Stop the Discount Spiral: How Overusing OTA’s is Damaging Your Hotel’s Brand
Up Hotel
AUGUST 11, 2025
In the scramble to fill rooms, it’s tempting to throw everything at OTAs: Genius deals, mobile rates, secret offers, and flash sales. And yes, it might get you on the first page. But at what cost? We see it all the time: hotels pour effort into direct booking strategies, only to undercut themselves with OTA promotions that kill profitability and confuse the guest experience.
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