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India vs. China vs. Japan: Who Leads in Online Travel and Hotel Loyalty

Skift Blog

Skift Take: Asia’s top travel markets are rewriting the rules of booking — with OTAs, loyalty programs, and social media now driving distinct, market-specific behaviors that global travel brands must strategically adapt to. Read the Complete Story On Skift

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Former Heads of Google Travel and Tripadvisor Form AI Startup to Head Off Online Travel Agencies

Skift Blog

Skift Take: The idea of hotels partnering with ex-Googlers and DirectBooking trying to undercut OTA-like Tripadvisor's relationships with LLMs is not without its ironies. Still, the concept of hotels working more closely with LLMs and bypassing OTAs is one that could gain traction. Read the Complete Story On Skift

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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. Here are 5 overlooked online travel agent (OTA) mistakes — and how to fix them. The OTA adds a member discount on top. The OTA adds a member discount on top. Here’s what happens: You run a mobile rate or country discount.

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The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

Hotel Speak

Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.

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Hotel Versus OTA Direct-Booking Tussle Will Shape Distribution for Years to Come

Skift Blog

Skift Take: Will hotel websites become the dominant distribution channel for hotels by 2030, leaving online travel agencies behind? It could certainly happen. However, there are reasons that scenario might not take place. Let's discuss this again in five years. Dennis Schaal Read the Complete Story On Skift

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How to Manage OTA Bookings and Commissions Profitably

Webrezpro

Listing your property on online travel agency (OTA) channels increases visibility and revenue—but it comes at a cost. And if you’re managing OTA bookings manually, it can cost you even more. Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error.

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Travel Industry’s AI Talent Wars Are Heating Up

Skift Blog

Skift Take: A job-posts deep-dive shows how cruise lines, hotels, theme parks, and OTAs are staffing up for an AI future. Read the Complete Story On Skift

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