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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

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America hits the brakes on travel

Hospitality Today

Hospitality.today™ Topics Subscribe Topics › Travel › Market Data America hits the brakes on travel Lagging bookings, shrinking budgets, and last-minute plans reveal growing consumer caution — and potential trouble ahead for the U.S. economy Jun 25, 2025 American travelers are pulling back. weve got you covered.

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Intellisoftware Join Forces with the Australian Revenue Management Association (ARMA) in Major Strategic Partnership 

Hotel Management

Intellisoftware will also gain a seat on ARMA’s Skills Council to provide input for ARMA’s nationally recognised and accredited VET qualification in revenue and yield management launching this year. Melissa Kalan ARMA CEO, sharing her insights on the partnership stated, “This collaboration marks a significant milestone for us.

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Designing a new era of intelligent revenue management

Hotel Business

Just as the 1980s saw the emergence of yield management in the airline and hospitality sectors, today’s environment demands a similarly radical reinvention—anchored in intelligent, AI-powered revenue science. Amid the challenges, innovation remains a central theme.

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The Rebooking Paradox: A Deep Dive into APAC’s Hospitality Challenge With Tony Marshall

Hotel Speak

Despite positive experiences, many travellers are not returning to hotels they’ve enjoyed. To delve deeper into this issue, we spoke with Tony Marshall, VP Managing Director APAC at Agilysys. Your study highlights a “rebooking paradox” where only 37% of APAC travellers rebook despite 86% expressing high satisfaction.

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Is My Hotel Room Pricing Logical?

STAAH

Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Here’s how to analyze hotel behavior from a pricing perspective: Lead Times: Track booking patterns —far-out bookings for events like weddings versus last-minute bookings for FIT (Free Independent Travelers).

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Hotel ad: Monitoring, compliance and parity

SiteMinder

A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. These ads are designed to appear in front of potential guests at the moment they’re planning or booking travel.

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