost Per Click Marketing Market OTA 52

SiteMinder

JULY 18, 2024

Know your customer base Today’s travel market is diverse, encompassing everything from baby boomers to socially-minded millennials to wealthy leisure travellers. The more you understand your target market and the emotional experiences they seek, the better you can tailor your products and offerings to serve them.

Services 52

Services Hotels Travel Business 52

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Revenue management starts by analysing the market and competition.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 93

Hotels Accommodation Business Target Marketing 93

Hotelogix

MARCH 26, 2025

With busy schedules and evolving work patterns, modern guests seek accommodation options that align with their unique needs. They travel frequently, seeking accommodations that support their work needs. Changing Travel Habits: The shift to remote and hybrid work models is altering travel and accommodation needs.

Travel 40

Travel Accommodation Revenue Hotels 40

Hotelogix

JANUARY 12, 2025

Offering promo codes through your website along with a  well-planned hotel SEO (Search Engine Optimization) strategy ensures your website stands out when potential guests are searching  for accommodations in your location. Instead, start with 3–5 well-chosen OTAs that cater to your target market and region.

OTA 52

OTA Hotels Travel Management 52