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Hotel management can often feel like youre spinning plates – online travel agents (OTAs) sending bookings, guests booking directly on your site, and your front desk needing real-time updates to avoid the dreaded overbooking. 7) Drive More Revenue with Upsell Tools Why stop at the room? Enter the channel manager.
Heres why a booking engine should be at the heart of your hotels digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Custom Branding: Keep the look and feel consistent with your hotels website.
To keep travelers on your site and away from OTAs, hotels must seamlessly integrate their booking engin e to facilitate online bookings. Include add-ons and upsells on your property’s website to increase revenue and allow guests to customize their stay with you. Watch the full session from Passport 2024.
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.
With STAAHs Channel Manager , the team gained a single command centre to manage rates, inventory, and availability across all online travel agents (OTAs). The STAAH booking engine turned the Sentrim website into a high-performing channel by supporting smart pricing, promo codes, upselling and cross-selling. Thats where STAAH came in.
Practical applications include: Demand optimization In hotel revenue management , pricing strategies rely on many different factors, including room rates, upsell opportunities, market and seasonal trends, and competitor pricing. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings.
With features like multi-property search, real-time availability updates, and upselling options, hotels can showcase everything they have to offer and capture more revenue per guest. SHRs EBE delivers the full functionality of a powerful booking platform, but in a modern, user-friendly modal design.
Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line. front-page listing).
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc., can result in a stable revenue stream.
Simplified Distribution: Managing room inventory across multiple Online Travel Agencies (OTAs) can be complex. Identify upselling opportunities to boost revenue. Tools like a channel manager software centralize room inventory and rates, ensuring consistent updates across platforms and preventing overbookings.
When your room rates differ across OTAs and your website, it erodes guest trust, impacts booking conversions, and weakens your revenue strategy. Rate disparity often results in reduced visibility on OTAs, loss of direct bookings, and a fractured guest experience. Enhances visibility and ranking on OTA search results.
Almosafer Saudi-based OTA with a strong position in GCC. Rehlat Kuwait-based OTA with a strong presence in the GCC countries. Upselling, CRM & Marketing The Percentage Company SEA-based sales and marketing consultancy. Click here to find out more about Feratel. Click here to find out more about Almosafer.
Add-ons – A powerful Direct Booking Benefit for bookers Hotels can use Add-ons to differentiate themselves from OTAs which only sell nights. The post Upsell With Personalised Add-ons appeared first on Bookassist The Direct Booking Expert.
Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. While the OTA owns the customer in the first instance, hotels can put in place systems to win over the customer and earn more revenue from each guest’s stay.
It acts as a virtual concierge, answering common questions, sharing booking links, promoting special offers, and even upselling services without staff intervention. It can also share booking links, promote special offers, and upsell services all within the same conversation.
Our AI solutions transform this human-centered data into tools that not only address critical pain points like high OTA commissions and labor costs, but also free hospitality staff to focus on what technology cannot replicate genuine human connections with guests.”
The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Memorable experiences outweigh rising inflation.
Guest actions Who makes direct bookings versus through OTAs, and how can you influence them? Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships. Channel Management System Managing multiple OTAs, your website, and other channels manually?
Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Seamless Integration : Connect effortlessly with OTAs and payment gateways for smooth transactions. Dynamic Pricing : Adjust rates instantly based on demand.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.
Some of the most impactful integrations include: Booking engines PMSs CRMs Communication channels Upselling tools With these integrations in place, every traveler interactionwhether it’s an inquiry, booking, update, or follow-up is automatically synchronized across systems. Are you in the know? Click here to talk to a specialist today!
STAAH becomes a game-changer Coming recommended by our key OTA partners as well as other industry professionals, STAAH boasted a suite of features to maximise revenue while allowing the key functionality of updating rates and availability across multiple OTAs via a two-way, real-time sync between a hotel and its connected online channels.
Revenue Stream #1: Upsells and Add-Ons for Guests Guests are willing to spend more if it enhances their experience. Similar offerings can be worked into the OTA booking process, though the process can be more manual and dependent upon each OTAs specific rules. Such add-ons can then be easily mapped to your ledger.
With 60% of visitors to Online Travel Agencies (OTAs) eventually checking out your website, the opportunity to secure commission-free direct bookings is substantial. Cost Savings: OTAs are marketing powerhouses, but they come at a cost. What Makes an Internet Booking Engine So Precious? How do you do this?
Dynamic pricing and upselling : Based on browsing and past behavior, AI can show tailored room upgrades or experiences that match a guests preferences and budget. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. It should be seamless , showing real-time prices and availability.
Your target audience should define which channels you advertise on and which OTAs you partner with. Someone may get inspired by a friend’s social media post, while another begins the journey on an OTA or a search engine. Online Travel Agents OTAs are your billboards to acquire guests. Looking for a Hotel Booking Engine?
The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour. This enables your team to provide more relevant and valuable upsells. Marshall: The ‘rebooking paradox’ we identified really underscores the complexity of loyalty in hospitality.
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Upsells and add-ons. If you rely too heavily on OTAs, you risk giving away your profit in commissions. Travelers crave experiences.
This might include direct booking plug-in apps, such as Triptease, that reduce your reliance on OTAs by giving your booking engine greater functionality. Upselling – Any action you take at your hotel should benefit the guest first and foremost but if you can find ways to increase revenue too, all the better.
An AI agent powered by large language models (LLMs) can respond instantly, confirm availability, upsell a suite with pet amenities, and share relevant reviewsall within the same conversation. Example : A traveler browsing a hotel’s website might ask, Do you have pet-friendly rooms available next weekend?
From before they arrive and visit third-party sites or OTAs to look for accommodation or online reviews to your website, email communications and the actual stay – everything contributes towards guest experience. These communications become a fantastic opportunity to upsell your services. Clever ideas to improve guest experience. #1
At a time when hotels are managing multiple booking channels, facing price wars on online travel agents (OTAs) , and dealing with fluctuating demand, the Revenue Manager becomes the nerve centre for strategy. Managing them efficiently across OTAs ensures maximum visibility and results. Why Is the Revenue Manager So Important?
If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. It plays a key role in the overall success of a hotel’s operations. Result – increased retention and bookings.
Greater global reach Galileo, and the GDS channel in general, forms the perfect complement to your other sales channels OTAs, metasearch and direct bookings because it helps you attract bookings from sources (namely travel agents and corporate travel management companies) that those other channels cannot.
According to De Ponga, hotel software solutions such as channel managers and revenue management systems (RMSs) have democratised the practice, owing to the rise of online travel agencies (OTAs). “I I can’t imagine our job without a channel manager given all the OTAs out there.
The WatchMyRate feature in STAAH’s booking engine enables you to display the rate for the same room across OTAs – a handy feature to prevent users from leaving your site and growing direct bookings. You’ve captured the client; upselling helps grow the revenue from them.
eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.
From online travel agencies (OTAs) to direct booking engine , hotels must effectively manage distribution channels to maximize revenue and minimize distribution costs. Hotel Revenue Management using Omnichannel Data In today’s interconnected world, harnessing omnichannel data is essential for optimizing revenue management strategies.
In fact, OTAs such as Expedia have updated their algorithms to give preference to properties that have been called out by guests for their fantastic guest experience. Upselling & cross-selling is a great ways to drive up incremental revenue is also on the rise by smart hoteliers. Focus on customer experience.
A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Instead of trying to outbid large OTAs, focus on finding the right balance.
Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. Encouraging word-of-mouth: A guest who has a positive experience due to a special offer is more likely to recommend your hotel to others.
Rate parity restricts hotels from offering lower prices on their own website than on OTAs, limiting pricing control for independent and mid-scale properties. Diversify OTA Distribution Channels Relying too heavily on a single OTA increases operational risk if terms or visibility rankings change.
Récupérez les coordonnées personnelles correctes de vos clients avant même avant leur arrivée, afin de communiquer avec eux, d’améliorer leur expérience, et ainsi augmenter vos chances d’upsell et de fidélisation en direct. Votre base de données est souvent truffées d’adresses mail OTA et d’e-mails vide.
We’ve seen our solutions drive a 35% increase in revenue while significantly lowering OTA commissions, and we’re excited to bring this value to more lodging properties around the world.” Custom booking engine: A cohesive and upsell-focused booking platform that integrates seamlessly with the hotel’s brand.
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