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detect if a digital key is not working) AI will support hotels in delivering hyper-personalized services at scale , to enhance the guest experience and streamline operations. To keep travelers on your site and away from OTAs, hotels must seamlessly integrate their booking engin e to facilitate online bookings.
GDS and Niche OTA Power b. Move Beyond Syncing, Start Scaling 1) The New Age of Hotel Distribution The hotel distribution landscape has changed. Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs. Your rates drop automatically to drive last-minute bookings, across all OTAs.
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals. STAAH Tips: STAAH’s RateStalk allows you to display OTA rates alongside your direct price. How is it useful?
Manual processes in communication, especially at scale, introduce hidden costs: missed direct booking opportunities, staff overload, and fragmented service experiences. This removes the pressure from reservation teams, allowing them to focus on high-value tasks such as upselling, group bookings, and complex guest requests.
Explore proven hotel marketing strategies for 2025 designed to boost direct bookings, reduce OTA reliance, and maximize revenue through digital and automated channels. In 2025, hotels must move beyond relying on OTAs and embrace direct sales through targeted hotel marketing. According to STR , the U.S.
With the right tool, you can build automated segments in minutes instead of hours: – Business travellers vs leisure guests – OTA bookers vs direct bookers – First-time guest vs loyal returners From there, you can create tailored automation workflows for each segment — without repeating manual work every time.
For example, does your reservation team struggle with outdated guest preferences, leading to missed upselling opportunities? Personalisation at scale with CDPs Personalisation is one of the most effective ways to stand out in today’s hospitality industry, but tailoring every guest experience manually can seem impossible.
Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. helps them scale service, increase conversions, and operate more efficiently – without compromising the guest experience. SynXis Concierge.AI
Combined with the convenience of multilingual support and 24/7 availability, AI eliminates booking friction, boosts traveler confidence, and reduces OTA dependence. AI handles it all automatically, freeing up your team’s time for: Lead qualification Upselling Complex booking negotiations This impact is measurable.
âhotels can now offer the speed, personalization, and polish of enterprise-scale operationsâon their own terms.â As guest expectations rise and staffing challenges persist, this collaboration empowers hotels using the Visual Matrix PMS, a premium, high-touch service without expanding their teams.
SiteMinder then turns that information into revenue by pushing updated room descriptions that highlight environmental features to every OTA, metasearch site, and direct booking channel in a single action. The system can also attach upsells like farm-to-table dining or carbon-offset packages during the booking flow.
Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. helps them scale service, increase conversions, and operate more efficiently - without compromising the guest experience. SynXis Concierge.AI
Its mobile-friendly interface and intuitive setup empower lean teams to automate pricing decisions and scale operations effectively. With more than 300,000 rooms in reach, the partnership sets a new standard for what boutique and mid-market properties can deliverâinstantly, intelligently, and at scale.
These systems enable hotels to deliver personalized experiences at scale, ensuring every guest feels seen and valued without requiring additional work from employees. Dynamic pricing and upselling : Based on browsing and past behavior, AI can show tailored room upgrades or experiences that match a guests preferences and budget.
When hoteliers think about lost hotel revenue , they typically blame seasonality, OTA commissions, or low occupancy. These variables allow you to simulate how even small inefficiencies scale, especially across large operations with multiple properties and teams. Set up custom workflows to promote upsells or pre-arrival services.
Its a strategic asset for hotels seeking to scale personalized service and optimize commercial performance. An AI agent powered by large language models (LLMs) can respond instantly, confirm availability, upsell a suite with pet amenities, and share relevant reviewsall within the same conversation. billion by 2026.
Some of the most impactful integrations include: Booking engines PMSs CRMs Communication channels Upselling tools With these integrations in place, every traveler interactionwhether it’s an inquiry, booking, update, or follow-up is automatically synchronized across systems. Are you in the know? Click here to talk to a specialist today!
Your cost to acquire an OTA guest is going up. Your newest property isn’t generating reviews. Is it an onboarding issue, a guest satisfaction issue, or a problem with your post-stay communication? Are you investing enough in retargeting or email remarketing to bring them back next time? They’re early signals.
Its a full-scale industry shift,” said Adam Harris, CEO and Co-founder of Cloudbeds. “Signals helps properties drive more direct bookings at higher rates, while Engage turns every guest call into an opportunity to book, upsell, or servewithout additional headcount. . . “This is not an incremental innovation moment.
Punchh Loyalty: Punchh® remains the restaurant industryâs gold standard for loyalty and is now even more flexible with deeper integrations into marketing, guest data, and ordering, new membership tier functionality, and AI-driven rule activation to support enterprise-scale retention.
For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. Instead of paying high OTA commissions , you’re able to bring guests back through low-cost direct channels like emails or your mobile app.
Its a full-scale industry shift. Our AI solutions transform this human-centered data into tools that not only address critical pain points like high OTA commissions and labor costs, but also free hospitality staff to focus on what technology cannot replicategenuine human connections with guests.
These not only drive direct bookings but also help in upselling premium rooms or suites. Adapting to Changing Expectations Keep a pulse on travel trends via OTA data , social listening, and reviews. Bottom Line for Hoteliers: Personalization at scale is possible with tech. Catering to both boosts cross-demographic appeal.
The merger will create a restaurant technology company that delivers solutions for the entire food lifecycle at scale. It enables schedule and rule enforcement, over-the-air (OTA) firmware and setting updates, notifications, as well as analytics and reporting for smarter energy management.
Punchh Loyalty: Punchh® remains the restaurant industryâs gold standard for loyalty and is now even more flexible with deeper integrations into marketing, guest data, and ordering, new membership tier functionality, and AI-driven rule activation to support enterprise-scale retention.
Simplify Bookings and Eliminate Errors Most B&Bs rely on a mix of OTA listings (like Booking.com or Airbnb), direct website traffic, and walk-in guests. It consolidates all reservation sources into one platform and syncs availability in real time across OTAs, your website, and the front desk. 👉 Read Also - Managing a Hotel?
In this article, we’ll explore why AI messaging is becoming a must-have for hotels, how it enhances operational efficiency, and how it helps drive direct bookings while reducing reliance on OTA. Increased Spending: Customized recommendations open up more opportunities for upsells.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.
Rate parity restricts hotels from offering lower prices on their own website than on OTAs, limiting pricing control for independent and mid-scale properties. Diversify OTA Distribution Channels Relying too heavily on a single OTA increases operational risk if terms or visibility rankings change.
Most travel planning starts on Google, and integrating your booking engine means you can advertise against OTAs right on Google. These are just two ways your booking engine specifically can increase direct bookings, for more read our article on how your online booking engine can increase upsells and revenue per available guest.
These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the global distribution system (GDS), wholesalers, and metasearch sites. When travelers book on your website, you can upsell them to premium rooms and cross-sell onsite services and add-ons like breakfast, dining, spa, and recreation.
This decreases your overall number of third-party bookings and your reliance on OTAs to drive occupancy. Decrease the high commission bookings from OTAs and increase direct bookings, which come at a lower cost to you. Reduced Dependency on OTAs Create a more balanced distribution strategy.
Hotels can deliver better service with a fully mobile platform, robust automation, mobile guest check-in and automated upsells that drive ROI. Channel manager: By optimizing all hotels’ booking channels, the channel manager enables hotels to scale their business globally. Stayntouch 2.0 The post Stayntouch 2.0
Here are some of the ways in which hotel PMS solutions can aid a hotel in improving daily operations: Increase RevPAR via Direct Bookings Online travel agencies (OTAs) allow hoteliers unlimited access to a large pool of potential guests, charging a commission for every booking made through them.
In today’s digital-first hospitality environment, OTAs (Online Travel Agencies) play a major role in how guests discover and book stays. More importantly, it explains why hoteliers—especially independent and mid-scale operators —should understand its workings, leverage its reach, and align it with their overall.
No use of external or forward-looking data Traditional models don’t incorporate external data—such as compset rates and benchmarks, the hotel’s ranking on online travel agencies (OTAs), and search traffic from partners—to process it into a unified framework alongside rates and bookings. This forward-looking data (e.g.,
6/30/2025 Jurny, Visual Matrix Partner to Offer Fully Autonomous Guest Experience Jurny and Visual Matrix have teamed up to deliver a fully integrated guest experience platform designed to automate hotel operations at scale. The joint solution is now available to restaurant partners.
Targeted Promotions and Upselling: Imagine offering a honeymoon package to a couple celebrating their anniversary, or suggesting spa treatments to guests who’ve indicated an interest in wellness. By leveraging guest data, you can personalize your promotions and upselling opportunities, making them more relevant and enticing.
A specialised booking engine is designed to scale with your hotel and offer continuous updates and improvements to better serve the hospitality industry. Booking Add-ons No easy way to upsell or cross-sell during the booking process. Fully integrated with 450+ OTAs and booking channels. No more double-bookings!
Just as scientists hypothesize and experiment to understand phenomena, hoteliers can implement similar methodologies to test new ideas, services, or processes on a small scale before full implementation. This allows for an assessment of viability and potential impact of changes without risking widespread disruption.
Technologies can help organize guest data, improve customer service and scale your service. And you know that even for customers booking with OTAs, if they enjoy the service, they’ll come back booking directly, freeing you from huge OTA commissions.
For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). For hotels, loyal customers are more likely to complete a direct booking than book through an OTA, saving the hotel commission fees. Many OTAs offer loyalty programs, too.
Top platforms to monitor Your reputation is impacted by almost every online channel, from reviews on your Google Business Profile, review sites (like Yelp), metasearch sites (like Tripadvisor), or online travel agency (OTA) listings (like Expedia or Booking.com) to news articles and social media platforms like Instagram or TikTok.
Placing yourself on a scale of personal growth is especially important for a hotel manager. From the large online travel agents (OTAs) and Global Distribution Systems (GDS) to individual retail travel agents, you’ll be able to instantly provide real-time booking information to your agents that will help drive bookings.
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