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Assess whether the program aligns with your hotel’s offerings and targetmarket. In the 2024 Global Meetings & Events Forecast by American Express Global Business Travel , 78% aim for a net zero footprint by 2024, which is influencing venue selections.
Strategic deal brings Amadeus’ iHotelier ® Suite to one of Thailand’s fastest-growing hotel chains July 9, 2025 – B2 Boutique and Budget Hotels , part of GPCM Group, announces it will adopt the iHotelier® Suite from transformative travel technology provider Amadeus as part of a new strategic relationship.
Our vision is to build upon the legacy of innovative lifestyle and experiential hospitality concepts targeting the Millennial and Gen Z nomadic travellers and their needs and preferences, said Hassin.
The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms.
The days of generic, one-size-fits-all travelmarketing are over. In today’s evolving travel landscape, understanding the diverse needs and preferences of travellers is crucial for hotels to attract and retain loyal guests. billion dollar market is by partnering with local adventure activity providers.
Here’s why a booking engine should be at the heart of your hotel’s digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Poor Guest Experience: Outdated or clunky booking flows turn users away.
These properties reflect the growing appeal of HotelREZ’s all-in-one solution to independent hoteliers looking to compete more effectively in today’s evolving travel landscape.
For example, if forward-looking data indicate a softening of demand in family suite bookings 90 days ahead, this insight can trigger targetedmarketing interventions—such as geo-targeted ads, promotional bundling or influencer collaborations—to mitigate the gap.
Net rate : This is the rate after subtracting any commissions or fees, often used in negotiations with online travel agencies (OTAs) or corporate bookings. Market demand: Adjust for seasonality , local events, and travel trends. Its a dependable benchmark for your revenue targets.
The distinction between business and leisure travel used to be clear. More than 60% of business travelers now add leisure time to their trips showing a big change in travel preferences. Understanding Bleisure Travel Bleisure travel combines work trips with fun activities. Now, this line fades quicker than ever.
Heres why a booking engine should be at the heart of your hotels digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Poor Guest Experience: Outdated or clunky booking flows turn users away.
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Online Travel Agencies: Expanding Your Reach When travelers search for a place to stay, they usually turn to Online Travel Agencies (OTAs) like Booking.com, Expedia, or Agoda. What is an Online Travel Agency? Instead, start with 3–5 well-chosen OTAs that cater to your targetmarket and region.
Under the terms of the agreement, Caliber Hospitality Development (CHD) will receive exclusive development rights for future development of Hyatt Studios hotels in targetmarket areas within Arizona, Colorado, Nevada, Texas and Louisiana.
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Communication, travel, networking, education, e-commerce, news, finance and so much more. This reflects the growth of the company from simply an airline to “an investment holding company (CapitalA) with a portfolio of synergistic travel and lifestyle businesses that leverage data and technology”.
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ATEC also recommends an additional budget of AU$5 million per annum be allocated to Tourism Australia to undertake promotional activities encouraging WHM to travel and work across Australia, and that targetedmarketing efforts are implemented to promote regional dispersion of WHMs.
Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. Craft targetedmarketing campaigns that resonate with specific audience segments.
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Read full blog Sustainable Hospitality: Meeting the needs of today’s eco-conscious traveler Clearly, sustainability has been a major priority trending this year. It involves identifying targetmarkets, setting sales goals, and creating a plan to achieve those goals.
According to Marriott, the new-build concept will consist of 124 keys and “is perfect for secondary and suburban markets with a concentration of class B multifamily.” ” The company said it already has 1,800 targetmarkets identified in the U.S. and Canada.
“We have a very ambitious target to triple the number of hotels from 80 to 250 by 2035. The majority of [new hotels] will be outside Japan, and Australia is one of the key targetmarkets. Takanawa Hanakohro “Historically, the relationship between Japan and Australia has been always good,” Kaneda said. million in 2023]. “I
McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.
Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, targetmarket, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.
By providing state-of-the-art facilities and services such as catering, audio-visual equipment, and event planning, hotels can attract business travelers and event organizers. 3) Wellness and Spa Services Investing in a spa, fitness center, or wellness programs can attract health-conscious travelers.
We focus on extended stay corporate travel but, because of all the great amenities and spa, we do get our share of leisure. A lot of the target [market] was around project-focused corporate opportunity. Is it mostly corporate guests or are you seeing much on the leisure side? It is a mix.
The world of travel and hospitality has always been at the mercy of change. As travelers become savvier, they’re looking for more than just a place to stay — they want a truly memorable experience. Meanwhile, AI-powered bots are helping travelers navigate complex processes like flight cancellations and refunds with ease.
Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. Tip for Hoteliers: A good channel manager helps hoteliers maximize their visibility across multiple online travel agencies (OTAs) and direct booking platforms.
One of the best ways to do that is by listing your property on Online Travel Agencies (OTAs). In this article, we'll explore the best online travel agencies for hotels and explain how they can help you increase bookings. What is an Online Travel Agency (OTA)? What to Look for in the Best Online Travel Agency?
Subscriptions appeal to frequent travellers or remote workers seeking more flexible lodging arrangements, and they help hotels build a steady flow of income while strengthening relationships with their guests. This model works well for business travellers, remote workers, or frequent visitors.
Consider demographics, psychographics (values, interests, and lifestyle), and travel motivations. Partner with relevant media outlets and social media influencers to reach the target audience and generate positive brand awareness. The luxury travel landscape is dynamic. Luxury is multifaceted.
An additional step is understanding the market segmentation of your local market: knowing what travellers are already staying in your market sets the tone for establishing fair share and fuels meaningful comparisons as well as realistic outlooks. Source market (which may be different from a traveller’s nationality).
Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. It usually involves using various channels such as your website, listings on booking sites, and social media to gain the attention of travellers.
The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. It allows travellers to compare rates and services of multiple properties. Understanding OTAs OTAs refer to Online Travel Agencies, which are online hotel booking websites for travelers and online sales channels for hotels.
It consists of remote employees or executives from one or more companies who devote time to discuss their business strategies, work on projects, or brainstorm ideas for future growth — all without traveling for an extended period. Relationship Marketing Fills a Better Funnel Why should hotel salespeople care?
market accounting for 22 per cent of tourism spending in the province, cross-border travel and trade remain essential to the industrys health. Shifts in immigration policies, tariffs and trade agreements will significantly impact travel patterns, consumer behaviour and operator costs. Lack of targetedmarketing in key U.S.
Here’s how brand positioning works: Target Audience: Who are your ideal guests? Are you targeting families seeking adventure, couples craving romance, or business travellers prioritising efficiency? Understanding your target audience is the first step to crafting a brand that resonates with their needs and desires.
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