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3 Ways Integrating Your POS With Your CRM Will Transform Your Guest Experience

Hotel Speak

Using this data to your advantage, you can boost your sales and marketing strategy and segment your guest personas based on their booking habits. This enables you to create targeted marketing campaigns tailored to resonate with each group of customers.

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Mastering Hotel Sales Proposals: 10 Best Practices for Success

Amadeus Hospitality

Assess whether the program aligns with your hotel’s offerings and target market. Here, we outline ten essential best practices for creating and cultivating successful hotel proposals to increase your chances of winning more business opportunities, both now and in the future.

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HB Exclusive: Reeco raises $15M for procure-to-pay platform

Hotel Business

In todays competitive market, Reeco is essential. When asked about Reecos target market, Shimony explained, We are a two-sided platform built to serve both the demand and supply sides of the hospitality industry. This technology has improved efficiencies and increased margins across our portfolio.

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B2 Hotels Partners with Amadeus to Transform the Guest Booking Experience in Asia Pacific

Amadeus Hospitality

Amadeus’ iHotelier Suite offers a unified user experience across channels, allowing B2 Hotels to recognize returning guests, tailor offers, and deliver targeted marketing communications throughout the booking journey. Amadeus offers the kind of integration and scalability that aligns with our vision for future growth.”

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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

The system's channel manager integration ensures that room rates and availability are consistently updated across multiple distribution channels, enabling hotels to effectively reach their target markets. Successful hotel growth heavily relies on understanding and catering to distinct market segments.

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Designing a new era of intelligent revenue management

Hotel Business

For example, if forward-looking data indicate a softening of demand in family suite bookings 90 days ahead, this insight can trigger targeted marketing interventions—such as geo-targeted ads, promotional bundling or influencer collaborations—to mitigate the gap.

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What Is a Hotel Booking Engine and Why It Is Important

STAAH

Limited Insights: No data means missed chances for personalized service and targeted marketing. Poor Guest Experience: Outdated or clunky booking flows turn users away. Missed Revenue Opportunities: No ability to upsell or promote exclusive direct deals. In short, no booking engine = no growth strategy.

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